a16z Bio #19: Going B2C2B in Digital Health

a16z Live

Oct 29 2021 • 54 mins

  • Who is your "B" and who is your "C"? [2:02]
  • Why did they choose B2C2B? [6:36]
  • How did they craft their enterprise story? [11:42]
  • Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
  • Three things to build an enterprise story around [22:26]
  • How did their choice of B2C2B impact investor conversations? [34:23]
  • What mix of consumer vs. healthcare talent did they need? [40:42]

For more on the new digital health go-to-market, visit a16z.com/digital-health-builders. And for more great a16z Bio shows on Clubhouse, follow the a16z bio club.