Pod Chat - Insights and Trends from Podcast Experts

Danny Brown

You love podcasting. It doesn't matter if you're a listener or podcaster yourself, when it comes to podcasting you're all in! Not only that, but you get excited hearing about all the cool things happening in the podcast space. Great - Pod Chat is the show for you! From the latest tech and cool innovations, to the people driving the podcast industry forward, host Danny Brown has you covered. Listen in as Danny takes you behind the scenes of what's new in podcasting, what needs to be new, and who's going to make it happen. Released bi-weekly and available on all your favourite podcast apps, make Pod Chat your new favourite show when it comes to getting your podcasting fix! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Chartable - https://chartable.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Jeff Umbro on The Secret to Great Podcast Marketing and Creating Hit Shows
Oct 28 2022
Jeff Umbro on The Secret to Great Podcast Marketing and Creating Hit Shows
Today, it's my pleasure to welcome Jeff Umbro to the show. Jeff is the CEO of The Podglomerate, and helps brands and independent podcasters foster their ideas through conception, development, production, and distribution. This includes monetization through ad sales, premium content, and live events. Jeff's most recent project saw him as the Executive Producer of Missing Pages, a Podglomerate original that used a host of marketing tactics and initiatives to take it from launch to a hugely successful project. We'll be chatting about that and more in this episode, including:how his background at a book company prepared him for the podcasting spacewhy the best podcast ideas can come from secondary topicshow holistic marketing remains keythe recent pushback on buying downloads on mobile gamesConnect with Jeff and The Podglomerate:The PodglomerateEmailJeff on TwitterMentioned in this episode:The Podcasting State Of the UnionSupport the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.Contact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Shure SM7B dynamic micMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you! Review the showGet your daily podcasting newsletter with PodnewsPod Chat is sponsored by Podnews - get a daily...
Where Next for Platform Exclusive Podcasts?
Oct 8 2022
Where Next for Platform Exclusive Podcasts?
In May 2020, Spotify shook the podcasting world when it announced it had signed the hugely popular YouTube show, The Joe Rogan Experience, to an exclusive deal on Spotify.The deal meant Rogan’s show would only be available on Spotify, and his back catalogue of videos on YouTube would be removed.It was part of a huge acquisition journey by Spotify, in their goal to be the number one audio-on-demand platform. But with news that several exclusive podcasts are leaving, and listener numbers down dramatically for some exclusive shows, is the sheen coming off the exclusive approach?Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.Contact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Shure SM7B dynamic micMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you! Review the showThis podcast uses the following third-party services for analysis: OP3 - - -
Tom Webster: Why We Need Better Education in Podcast Advertising, and Programmatic Is Not Evil
Sep 8 2022
Tom Webster: Why We Need Better Education in Podcast Advertising, and Programmatic Is Not Evil
Tom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen in the industry over the past 18 years, and Tom talks about how the industry has grown and evolved, with more people than ever before having access to podcasting technology and platforms.The main change that Tom discusses is the breaking down of the structures of what makes a technical podcast to where we are today with what the mainstream public thinks is a podcast. He explains how this has both positive and negative effects on the industry as a whole. On the positive side, it means that more people are exposed to podcasts and they can be consumed in different ways. However, it also presents challenges in terms of monetization and the overall definition of what a podcast is.Tom and Danny discuss YouTube's recent entry into the world of podcasts. They question whether or not YouTube will be successful in this venture, and speculate on how the company will approach it. They also discuss the potential impact of YouTube's entrance on the podcasting community as a whole.Key points:03:47 The Evolution of Podcasting: From Technical Definition to Mainstream Media05:50 Tom on the Future of Podcasting on YouTube10:35 Twitter Spaces and Podcasting12:14 Tom on the Importance of Trend Tracking in Podcasting14:35 The Benefits of SoundCloud for Podcasting19:11 The Impact of Podcasting on Advertising and Consumer Behavior23:06 The Benefits of Advertising on Podcasts27:31 The Future of Podcast Advertising: Education, Expectation Management, and Improving the User Experience30:01 The Benefits of Programmatic Advertising34:08 The Future of Podcast AdvertisingConnect with Tom to get more insights like this:Sounds ProfitableAfter These Messages (research paper)The Creators (research paper)Tom on TwitterContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.Recommended resources:Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this...
Mark Asquith on Spotify and YouTube's Relationship with Podcasting, and Why RSS Isn't Key
Jun 10 2022
Mark Asquith on Spotify and YouTube's Relationship with Podcasting, and Why RSS Isn't Key
Mark Asquith has been involved in podcasting since 2013, and has focused on helping podcasters grow their businesses. In 2019, he co-founded Captivate, a podcast hosting platform that helps serious indie podcasters grow their businesses. In this conversation, he discusses his goals for the platform, and how it helps podcasters grow their businesses.Mark talks about the company's journey from Podcast Websites to Captivate, the world's only growth-oriented podcasting platform. He talks about how the company has always been focused on helping podcasters grow their businesses, and how they built Captivate with that goal in mind. He also talks about the success the company has seen so far and how they plan to continue helping podcasters grow their audiences and businesses.Mark talks about how he always knew Captivate would do well, because he approached things with the goal of helping users first and foremost. He talks about how the company's acquisition by Global has not changed anything in terms of the company's goals or focus, and how the partnership is beneficial for users because of Global's talent and resources.Mark and Danny discuss Spotify's recent acquisitions and how they believe YouTube will take a similar route in the future. They also touch on how podcasting has become an industry and how Spotify's focus is on the media format rather than the individual podcasts themselves.Key points:00:00 Podcasting Veteran Mark Asquith on Creating Solutions02:54 The Success of Captivate10:51 The Future of Podcasting15:41 The Importance of Dynamic Insertion for Podcasters19:33 The Benefits and Challenges of Dynamic Content in Podcasting26:13 The Future of Podcasting: An Industry Insider's Perspective30:54 The Power of Direct SalesConnect with Mark:Mark on TwitterContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and...
Hari Gopalakrishna on Audio Quality in Remote Recording, and Building for Your Community
May 27 2022
Hari Gopalakrishna on Audio Quality in Remote Recording, and Building for Your Community
Hari Gopalakrishna is the founder of Boomcaster, a remote recording platform designed to help podcasters produce great audio and video. He discusses the genesis of the platform and how it helps podcasters overcome the challenges of recording quality audio in a remote setting.Danny and Hari discuss the challenges of remote recording and streaming, and how Boomcaster aims to make podcasting accessible to all. They also talk about the importance of audio and video in influencing social, cultural, and business landscapes.Hari and Danny discuss the features of Boomcaster and how the company uses feedback from users to improve the product. They also talk about the challenges of developing software that is both easy to use and effective.Hari delves into the process of creating and launching a podcast on the Boomcaster platform. Hari talks about the importance of simplicity and usability for the platform's users. He also discusses the partnership with Dolby and how it came about.Key points:03:23 The Benefits and Challenges of Boomcaster for Remote Recording and Live Streaming12:08 The Benefits of a Simple Podcasting Platform19:46 The Benefits of Boomcaster for Indie Podcasters21:13 The challenges of bootstrapping a self-funded project.29:13 The Future of Podcasting32:53 The Benefits of Live Streaming Your PodcastConnect with Hari:BoomcasterHari on TwitterContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:Get your daily podcasting newsletter with PodnewsPod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net. From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add podnews.net to your daily briefing on your smart speaker too - just search for it in your smart speaker app. Visit...
Elsie Escobar on Leading From the Front for Women and Diversity in Podcasting
May 13 2022
Elsie Escobar on Leading From the Front for Women and Diversity in Podcasting
Elsie Escobar is a highly respected member of the podcasting industry who has been podcasting since 2006. She is the co-host and co-partner of She Podcasts, a podcasting movement whose mission is to empower women to continue to share their voices while creating a safe community of podcasting education and support. She is also the community manager for podcast hosting company Libsyn, where she has been since 2007. In this episode, Elsie discusses her impressive career in the podcasting industry, including her work with She Podcasts.Yoga as an Introduction to PodcastingElsie shares how her very first podcast was as a teacher of yoga, and how that wasn't as strange as it might sound (teaching yoga via an audio format as opposed to a visual medium). It's through this podcast that her career at Libsyn began.From Life Changes to A Podcast Career with LibsynNot long after this, Elsie was chatting with Rob Walch of Libsyn, and mentioned she was going through some big life changes, and as things would have it, this tied in perfectly with something Rob was looking for with Libsyn. The rest is history.Leading From the FrontIt wasn't long after Elsie started at Libsyn that she wanted to have an official podcast from the team, to help podcasters with their questions about the medium. Despite being the new person, she was driven to create the show, and pitched it to Rob, and from there The Feed was born.The Multiple Sides of Diversity in PodcastingElsie shares where she sees advances have been made in podcasting when it comes to diversity, and where we still struggle, as individuals and the bigger medium, at promoting and lifting more diverse voices up. For Elsie, this really needs to start at the board and decision-makers level.How Bad Podcasting Advice Led to She PodcastsAs a regular attendee of various podcast shows, Elsie soon realized that a lot of the advice given at these events was pretty generic, and wouldn't help with the goals she had. Along with Jessica Kupferman, she co-founded She Podcasts, where women could find a private, supportive space that shared the type of advice needed to grow, and flourish.The Power of Being Undeniable as a Woman in PodcastingThe theme for this year's She Podcasts Live event is "undeniable", and this is something that Elsie is very passionate about for all women in podcasting. It goes beyond the goal for the event itself, and looks to make sure every woman can say "I won't be denied".Key points:02:23 Podcasting and Yoga: How Elsie Found Her Balance09:59 How to Balance Work and Life18:05 The Importance of Diversity in the Podcasting Industry26:58 The Rise of She Podcasts: How Two Women Created a Safe Space for Women Podcasters43:20 The Impact of the Role v. Wade Decision on Women's Lives47:17 The Importance of Supporting BIPOC Podcasters50:54 Podcast Recommendations for Leaders in the IndustryConnect with Elsie:She PodcastsShe Podcasts LiveElsie on TwitterThe FeedContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:
Bryan Barletta on AdTech, Audio Advertising Wars, and the Power of Attribution
Apr 29 2022
Bryan Barletta on AdTech, Audio Advertising Wars, and the Power of Attribution
It's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.A Career Shaped by MobileBryan's been in the ad tech space for over 13 years, but his early career was in the mobile tech/app space, where he was a journalist for various publications. He was there at the birth of Android, and shared what he thought of their chances when they first launched.How Building Rich Media Ads for Mobile Led to AdTechWhile Bryan's career started off in mobile journalism, it was he moved into mobile ads through an agency that he really caught the AdTech bug. He was part of the team that brought a very cool interactive ad to mobile, back when animated gifs were viewed as high end tech. This led to building data points that would track how successful the ads were when it came to conversion.The Power of AttributionIt was Bryan's work in the mobile space that saw him work at an agency that came out with a solution called One Pixel, that went beyond javascript implementation for tracking ad campaigns and successes. As Bryan shares, this tech is still being used today in a variety of forms, and is helping drive ad spend increase in podcasting.The Genesis of Sounds ProfitableIt may seem that the hugely popular and respected Sounds Profitable newsletter and podcasts has been around for a long time, but it only came to life in 2020. When Megaphone was sold to Spotify, Bryan had a lot of ideas that he had wanted to implement around ad tech and advertising in podcasting, but didn't get the chance while at Megaphone. So when the platform was sold, he decided he'd take the rein and create a publication where he could share these thoughts, and Sounds Profitable was born.Why Monetization is Not Selling Out With his place in AdTech and monetization of podcasting, Bryan has a wealth of insights around the topic of what it means to monetize. When it comes to accusations that podcasters have sold out if they accept ads, he has a very definitive viewpoint on why podcast monetization is not selling out.I think the closer you are to the podcast space, the more you hear the negatives about ads. I think the general public understands that ads are how things go around.The Promise of Dynamic Ads for Any Podcaster With the increase in support for dynamic ad insertion for podcasters of all levels, it's never been easier for smaller podcasters to make money. From baked in ads to dynamic to programmatic, the opportunities are there. The trick, as Bryan mentions, is implementing it properly.Spotify has Won the Audio Advertising WarIf there's been one thing that's driven a lot of conversation in the podcasting space in the last 12-18 months, it's been the aggressive acquisitions by Spotify. From buying podcast hosts to data analytics platforms, the streaming giant is clearly setting its stall out when it comes to its goals for podcasting. Bryan shares why he firmly believes that Spotify has won the audio advertising war, but podcast advertising still has its own place outside of Spotify.Key points:00:00 Bryan on the Future of Podcasting and Ad Tech08:13 The One Pixel Mindset and Barometric's Focus on Podcast Attribution11:13 The Benefits of Expanding Your Podcast to a Second Language16:35 The Different Ways That Monetization Can Impact a Podcast19:03 The Benefits and Risks of Programmatic Advertising for Podcasters24:54 The Future...
AJ Churchill on How Apollo is Driving Podcast Findability, and the Future of Podcast Apps
Apr 15 2022
AJ Churchill on How Apollo is Driving Podcast Findability, and the Future of Podcast Apps
In this week's Pod Chat, I chat with AJ Churchill, co-founder of Lunar.fm, the company behind the Apollo podcast app and the audio fiction sci-fi drama, Earth Eclipsed.We talk about how audio production quality is changing with new technologies, as well as the innovations behind the Apollo app that are helping audio fiction podcasts be found, and how that can help other podcast app developers improve their own products.The Power of Regular StereoWhile AJ's background is in soundtracks and high end audio composition, he's a huge component of regular stereo when it comes to podcast audio. As he explains, humans only have two ears and there's only so much they can process.The Importance of Testing Audio on Different SourcesPodcasts are listened to on a multiple of devices. While we'd love to believe our listeners all wear great headphones and set aside time just to listen to our voice, the reality is very different. As AJ shared, it's key to listen to your episode on as many different sources as you can to highlight what can be improved, based on device.Why Apollo Is Purely for Audio Fiction and DramaWith the Apollo podcast app, AJ and the team at Lunar have built a platform solely for audio fiction podcasters and listeners. Indeed, it's an even more niche approach because each podcast is hand curated by other audio fiction creators and listeners. This has ensured a high quality database that's also super easy to navigate, thanks to the intuitive UI of the app.How Podcast Findability Drives ApolloAJ shares how an experience trying to find a podcast on Spotify, and the amount of non-relevant results that came back in search, spurred Lunar on to defining what features Apollo would have. Key to this was an intuitive and highly intelligent search system based on tags, recommendations, and ongoing learning.Key points:00:00 A Composer's Journey11:47 Lunar Productions: Quality and Timelessness in Storytelling15:12 AJ and Danny Discuss the Success of Audio Fiction Apps19:25 The Benefits of Apollo for Fiction Podcasts24:33 The Power of Tagging in Apollo28:45 AJ and Danny Discuss the Future of Fiction Podcasts34:12 AJ on Apollo, Lunar FM, and Earth EclipsedConnect with AJ:ApolloEarth EclipsedAJ on TwitterContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:Captivate.fmAweber email marketing
Arielle Nissenblatt on Community, Podcast Taxonomy, and Diversity
Apr 1 2022
Arielle Nissenblatt on Community, Podcast Taxonomy, and Diversity
This week, I chat with Arielle Nissenblatt, founder of the Earbuds Podcast Collective newsletter, Community Manager at SquadCast, and whole lot more. On Why Quality Control is ImportantArielle's newsletter, Earbuds Podcast Collective, celebrated its five year anniversary this year. The newsletter sees a subscriber/podcaster curate five different podcasts around a specific topic, and has brought many interesting shows to the table. While it's a smooth process today, it wasn't always the case as Arielle shares.Community is a Learning ProcessArielle is extremely well-known for the sense of community she brings to her interactions, as well as the community she helps foster around the brands she represents. While it comes naturally for her, Arielle also believes it can be learned, whether from those you follow online or even classes. At the End of the Day, We're All Just PeopleAs a leader in the community space, Arielle knows what it takes to be a good community member, and what it means to be a not so good one. Despite what some podcasters might believe, sharing nothing but your links across multiple social media channels is not the way to get people to listen. But even then, there may be a different person behind the keyboard than the one behaviour might suggest, so it's important to always keep an open mind.Why We Need Podcast TaxonomyAs the podcasting space grows, and more people come on board (including larger production companies), it's becoming clear that there can be a lot of people that put a show together, outside of the name on the artwork. To recognize these people and the important work they do, the Podcast Taxonomy was created, of which Arielle is part of. She explains what this means for creators of all skill sets, and how it's also being used to address pay inequality in podcasting.We're Addressing Diversity, But We Can Always Do BetterThe podcasting space has been questioned over the last couple of years around the topic of diversity, or lack of. As Arielle herself pointed out earlier in the episode, too many "best of" lists are all centred around white men. While there have been movements and conversations to redress this, it's still only a small splash in a bigger pool of conversation and action. Arielle shares her thoughts on what she believes we can be doing to be better.Key points: 00:00 Arielle Nissenblatt on Earbuds Collective, Podcast Taxonomy, and More06:37 The Power of Community: An Interview with Arielle Pardes09:29 Community Management: A Cross-Sectional Approach18:01 The Squad Cast Community: From Feedback to Feature Development22:52 Podcast Taxonomy: An International Initiative to Standardize Roles and Credits27:56 Inclusion in the Podcasting Industry31:00 Women in Podcasting: The Work is Not Over33:29 How to Make Your Podcast More Inclusive36:02 The Importance of Listening to Podcasts Outside of Your Comfort ZoneConnect with Arielle:TwitterEarbuds Podcast CollectiveContact me: danny@dannybrown.meProducts I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.My equipment:Electro-Voice RE320Motu M2 Audio Interface
James Cridland on Tech and Dynamic Content Driving Podcasting's Future
Mar 18 2022
James Cridland on Tech and Dynamic Content Driving Podcasting's Future
In today's episode, I chat with James Cridland, founder and editor of Podnews, the leading industry publication and newsletter. Change, or Lack Of, in Audio?James has a long history in the audio space, with over 20 years in radio and online business. I asked him what changes he's seen since then, and he shared why he's actually surprised at how little has changed in that time, and longer. He does see a lot of opportunity in podcasting, which can only be good news for people that love audio.Where Next for RSS?There's a lot of talk in the industry around the role of RSS as the default podcasting distribution method. However, as Apple Subscriptions and Spotify's changes show, there seems to be a move away from this method. James predicts where he sees RSS going beyond just delivering audio, especially with the work the Podcasting 2.0 community is doing.Why Transcripts Need to ImproveOne of the areas where James feels there's a big opportunity to stand RSS apart from what some platforms are doing is in the transcript space. There's a change for app developers to really make this a more interactive medium, as well as podcast hosts, through transcripts. But the problem is we're not close enough with accuracy, at least with the automated transcript services, and this is something that drastically needs to improve, not least for accessibility.Respecting What Creators WantWhile larger podcast platforms may be looking to wrestle some control from podcasters, James shares why he's so supportive of what the Podcasting 2.0 community are doing when it comes to namespaces, and that's respecting what creators want, as opposed to platforms dictating what they should want.We should be pressurizing companies a little bit more to respect what creators are doing.How Culture Differences Impact Advertising on PodcastingAs someone who grew up in the UK, lives in Australia, but works with several companies in North America, James has a unique perspective as to how the different cultural approach in these places impacts podcast listening behaviour. This carries through to how ads are seen in podcasting, and why there's a reticence on the behalf of some podcasters when it comes to asking listeners for money.Podcasters Should Get Their Hands Dirty with CodeSince Podnews is a daily publication, and it's all put together by James himself, he's had to learn how to automate the process as much as possible. This has resulted in him coding things from scratch, so feeds and stories can be pulled automatically by tags and filters. It's one of the things James feels creators can improve at - understanding the tech behind the medium.What Big Money Means for the Podcasting IndustryWith so many big money acquisitions and what looks like a consolidation of apps and platforms in the space, James shared his take on whether this was a good or bad thing for the industry. The Problem With the Term Indie PodcasterWith the recent Ambie Awards nominations drawing ire because of an indie podcast nomination not actually being indie, there's a lot of chatter online around what defines indie podcasting. For James, though, it's the wrong conversation as this immediately devalues what podcasters are doing, and instills an excuse mindset that we don't really need.I don't feel we should be backing indie podcasters into some form of protected silo or anything else.Why Advertisers Need to Get Better with AdTechJames shared an example of how he heard the same ad eight times while listening to a podcast, and how that's a perfect example of where a lot of advertisers are missing the boat when it comes to adtech. Given the tools advertisers have when it comes to DAI and SAI, there really should be better quality control, and James advises how that can be...
Evo Terra on Podcasting in 2005 to Where Podcasting Goes Next
Mar 4 2022
Evo Terra on Podcasting in 2005 to Where Podcasting Goes Next
In this episode, I chat with Evo Terra, host of Podcast Pontifications and founder of Simpler Media. Evo has been podcasting since 2004, so you can be sure he's brought the goods when it comes to the podcasting industry today.Evo Knows PodcastingApart from his highly regarded show, Podcast Pontifications, Evo has also launched several other podcasts since starting way back in 2004. This includes personal projects and those for clients - in fact, when you put them all together, it comes to over 1,000 podcast. It's safe to say Evo knows what he's talking about when it comes to podcasting.The Journey to Diversity in PodcastingOne of the podcasts Evo is involved in is Three Clips from Castos. What's cool about this show is its goal to share some of the more creative approaches being taken when it comes to podcasting. On top of that Evo shares how he's stepping back from hosting the show so more diverse voices can lead it, something that - thankfully - seems to be happening more in the podcasting space.The Changing Face of Production and ConsumptionHaving been podcasting for 17 years now, Evo's seen a lot of changes in the industry, especially when it comes to how we create and consume podcasts. From being a very insular space only for tech heads to being able to create a podcast with just your phone, the industry makes it super easy for anyone to start a podcast. No more downloading mp3 files to CD to listen back to!The Argument for and Against RSS FeedsOne thing that's remained consistent with podcasting over the years is the delivery system - the old and trusted RSS feed. However, while that's the de facto method of podcast delivery at the moment, there's a lot of talk and development about either making the RSS feed more interactive, or replacing it altogether. Evo talks on why RSS needs to change, and who he's betting on to make that happen.The Argument for Super NicheOne of the ways Evo sees podcasting in the future is for podcast apps and listeners to become super niche, as opposed to a one size catch all. He offers the example of Apollo, where they only publish fiction podcasts. This limits the podcasts on the app - but also makes sure it's laser focused on the audience they want to attract. It's this kind of nicheness that Evo feels could benefit podcasting moving forward.How Evo Helped Early Adopters to Podcasting As well as a hugely respected podcaster, Evo is also a published author, and was one of the original co-authors of Podcasting For Dummies (I have a copy of it in my wife's library!). So he's been a huge influence on a generation of podcasters from the early days, possibly without them realizing it.Radio - The Grandfather of PodcastingA lot of podcasters, for whatever reason, seem to talk down when it comes to radio. Which is surprising, given how without radio, whether terrestrial or internet, there might be no podcasting industry today. Indeed, this is how Evo got started, and without his experiences there he admits he probably wouldn't be where he is today.What Podcasting Needs to Do to Improve As a podcasting veteran, Evo has pretty much seen it all when it comes to tools technology, and more. This includes the ease in which new podcasters can get started. However, with this ease comes a downside, and that's podcasters that may not know the benefit of audio optimization, editing, and more. Here. Evo shares why - despite podcasting becoming mainstream - there's a big need for education for these new podcasters, to help them and their show be the best it can be for their...