PODCAST

The Heart & Hustle Podcast

Evie Rupp & Lindsey Roman

A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!

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The Heart & Hustle Podcast Trailer
246: Entrepreneurship: Knowing When to Pivot, Pause, and Push with Kacia Fitzgerald
If you are an entrepreneur (that includes wanna-be-entrepreneurs still on your journey of starting your own business) LISTEN. TO. THIS. EPISODE.    Today we got to talk with the incredible Kacia Fitzgerald. If you aren’t familiar with her, Kacia is a multi-passionate entrepreneur, speaker, podcaster, and CEO who's on a mission to help women unapologetically share their voice & message with the world.   Our chat with Kacia today is JAM-PACKED with mic-drop moments. We were having to bite our tongues not to be shouting “YASSS” every 2 seconds. Today’s conversation is all about knowing when to pivot, pause, and push when it comes to your side hustle, business, or dream.    Kacia shares her journey of pivoting and recognizing when it’s time for something new. She shared SO many tangible ways for you to recognize those seasons for yourself and how to have the courage & confidence to embrace the pivot.    She then shared the balance of seasons of “push” and “pause”, how to know when your business needs each one, and how to go about embracing the “go” and the “slow.” Kacia camps out on talking about how to find fulfillment and joy in ALL seasons of business and the journey, not just the milestone moments.    She drops some POWERHOUSE truths that you'll wanna write down to remember daily. This episode is seriously such a goldmine of encouragement, truth, and tangible information for all of us entrepreneurs and dreamers. We promise you’ll walk away with so much clarity and excitement for your business.   Show notes: https://theheartuniversity.com/URL Slug246-entrepreneurship-knowing-when-to-pivot-pause-and-push-with-kacia-fitzgerald   Zencastr: https://zen.ai/heartandhustle   HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!    Follow along with Kacia:  www.instagram.com/kacia.fitzgerald Empower Her Podcast  Empower Her Live   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
4d ago
57 mins
245: On the Instagram Caption Struggle Bus? Overcoming Writer’s Block on Social Media.
Now today we are chatting about something a LOT of us struggle with DAILY: what the HECK to say on Instagram. We get asked this question SO SO SO much.   “I have no idea what to even say on Instagram?” “What topics are my audience even wanting from me?” “I don’t know how to write a compelling caption?” “What do I even post about?”   If you’ve thought ANY of those thoughts regarding Instagram or creating & writing content for your business in general, then keep on listening to this episode, friend. Today Evie and I are going to break down a BUNNNCHHH of different incredible ways to overcome writer’s block and know EXACTLY what to write about in your Instagram captions that will actually compel your followers to be fans and eventually paying customers. In today’s episode we’re sharing SO many tips we use to help not only trigger ideas of WHAT to write but also HOW to actually go about writing them.    Ready to bust that writer’s block and know EXACTLY what and HOW to write captions for Instagram and more? Let’s get to the show.   Show notes: https://theheartuniversity.com/URL Slug245-on-the-instagram-caption-struggle-bus-overcoming-writers-block-on-social-media   The Caption Playbook: www.theheartuniveristy.com/caption-playbook   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    3 Steps To Captivating Captions: https://theheartuniversity.com/captions-workshop   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
6d ago
32 mins
244: Your Skincare Routine Could Be Ruining Your Body with Primally Pure Founder Bethany McDaniel
Have you ever struggled with your skincare routine or even lifestyle as a whole when it comes to the whole “healthy” or “clean living” world?? Let’s face it, “clean living” can feel overwhelming at times. There’s a lot of information out there and sometimes it can feel like a DRAMATIC life change that feels daunting.   If you’re feeling that way, or even if you’ve ever been curious about clean skincare and adopting a healthier lifestyle… you’re in the right place for today’s earbud treat!   Today we have the joy of talking to the incredible Bethany McDaniel.   In today’s conversation, Bethany talks about her story as a startup founder, busts a bunch of myths about healthy lifestyles and clean skincare, a few tangible and actionable steps for anyone to take who’s wanting to get into more clean products and living, and SO much more. Bethany is an absolute gem to talk to and has such real, relatable, and helpful info and steps for you to implement.   Show notes: https://theheartuniversity.com/URL Slug244-your-skincare-routine-could-be-ruining-your-body-with-primally-pure-founder-bethany-mcdaniel   Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 HEARTANDHUSTLE for 10% off primally pure   Zencastr: https://zen.ai/heartandhustle   Follow along with Bethany:  www.primallypure.com www.instagram.com/primallypure The Environmental Working Group: https://www.ewg.org/ Think Dirty App: https://thinkdirtyapp.com/   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
May 12 2022
36 mins
243: 5 Tips to Start Utilizing Pinterest Marketing
May 10 2022
29 mins
242: Live Coaching Call: How to Attract & Book Your Ideal Clients on Instagram with Annie Shannon
Today is another coaching call episode where we sat down with one of our students from our course The Instagram Major and coached her on all things Instagram. And you get a li’l front-row seat in on our conversation.   Today we chatted with Dallas-based intimate wedding photographer Annie Shannon, the sweetest human on the planet, about her Instagram. In today’s episode, we go over her Instagram feed, giving her tips on the disconnect she said she’s feeling with booking potential clients from Instagram. While going through our course The Instagram Major, Annie discovered her niche: accessible elopements and intimate weddings for couples who want the view without the hike. We coach her on how to incorporate that specific niche into her Instagram strategy and in her business as a whole. We also chatted with Annie about how to align your content strategy to speak directly to your ideal client, so you’re MORE likely to connect to your followers on Instagram and convert them into paying clients. I pray that listening in on our coaching call with Annie will open your eyes to different ideas and strategies YOU can use in your own business - whether you’re similar to Annie or not.   Show notes: https://theheartuniversity.com/URL Slug242-live-coaching-call-how-to-attract-book-your-ideal-clients-on-instagram-with-annie-shannon   Zencastr:  ​​https://zen.ai/thehearthustlepod   The Reels Minor: www.thereelsminor.com   Follow along with Annie:  www.instagram.com/annieshannon.co www.annieshannon.co www.facebook.com/theannieshannonco   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
May 5 2022
1 hr 7 mins
241: 5 Ways to Up Level Your Instagram Reels to Explode Your Marketing
Today’s episode is for all our party people listening who are begrudgingly DREADING hopping on the Instagram Reels train. If you’ve been dragging your feet every since Adam Moserii the head of Instagram made the announcement last year that Instagram is no longer just a photo-sharing app and that Instagram WILL be pushing reels more, this episode is going to give you SO many practical, tangible strategies and tools you can use to start creating Reels TODAY.   We sat down with our industry friend and powerhouse entrepreneur Jai Long as he interviewed us for his show Make Your Break. And in this interview, we give our TOP 5 strategies you can use to explode your business using Reels on Instagram.    Now… this episode is a little bit longer, but when I tell you it’s a completely free educational Reels intensive workshop - that’s basically what it is.   We dived DEEP with Jai on not only what you should be doing with your Reels on Instagram, but also HOW to go about it.    We cover what exact Instagram categories you should be creating content around, what the heck content pillars are and how to utilize those with your Reels, advice to make your Reels more likely to go viral, creative tips for actually making a system to make Reels creation manageable AND fun.    So grab your pen and notebook, we promise this is an episode you’ll want to take notes on. And probably listen to it multiple times. It’s education happy hour: and today’s cocktail of choice: Instagram Reels.   Show notes: https://theheartuniversity.com/224-5-ways-to-up-level-your-instagram-reels-to-explode-your-marketing-with-jai-long   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    The Instagram Major:  www.theinstagrammajor.com   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
May 3 2022
1 hr 17 mins
240: Feel Unqualified & Alone? Building a Purposeful Life & Business with Ben Higgins
If you would have told 2016 Lindsey she would be speaking to today’s guest on her podcast…she would not have believed you. Today we welcome Ben Higgins onto the show. Her bachelor fangirl self is screaming right now.   Today our conversation with Ben covers so many incredible things. Have you ever felt like you’re on the outside of an inside joke everyone else is in on? Have you ever wanted to do something important for the world, but don’t know where or how to start??    In our conversation with Ben, he tells his story of the Bachelor and how his journey with the show catapulted him to fame and his advice to anyone struggling with feeling alone, left out, or unseen. Ben breaks down SO much truth on finding your identity and purpose in life, sharing many of his own stories and turning point moments along the way. We then pivoted the conversation towards business and Ben shared some POWERFUL insights into building a business with a mission purpose in mind.   Show notes: https://theheartuniversity.com/URL Slug240-feel-unqualified-alone-building-a-purposeful-life-business-with-ben-higgins Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase   The Posing Minor: www.theheartuniversity.com/posing-minor   Follow along with Ben:  www.generouscoffee.com www.instagram.com/higgins.ben www.instagram.com/generous_coffee_ Alone In Plain Sight    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along:  www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 28 2022
50 mins
239: Personal Q&A: Biggest Work Fight, How We Met Our Husbands and More Tea!238: Change this One thing in Your Marketing and your Business Will Explode: Building a Storybrand with Donald Miller
If you’re a business owner wanting to uplevel your marketing in ANY way, YOU HAVE GOT TO LISTEN TO THIS EPISODE. Because today’s guest is none other than The Heart Conference’s keynote speaker…. DONALD MILLER.   Today we talked about one of our favorite books of his: Building a Storybrand. It’s one of the most powerful business marketing books we’ve ever read and is on our annual repeat-read lists.   In this episode, Don shares the biggest mistakes small business owners make in their marketing and the solution you can begin to utilize NOW. We discussed how to speak to your ideal customers and get their attention and stand out, how to communicate clearly and eliminate the confusion in your brand messaging that’s costing you big time, and he shared some powerful mindset shifts and business advice that you need to hear.    This episode is a firehose worth of information and tools and you DO NOT want to miss it.   Show notes: https://theheartuniversity.com/URL Slug238-change-this-one-thing-in-your-marketing-and-your-business-will-explode-building-a-storybrand-with-donald-miller   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase   Follow along with Don:  Building a Story Brand    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 21 2022
39 mins
237: 8 Different Types of Income Streams and How to Build Passive Revenue with Zim Flores
We talk a LOT on this show about marketing and business, particularly coming from our experience with personal branding and running businesses with your face attached to the front. A lot of you can relate to the fact that when your business requires YOU to get out of your bed, show up, and physically make your business profitable, it can be SO exhausting. HOWEVER, there is a WORLD of business types out there, and not every company has to operate that way. It’s WISE to have multiple types of income which is what we’re chatting all about today with our dear friend Zim Flores.   Today we talked about the 8 different types of income streams that most millionaires have, what each looks like, and where you should start in your own journey if you want to begin expanding your revenue streams. Zim breaks down what passive income can look like, business model ideas for you to chew on, as well as a good chat about the pros and cons of having a personal brand with your face attached to it, and how to begin thinking about building income streams without a personal brand at all.   This episode is PACKED and we seriously can’t believe this is only a fraction of what Zim is gonna be sharing at The Heart Conference in Nashville in a couple of weeks.   Show notes: https://theheartuniversity.com/237-8-different-types-of-income-streams-and-how-to-build-passive-revenue-with-zim-flores   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Batch.ai: www.batch.ai Use code “HEARTHUSTLE4LIFE” for 25% off your first purchase   Follow along with Zim;  www.instagram.com/zimism www.zimism.com www.morningassembly.com   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 19 2022
48 mins
236: What To Do When You Don’t Reach Your Goals & the Pressures of Girl Boss Culture with Jordan Lee Dooley
If you’ve ever felt like something doesn’t sit quite right with you when it comes to the whole “girl boss culture” that’s been sweeping the world for a few years, OR if you’re feeling frustrated or discouraged with unmet expectations, this episode is about to be a BLAST of truth and fresh air for your soul today.    If you aren’t already familiar with one of our best friends, you’re about to fall in love with your new soul sister, Jordan Lee Dooley.   Today we talked with Jordan about how to handle disappointments and missed expectations in life and her journey of walking through some of her own. We then turned the conversation towards being an ambitious person and how to navigate being driven in a deep, meaningful, and sustainable way. Jordan shares her thoughts on “girl boss culture” and how to get off the hamster wheel of “more” that we can so often get trapped in.    This conversation is such a raw, relatable, and truth-filled gift and we promise you’ll walk away with more clarity, inspiration, and peace. If you’re ready to step into a more purposeful approach to setting goals and facing disappointment, this is the episode for you.    Show notes: https://theheartuniversity.com/URL Slug236-what-to-do-when-you-dont-reach-your-goals-the-pressures-of-girl-boss-culture-with-jordan-lee-dooley   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   The Lightroom Editing Challenge: www.theheartuniversity.com/challenge   Follow along with Jordan:  www.instagram.com/jordanleedooley www.jordanleedooley.com Embrace Your Almost    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 14 2022
59 mins
235: Are You a Photographer Wanting to Pivot Into Education? Listen to This.234: How to Deal with Imposter Syndrome & the Pressures to be Perfect
This recording is from an interview that we did on Mary Marantz’s podcast a few months ago. It was SUCH a powerful conversation that we wanted to make sure YOU, our listeners, got to join the conversation as well. If you’ve ever struggled with imposter syndrome, how to run a business through a biblical worldview, or how to avoid falling into the trap of becoming paralyzed by fear, if ANY of that sounds like something you’d like to chat about, you’re in the right spot. In today’s conversation with Mary, we talked about everything mentioned, PLUS what to do when you feel far from the Lord, how to create content without losing yourself in the process, how to prioritize rest, how to focus on slow growth in order to create strong roots, and so much more that we PROMISE will bless your socks off today. Mary is a powerhouse entrepreneur, believer, and human being, and this episode will bless and wrecked us in so many ways and we know it’ll do the same for you. So plug-in those headphones, grab your favorite drink, and let’s sit down for a deep and beautiful heart-to-heart conversation.   Show notes: https://theheartuniversity.com/234-how-to-deal-with-imposter-syndrome-the-pressures-to-be-perfect   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   The Heart University Shop: www.theheartuniversity.com/shop   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 7 2022
1 hr 8 mins
233: Feeling Unmotivated? 3 Ways to Get Out of a Rut and Get Your Creative Fuel Back.
We’re alllll in this entrepreneur journey together!! Speaking of being in this together, if you haven’t noticed, there’s been a pandemic sweeping the world lately. And no, we’re not talking about good ole’ Miss Rona. We’re talking about the pandemic of fatigue, discouragement, and apathy that a LOT of us are feeling right now.    If you clicked on this episode, there’s a strong chance that you’re feeling frustrated with your mojo right about now. Whether you’re feeling unfocused, apathetic, bored, stressed, unmotivated, or ANY other emotion hanging around you lately that you just aren’t lovin’, you are NOT alone. I’d say about 3-4 out of every 5 entrepreneurs I’ve talked to in the last 6ish months are feeling the exact same way. Today we wanted to address that head-on. What in the world can you do when you feel unmotivated or overwhelmed by work? SO glad you asked. Today we cover 3 of the best steps you can take to begin to kick that burnout to the curb.    Show notes: https://theheartuniversity.com/URL Slug233-feeling-unmotivated-3-ways-to-get-out-of-a-rut-and-get-your-creative-fuel-back   Pixelcut: https://www.pixelcut.app/   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Apr 5 2022
30 mins
232: Ready is a Lie - Learning to Start BEFORE You Feel Qualified, Behind the Scenes of Launching The Heart Conference, and More with Angie Lee
We’re chatting with one of our fave gals around, Angie Lee. Now we’ve had Ang on the show before on Episode 093 to chat about how authenticity is your superpower and you guys LOVED that episode. AND Angie is one of our mainstage speakers for The Heart Conference coming up SO SO soon! Weeeelllll Angie is back today for a conversational girl chat about in-person events and getting over the fear of just going after your dreams.   Today’s conversation covered the nitty-gritty, behind-the-scenes look at hosting in-person events, from meetups to workshops to conferences. Angie shares her experience in hosting all levels and sizes of events, what some of the biggest misconceptions are around them, and what to keep in mind if you’re ever considering hosting one someday.    We ended the episode talking about the mindset of waiting until you feel “ready” and how that’s actually one of the biggest lies we can believe as humans and entrepreneurs. The whole conversation was a FIRE kick in the pants that every single one of us probably needs to hear today.   Shownotes: https://theheartuniversity.com/232-how-to-know-if-you-are-ready-with-angie-lee   Pixelcut: https://www.pixelcut.app/   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Follow along with Angie:  www.angielee.com www.instagram.com/angieleeshow www.soulcbd.com Angie Lee Show Podcast    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 31 2022
55 mins
231: What Got You Here Won’t Get You There
Are you feeling stuck?? Like you’ve reached a ceiling in your growth and you’re not quite sure how to bust through?   Are you feeling burnt out?   Are you feeling like you’ve reached a cap or a max level at everything you’re trying to do?   This episode is for you if you’ve been STRUGGLING for a while now or are feeling discouraged or burnt out. You feel like you’ve done EVERYTHING under the sun in your business and you’re not seeing the results you want.    This is for you if you feel like you’ve hit a ceiling in your business, you're hustling your booty off, but you feel like you’ve reached a cap and can’t push past it. You can FEEL something is off, but you’re just not sure what, and it’s leaving you feeling SO frustrated. You want more freedom to live your life while working less. You built your business to be an ASSET to your life, not be a slave to your business.    You want to grow your business so you’re not solo-preneuring it anymore, but what the HECK do you do next? What’s your next step? You’re confident in what’s worked in the past, but as far as what to do to get to the next level….BIG question marks are in your path.    We’ve BEEN in your shoes before. HECK, we still ARE in your shoes, friend. You’re not alone in wanting MORE from your business and life. So let’s sit down for a conversation and chat about HOW to grow and scale your business in a strategic way that gives you MORE space for life, and LESS hustle.    Show notes: https://theheartuniversity.com/231-what-got-you-here-wont-get-you-there   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Pixelcut: https://www.pixelcut.app/   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 29 2022
21 mins
230: Lawyer Answers YOUR Scary, Legal, Business Questions with Paige Griffith
Who here gets the heebie-jeebies whenever you think of the legal and backend side of your business? Taxes? Terms and conditions?    Legalities are typically the things that are most ignored when building a business because they’re confusing, hard to understand, and just plain terrifying sometimes. However, the legalities of business DON’T have to be scary, and to prove that, we are bringing on our absolute favorite lawyer in the business, Paige Griffith of the Legal Paige for her 3rd time on the show to do a rapid-fire Q&A with us.   Today we’re pulling from questions that YOU, our listeners, submitted for Paige to answer. All the nitty-gritty legal things from a disclosure page on your website or blog for affiliate links and how to set up a DBA under your LLC (and what the heck those letters even mean!!), all the way to whether or not you have to file quarterly taxes, what you can write off each year as a business expense, legal things to keep in mind with passive revenue streams such as an online shop or online products, and lots more.    This episode is packed full of super helpful tips and simple breakdowns of the laws and legalities you’ll want to know as an entrepreneur. So if you’re ready to get FREE legal advice from one of the coolest and most knowledgeable lawyers out there, grab a pen and paper, and let’s go!   Show notes: https://theheartuniversity.com/230-lawyer-answers-your-scary-legal-business-questions-with-paige-griffith   Pixelcut: https://www.pixelcut.app/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off    Follow along with Paige:  https://thelegalpaige.com/ https://www.instagram.com/thelegalpaige   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 24 2022
48 mins
229: How To Build a Culture of Excitement and Buy-In to Your Brand
If you know anything about us at all you know that we are NERDS about customer experience and branding. Those are two of our favorite topics of all time. Why? Because when you do your job right, the way you handle creating a brand and serving your people can take you from 1 to 100 REAL fast. Essentially, the secret weapon in your business is creating excitement, connection, and buy-in with your ideal customers.    Now you might be sitting there asking, “Wait, what’s buy-in? How do I create it??”. We’re so glad you asked because today’s podcast conversation is ALL about that. In this episode, we’re talking about building a connection and trust with your ideal customer so you can stand out from the competition, serve your customers above and beyond, and create a business that you’re dang proud of.   We cover LOTS of in-depth marketing principles in this episode, and low-key this episode is just a lil free marketing coaching call just waiting for you to press play.    Are you ready to hear all about how to stand out in your industry and grow like crazy??     Show notes: https://theheartuniversity.com/229-how-to-build-a-culture-of-excitement-and-buy-in-to-your-brand   The Heart Conference: www.theheartuniversity.com/conference   Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off    Google Parisian Love Ad: https://www.youtube.com/watch?v=UejEaBAYIbc    If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 22 2022
34 mins
228: He Grew 250k in 6 Months. How to Use Instagram Reels to Grow Consistently with Brock Johnson
Do you struggle with creating massive amounts of content for Reels? Not sure how or if it is worth it?    Well, today on the podcast we got to chat with the LEGIT king of Instagram Reels. We can nearly GUARANTEE if you’re a creative entrepreneur you have undoubtedly seen this man’s content hit your Reels explore page. Today we are chatting with the incredible Brock Johnson.    Brock is a 24-year-old, 7-figure entrepreneur with a passion for helping others grow their following and business on Instagram. As Co-host of a top 10 business Podcast, instructor of multiple online courses, and viral social media creator, Brock has helped thousands of entrepreneurs learn to build their business on social media, even with limited time and money.   In today’s marketing chat with Brock, we talked about ALL things Instagram and Reels. If you’re needing some help on the Instagram battlefield we gotchu today.    Brock covered everything from the biggest mindset that’s holding you back from marketing yourself successfully on IG, the 3 biggest things to focus on within short-form video creation on Insta, what mistakes you NEED to avoid when creating Reels, how to consistently create a lot of IG content easily and quickly, and SO much more.    Show notes: https://theheartuniversity.com/228-he-grew-250k-in-6-months-how-to-use-instagram-reels-to-grow-consistently-with-brock-johnson   The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off    Follow along with Brock:  www.instagram.com/brock11johnson   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 17 2022
51 mins
227: What Would Lindsey & Evie Do? Photography Advice Column
Today we’re harkening back to the newspaper days. Remember when newspapers would have advice columns that people would write into. Like a “Dear Abigail” advice column. Does anyone remember those? Basically, podcasts before podcasts were a thing.  WELL, we’re doing a super fun advice column on the podcast today ALL about photography. We had YOU our listeners, write in to tell us your biggest struggles or circumstances you’ve encountered in your photography business. And today on the show we’re answering your submissions sharing what we would do in each circumstance. We cover submissions about how to deal with newer photographers asking for everything from you for free, what to do when someone straight-up doesn’t show up for their session and they’ve paid you, YIKES, and what to do when a client refuses to pay you, YUP. We’re going there. So, what would Lindsey and Evie do??? Let’s find out.    Show notes:  https://theheartuniversity.com/227-what-would-lindsey-evie-do-photography-advice-column The Heart Conference: www.theheartuniversity.com/conference Connect with others before the conference to plan lodging, transportation and create relationships before in our Facebook group: ​​https://www.facebook.com/groups/170106201881803/   Keeper & Co.: www.thekeeperco.com Use code “HEARTFAM” for 10% off   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity
Mar 15 2022
42 mins