Sep 11 2023
8-Matthew Burns: How Do You Build Trust Before the Sale?
You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk.There's got to be a better way, right?Matthew Burns has that solution: create trust before the sale. Matthew explains how to do that, as well as:How to turn your weaknesses into a marketing advantageWhy authenticity is essential to both business growth and customer retentionThe true impact of keeping promises and the true cost of using ambiguous language Matthew Burns has mastered the art of creating trust before the sale. He's a partner in Wizard of Ads, an international agency renowned for their innovative marketing. His work centers around making businesses known and loved long before a sale is made. He's got a track record for delivering exceptional results, and an unconventional approach to building trust. Key moments: 00:07:58 - The Role of Negatives in Trust 00:15:52 - Using Social Media to Highlight Vulnerabilities 00:17:53 - Sharing Screw-Ups Builds Trust 00:25:25 - Trusting First to Gain Trust00:38:00 - Becoming the Trusted Choice 00:45:21 - Selling the Negative00:50:35 - Pricing Transparency 00:59:24 - Vulnerability and Authenticity 01:06:18 - Never Worry About Making MistakesResources for this episodeContact at: matthewburns@wizardofads.com Book discussed: The Moral Molecule Matthew's LinkedIn ProfileMatthew's Instagram ProfileAt Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it. Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk. Contact information for Jack Heald & Cult Your BrandCult Your Brand WebsiteJack Heald on TwitterWizard of Ads WebsiteJack Heald on LinkedInLearn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about?Explore the magic which is the Wizard Academy.