Marketing Over Coffee

john@themshow.com (John Wall and Christopher Penn)

John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology. read less

2022 Year in Review and Happy Holidays to You!
Dec 22 2022
2022 Year in Review and Happy Holidays to You!
In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Chris on GA4 Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes Startups and Language with Matt Lerner Nancy Harhut on Behavioral Science in Marketing Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros: TV - Angela Voss on all inclusive TV advertising Direct Mail with Breanne and Meagan from The Mailworks Outdoor Advertising with Jeanne Hopkins of OneScreen On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! And superstar returning guests: Seth Godin talks about The Carbon Almanac Debbie Millman talks about talking to The World's Most Creative People Things you should watch: The 1975 Live from Madison Square Garden back in November Letterman interviews Zelenskyy in Ukraine My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones I hope you have a great holiday and all the best to you in 2023! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Now with More Rando Pre-Holiday News
Dec 1 2022
Now with More Rando Pre-Holiday News
In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. World Cup - Some Great MarTech World Cup Stats Bank of America thinks they can target ads to Chris with sports AWS Clean Room now available 12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc And the fake map thing going around 2023 Marketing Planning Guide The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni Google Ads API v12 New Twitter Ad Products - Conversion, Dynamic Products and Collections Worth watching: Spirited, Wednesday Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Angela Voss on All-Inclusive TV
Nov 18 2022
Angela Voss on All-Inclusive TV
In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects' Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!) Fighting back Google's push into radio Moving the science of driving response over to TV Creating the All-Inclusive TV Offering Nuts.com case study - 10 days to launch! 10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Deciding not to go back to the office post Covid Balancing Brand vs. Performance in the creative Helping clients enter the TV market for the first time with less pain Creative ESP, the pre-testing platform 19:12  Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Using Animatics to test messaging Annika the AI based media buying platform TV as the best storytelling medium, but the hardest to measure Cord shavers Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Of Course We've Got to Talk Twitter
Nov 9 2022
Of Course We've Got to Talk Twitter
In this Marketing Over Coffee: In this episode learn about Twitter, Money Laundering, NaNoWriMo and more! Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear 6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Check out our tour of Mastadon What is a federated social network? 16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Paramount doing well The IRS has seized over 4B in bitcoin that was stolen from Silk Road It's November NaNoWriMo, Movember Chris is just back from Europe - heapcon Belgrade, Serbia. Taylor Swift, Inside Man Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Talking the Art of SEO with Stephan Spencer
Oct 28 2022
Talking the Art of SEO with Stephan Spencer
In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it's a large book - you can get the early raw version from O'Reilly now at this link So many things have changed since the last version His agency NetConcepts - Doing SEO holistically Trying to grok the accelerating rate of change 7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The role of AI versus humans in creating remarkable content Skyscraper content and transitioning it to other formats What are the most common SEO mistakes? Technical Challenges His Podcasts on Marketing and Get Yourself Optimized 19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Intuition in Marketing Working with Tony Robbins Prioritizing as the key to being effective in the future Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Now With More BIMI!
Oct 7 2022
Now With More BIMI!
In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL) The new Google Tag. Really? Simo Explains 5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020) Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture. 14:35 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lower Decks and Shotgun Wedding Chris very impressed with the Airpods Pro 2 We will be at MarketingProfs B2B Boston next week! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.
Ann Handley on Everybody Writes
Sep 30 2022
Ann Handley on Everybody Writes
In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What's been going on at the Market Basket over the past 4 years? Email Newsletters as a major outlet for business writing - Check out Total Annarchy How Ann's voice has changed since the first edition 9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Your Writing GPS Avoiding Hot Dog Writing The 20 Things Marketers Write 16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Newsletters Ditching the readability scores Writing keynote descriptions Featured Event: Marketing Profs B2B - Sign up for the Augie Meet and Greet Now! Our theme song is Mellow G by Fonkmasters.
Now with More Sleepy Chicken!
Sep 23 2022
Now with More Sleepy Chicken!
In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are not campaigns. Andy Crestodina solid: Specificity correlates with conversion. Why do events shut off the social channel of their app every year? 7:24 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Adobe $20B for Figma Ben Kopf has a peice that is 4 years old but still a good overview about Figma Collaboration NyQuil Chicken by TikTok Forbes says large TikTok accounts have a different standard and can publish more controversial content Amazon Tailored Audiences Instagram losing the shopping tab as it chases TikTok or maybe not People feel safer working from home Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.