In this episode of Retain: The Customer Retention Podcast, host Lauren DeSouza is joined by Laura Munkholm. Laura is the President and Co-founder of Walla, a boutique studio software built to save time, capture more revenue, and delight your clients. Laura has first-hand experience consulting with hundreds of clients and is an internationally recognized speaker in the boutique fitness industry. During their conversation, Lauren and Laura get stuck into discussing how behavioral psychology can help personalize your customer experience, the importance of personalizing your marketing automation, and what three attributes everyone in marketing needs to have.