In this episode, I chat with Evo Terra, host of Podcast Pontifications and founder of Simpler Media. Evo has been podcasting since 2004, so you can be sure he's brought the goods when it comes to the podcasting industry today.
Apart from his highly regarded show, Podcast Pontifications, Evo has also launched several other podcasts since starting way back in 2004. This includes personal projects and those for clients - in fact, when you put them all together, it comes to over 1,000 podcast. It's safe to say Evo knows what he's talking about when it comes to podcasting.
One of the podcasts Evo is involved in is Three Clips from Castos. What's cool about this show is its goal to share some of the more creative approaches being taken when it comes to podcasting. On top of that Evo shares how he's stepping back from hosting the show so more diverse voices can lead it, something that - thankfully - seems to be happening more in the podcasting space.
Having been podcasting for 17 years now, Evo's seen a lot of changes in the industry, especially when it comes to how we create and consume podcasts. From being a very insular space only for tech heads to being able to create a podcast with just your phone, the industry makes it super easy for anyone to start a podcast. No more downloading mp3 files to CD to listen back to!
One thing that's remained consistent with podcasting over the years is the delivery system - the old and trusted RSS feed. However, while that's the de facto method of podcast delivery at the moment, there's a lot of talk and development about either making the RSS feed more interactive, or replacing it altogether. Evo talks on why RSS needs to change, and who he's betting on to make that happen.
One of the ways Evo sees podcasting in the future is for podcast apps and listeners to become super niche, as opposed to a one size catch all. He offers the example of Apollo, where they only publish fiction podcasts. This limits the podcasts on the app - but also makes sure it's laser focused on the audience they want to attract. It's this kind of nicheness that Evo feels could benefit podcasting moving forward.
As well as a hugely respected podcaster, Evo is also a published author, and was one of the original co-authors of Podcasting For Dummies (I have a copy of it in my wife's library!). So he's been a huge influence on a generation of podcasters from the early days, possibly without them realizing it.
A lot of podcasters, for whatever reason, seem to talk down when it comes to radio. Which is surprising, given how without radio, whether terrestrial or internet, there might be no podcasting industry today. Indeed, this is how Evo got started, and without his experiences there he admits he probably wouldn't be where he is today.
As a podcasting veteran, Evo has pretty much seen it all when it comes to tools technology, and more. This includes the ease in which new podcasters can get started. However, with this ease comes a downside, and that's podcasters that may not know the benefit of audio optimization, editing, and more. Here. Evo shares why - despite podcasting becoming mainstream - there's a big need for education for these new podcasters, to help them and their show be the best it can be for their...