Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.
Adrien's secret recipe for starting from scratch to reach success?
Listen to the episode to steal all the step-by-step tips for growing small apps from scratch to success!
For noteworthy quotes and key takeaways from the episode, read the article - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti (Luni)
Episode Topics at a Glance
More about Adrien Miniatti
A passionate autodidact, Adrien Miniatti started coding at 13, recruited engineers at 19, and today spends more than 2.2 million euros per month on marketing to take the mobile applications of the Luni empire, a mobile app publisher and developer of a wide variety of applications, to the top. Adrien founded gaming studios and launched Luni about four years ago. Adrien is also an investor in several tech companies.
Adrien Miniatti’s Links
00:19 Welcome and Introduction
01:05 Adrien Miniati Background
02:55 How do you approach user acquisition?
03:50 Organic User Acquisition Good and Bad
05:31 Advice for Early Start-Up
06:45 How are you building a brand?
08:25 Influencers Impact on Culture and Awareness
10:12 Converting Users to Customers with Fitness Coach
14:58 Profit and Conversion Rate
18:20 The Effect of App-Tracking Transparency
20:57 Apple Custom Code
25:09 Fitness Coach’s Development Process
30:42 Where to Learn More