This is part two with Joel Ross, co-founder of Augusto, continues to share the history behind Augusto.

This episode starts with Brian inviting Joel and Jim Becher to his cottage on Little Whitefish Lake. He took the guys for a boat ride, dropped the anchor, and wouldn’t let them go back to shore until they formed a deal to start their own company.

As of late 2016, Augusto was formed—with Brian, Marty Balkema, and one or two contractors. By 2018, Joel joined full-time, and Jim joined in early 2019. From there, Augusto quickly began to grow, adding marketing and sales staff and a real business plan.

Listen to the podcast to discover where Augusto is heading now.

We thank Joel for his time on the Augusto Digital Podcast, as he helped us uncover the beginnings and growth of our company!