How Salesforce Approaches Competitive Intel w/ Dan Hamilton (Salesforce)

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Jan 13 2023 • 42 mins

Dan Hamilton, VP of Competitive Intelligence at Salesforce, joined a live Q&A with the Healthy Competition community. He's spent 8 years at Salesforce working on CI, and he filled us in on how to progress in your career, the qualities of a good Competitive Intel practitioner, tactical plays he's working on to make his program more efficient, and more.

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This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.