PODCAST

Business Intelligence Podcast

Wei-Chung Wang

Business Intelligence from W.D. Strategies looks at business-related topics across disciplines, from entrepreneurship, marketing, and economics, to design, app development, or e-commerce business models. Wei-Chung Wang has his PhD in economics from UC Irvine, was an International tax consultant, and currently acts as CEO of W.D. Strategies, VP of Global Marketing and Strategy at Kdan Mobile Software, Ltd., and Associate Provost and Business Professor at Juniata College. Regular guests include W.D. co-founder and COO, Joey DiGangi, and Dr. Wang's colleagues and other industry experts.

Understanding Search Engine Optimization & Driving Website Visibility
Sep 14 2021
Understanding Search Engine Optimization & Driving Website Visibility
Businesses of all stages are constantly trying to identify ways through which they can increase their website traffic. While many business owners have heard of Search Engine Optimization (SEO), understanding the intricacies of what algorithms are looking for and accurately measuring the impact of your efforts is essential to get a return on the investment.  Dr. Wei-Chung Wang and co-host, Joey DiGangi, talk about how search engines like Google or Bing use algorithms to determine who shows up in a given search result while also breaking down strategies to help your company enhance its online visibility.  As with all business strategies, your SEO work can only create true change when its results can be accurately measured. The episode discusses the types of analytics that one should consider when measuring the effectiveness of their SEO effort.  If you would like to work with our team to create an SEO dashboard and develop strategies to increase your website's traffic, visit:   Dr. Wang and Joey also reference some great information throughout this episode. If you'd like to learn more, you can continue the process by checking out these two resource:  SEO Strategies for Small Businesses: W.D. Strategies' SEO Checklist for Website Content:   Exploring Technical Steps for SEO:   Understanding How Many Times Customers Need to See Your Brand: This episode is sponsored by · Anchor: The easiest way to make a podcast.