Jun 21 2021
Post Purchase PRO Podcast - Episode One - Pilot
What is Post Purchase PRO Podcast? Who are we? Why are we podcasting? What's this all about and how can it help your Amazon business?Seth and Shawn take you back to the beginning, when post purchase marketing was first introduced into their Amazon business.This "post purchase" marketing has enabled us to sell more, rank faster, and make more profits than other sellers.What effect did this have on our business?What is "The Backend"What to expect in subsequent episodes.Transcript: This is the post-purchase pro podcast episode one. We quickly discovered that just over 40% of our revenue was coming from our post purchase marketing.Welcome To the post-purchase pro podcast. This is the only podcast that dives deep into post-purchase marketing to help you. Amazon sellers increase sales, ranking reviews, and profits.It's everything that happens after the initial sale. It's a difference. We call this the back end. Welcome. We're glad you're joining us today for episode one.Before we get started, let's jump in real quick, Seth and tell folks who we are. First of all, my name is Shawn Hart of post-purchase pro.I grew up in a small town in central Indiana back in the nineties. So I'm a little bit long in the tooth, right?And it just so happens that my cohost, Mr. Seth Stevens is from the exact same small town, although we never knew each other growing up, it was destiny that our paths would cross at some points that say, hello.Hey everyone, thank you, Shawn. For the quick little intro there, as you said, I am Seth Stevens and we are so excited to be here, Shawn, both you and I have shared a lifelong passion for business and entrepreneurship, and that's what brought us together early on in my career.Um, you were a little bit more experienced, I'll say running a, a very successful business at the time, actually did a little stint in your marketing office and learned a ton.And then that brought us, you know, a decade later to this point where we're having a ton of fun, helping Amazon sellers maximize their profitability with post-purchase marketing.That's great, buddy. Thank you for calling me old in a nice way. So now you know who we are. Let's talk a little bit about history.So I cut my teeth starting my first business in high school, actually selling roses on the streets, not only in our little small town in central Indiana, but also at other points all around the Midwest and experienced lots of different style of business, sold different products through different platforms.But when I learned the true importance of what we call direct response marketing, finally, I was able to broadcast my message through specific advertising to the masses.And that's when I really blew up. And actually, when you were just fresh out of college, Seth, that's when you joined me with a brief tenor, my marketing company in Indianapolis as an intern, and kind of got your feet wet a little bit when it comes to direct response.Now, when I say direct response, if you're not familiar with the term, this is marketing or advertising that asked for a quote unquote direct response from the consumer.So what we were doing back in the days, if you want to call it that. So we were offering our own imported products, branded products directly to the end user using television ads, newspaper ads, direct mail, email, and the light.And when you're paying for space ads in the direct response industry, regardless of the platform being newspaper, print magazines, TV, radio, as a matter, every single ad is tracked down to what the actual response is from that ad.Now, the reason I'm telling you that is because when Seth and I jumped into the Amazon business, it was, it was the direct response exposure that I had had.And Seth had had previous before we started our Amazon business that we found out later had a very, very positiv