PODCAST EPISODE

4B with Margit #9: What Exactly Is Growth Hacking?

a16z Live

Jun 23 2021 • 1 hr 5 mins


  • The origins of growth hacking [1:20]
  • Brand building vs. growth hacking? [13:58]
  • Where does growth fit into the organization?  [31:06]
  • The cold start problem: growth hacking from 0 to 1 [36:47]
  • What can't be measured? [47:53]
  • How do you test and validate new channels? [51:38]
  • Do growth hacks always work, or at some point does it come down to product? [54:55]
  • How do you allocate budget? [1:00:27]

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