My name is Jessie Ott, the Host of this Podcast which is all about Beverage Innovation. Our industry is experiencing exponential growth with an outburst of new and innovative brands in an exceedingly difficult three-tiered environment.

My first guest, Ben Salisbury, helps these small to mid-sized companies navigate through these difficult times via new methodologies and technologies. He shares his lifelong journey through starting in the restaurant industry all the way through his exponential growth at Glazers and supplier days during which he was VP of National Accounts at both Ste Michelle Wine Estates and Constellation Brands. These experiences gave him the skillset to start his own company, Salisbury Creative Group and now through his Wine Sales Stimulator course.

We discuss books that were and remain game changers for his career, his mentors, his "Wish" for the wine and spirits industry ending with his outlook for 2023.

Ben was and will always be my favorite boss and mentor. He knows an incredible amount of information in this industry. I hope you all enjoy the interview.

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