Running a coherent cross-channel social media strategy requires that you empower your marketing team to easily share a consistent brand message without complicating the marketing effort. Dr. Wang and Joey discuss best practices they've helped clients enact while diving into the new Business Intelligence Platform, a system our team has introduced to streamline content sharing, advertising campaign management, and business analysis.

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For further reading on how to run effective social media campaigns, check out this blog that details key principles to which you'll want your team to adhere: https://biz-intelligence.app/how-to-have-a-fantastic-social-media-strategy-with-minimal-spending/