The Magnetic Business Podcast

Modern Rising Wellness

Welcome to The Magnetic Business Podcast! A show for service based entrepreneurs who are ready to live their purpose, share their passion and design a magnetic brand and business. Join us each and every week as she talks about the foundations of business building in a way that honours your unique energy. Listen for actionable mini trainings for starting and growing your business, chats with guest experts, and ideas to expand what’s possible for you and your business. It’s time to rethink the way you work, grow your impact and design a business that allows you thrive! read less
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Episodes

81. Double Website Conversions with Simple UX Strategies with Ari Krzyzek
Jul 7 2022
81. Double Website Conversions with Simple UX Strategies with Ari Krzyzek
What's the difference between a good and not so great website? A good website really speaks to that person's brand. It tells me what they do and I'm able to figure out if I want to work with that person. A not so great website makes it consuming to even know what they are selling or who they help. In the online business world, websites are everything. They are your digital real estate. So it is vital that we invest some time and energy into making our home an efficient and memorable experience for our customers and potential clients. The question that I posed to our guest expert today is not just what makes a website good or not so good, but what takes a good website and makes it speak directly to your ideal client. The Cofounder and Chief Creator Officer of Chykalophia is here to share her thoughts on ways to double your website conversions. Through simple branding and UX strategies, Ari Krzyzek serves as a Branding UX consultant and professional peer in support of fellow female entrepreneurs through the number one ranked private business incubator in the world. In today’s episode we cover how to build your website around the customer/client experience and what steps you need to take now to take your website from ok - to unforgettable! Connect with Ari:http://chykalophia.com @chykalophiaOther Links:Book a Human Design Life Purpose Reading Book a Business Alignment ReadingLearn About The Magnetic Business AcademyBrowse All Human Design GuidesShop $11 Human Design Starter KitsUse Code: MAGNETIC for 10% off your Human Design Starter Kit
77. Crafting Your Message to Connect with Your Ideal Client with Claire Gallagher
Jun 16 2022
77. Crafting Your Message to Connect with Your Ideal Client with Claire Gallagher
Whether you are just starting your business from scratch, making a pivot or you've been in the game for a while, your messaging is the key foundation to setting you up for success, sustainability and profit in your business. Having clarity on your brand and business message is all about knowing who you are and who you help. It makes it so much easier for you to show up and share your knowledge and your zone of genius with the world when you know exactly who you are talking to online. Our guest today is Claire. She’s here to teach us how to get our messaging right, show up consistently and connect with the right people online. Claire Gallagher is a strategist, designer, mother of two, Irish expat living in France and dedicated to helping solo service businesses show up online and connect with their ideal client.  Claire is full of wisdom and I highly suggest that you take out a pen and paper for this episode because she gives us a step by step strategy for defining your clear business messaging.Connect with Claire:Free strategy template and links to a strategy 'audit'. https://clairecreative.com/free-stuff/https://clairecreative.com/ https://www.instagram.com/clairecreative_com/Other Links:Book a Human Design Life Purpose Reading Book a Business Alignment ReadingThe Magnetic Business AcademyBrowse Human Design GuidesShop $15 Human Design Starter Kit: Using Human Design in BusinessUse Code: MAGNETICBUSINESS for 10% off your Human Design Starter KitShop $25 Email List Kickstarter
75. Making Space in the Digital Age with Daniel Sih
Jun 9 2022
75. Making Space in the Digital Age with Daniel Sih
How often are you using technology? Every day? Maybe an easier question to answer is, how many hours in the day are you not using technology? Whether that be building your business and chatting with clients or working your 9-5 job, now more than ever we are tied to our technology. Technology isn't going anywhere, and our screens and devices aren't either. This is really the future of how we work and connect. But at the same time, what is the cost of being on these screens day in and day out? Do you even know what it feels like to have a moment of silence alone? What would it be like to create more space away from technology and away from screens? And what would that mean for not only our business, but our lives? How would that feed our soul and our innate, deep desires in this human experience? I'm excited to share with you a special guest who is passionate about helping people make space in their world for the things that really matter. Daniel is a professional speaker, a productivity trainer and strengths coach who addresses digital overload from numerous perspectives. He's written a book called Spacemaker: How to Unplug, Unwind, and Think Clearly in the Digital Age, and it won best personal development book in Australia in 2021. It's a manifesto to help us live a happier, healthier and more productive life by unplugging from technology as a habit. Whether you're feeling completely burnt out with all of the technology these days, or you're simply looking for how to create healthy habits that help you unplug and spend more time and space connecting in the present moment, this episode is for you.Connect with Daniel:Free Digital Sabbath Guide: https://spacemakers.com.au/book/free-chapters/https://spacemakers.com.au/  www.facebook.com/shiftthewayyouworkLinks:Book a Human Design Life Purpose Reading with LexieBook a Service Design VIP Day and Get 1:1 support to create your most energetically aligned offerBrowse Business CoursesBrowse Human Design GuidesShop $15 Human Design Starter Kit: Using Human Design in BusinessUse Code: MAGNETICBUSINESS for 10% off your Human Design Starter KitShop $25 Email List Kickstarter Follow Lexie on Instagram @themagneticbusinesscoach
74. The Anti-Launch Approach to Marketing with Ashley-Anne Schmidt
Jun 7 2022
74. The Anti-Launch Approach to Marketing with Ashley-Anne Schmidt
Does this sound familiar? You want to start a business and you're really interested in creating your own services, but the thought of launching is completely stressing you out and holding you back from sharing your knowledge and your expertise with the world. Or perhaps you’ve already started your business and after a few rounds of intense live launches, you’re feeling burnt out by the feast-and-famine style business strategy. Well, today's guest has a solution for you. Ashley Anne Schmidt is a corporate marketer turned entrepreneur, and she's on a mission to lighten the burden of business ownership for women entrepreneurs. She focuses on leveraging sustainable marketing strategies in your business. Ashley inspires business owners to choose sustainability over stress and get back to running a business that they love. She's here to chat all about how to make marketing sustainable and her anti-launch approach to marketing your programs and services.Connect with Ashley: ashleyanneandco.com  @ashleyanne.andcohttps://ashleyanneandco.com/profiling-worksheetLinks:Book a Human Design Life Purpose Reading with LexieBook a Service Design VIP Day and Get 1:1 support to create your most energetically aligned offerBrowse Business CoursesBrowse Human Design GuidesShop $15 Human Design Starter Kit: Using Human Design in BusinessUse Code: MAGNETICBUSINESS for 10% off your Human Design Starter KitShop $25 Email List Kickstarter Follow Lexie on Instagram @themagneticbusinesscoach
70. Instagram Updates and Best Practices 2022 with Kendra Swalls
May 12 2022
70. Instagram Updates and Best Practices 2022 with Kendra Swalls
Just about everyone is on Instagram these days, including dogs and cats with their own trending Instagram accounts. Instagram is a beast and it is an amazing marketing tool that you can use for free to connect with your ideal clients and your target market. However, like with any tool, Instagram comes down to making it work for you and your business. But with all of the changing features and reels and trending viral post talk, how do you even know what you should be focusing on right now when it comes to Instagram? That's exactly what we're going to get into in today's episode. I'm excited to have Kendra from Girl Means Business on the show today to talk all about Instagram updates and best practices for Spring 2022. Kendra is a mom of two, a photographer and an educator. In 2012, she started her first business and everything changed. What started out as a hobby alongside her teaching career quickly turned into a successful business. In 2017, she left her teaching career to run her photography business full time and start the Girl Means Business brand and podcast. Now, she helps women take their business from survival mode to success mode using the same relationship marketing strategies that have been the foundations of her own successful photography business. In this Episode We Chat About:What should we be spending our time creating for Instagram?Instagram neighbourhoods - different areas for different people on the appWhy repurposing content is the golden ticket with social mediaHow to get started repurposing your content on Instagram Are you hurting your Instagram growth if you are not creating Reels right now?Stop comparing yourself to others on social media. It takes time to learn these featuresThe latest Instagram Updates as of Spring 2022Where should we be going online to find the latest updates on our own (who can we trust)Start using the Collaboration features on Instagram to grow your communityThe changes to the way we view on content on our own feedKendra’s #1 top priority tip for you to build your Instagram audience in 2022Kendra's Website: Girl Means BusinessKendra's Instagram: @girlmeansbusiness  Kendra's Podcast: Girl Means Business PodcastAccess Freebies to help you start your business here.Links:Book a Human Design Life Purpose Reading with LexieBook a Service Design VIP Day and Get 1:1 support to create your most energetically aligned offer Browse Business CoursesBrowse Human Design GuidesShop $15 Human Design Starter Kit: Using Human Design in BusinessUse Code: MAGNETICBUSINESS for 10% off your Human Design Starter KitShop $25 Email List Kickstarter Follow Lexie on Instagram @themagneticbusinesscoach