Best Practice in Accounting

Accounting Influencers Broadcast Network

BEST PRACTICE IN ACCOUNTING is a weekly podcast for accountants and CPAs, together with the networks, associations, fintech vendors and influencers who lead them, work in them and serve them. The style of the show is not overly technical/technological/tax in nature but more on people, performance and success in the accounting world. The show's format is conversational with practical suggestions, strategies and 'what really works' tips for better performance and achievement in accounting. The emphasis is always on what the GOOD accountancy firms and accountants are doing that makes them GREAT. Popular topics discussed include: ☑ leadership, executive presence, trust, integrity & reputation ☑ M&A, business models, future proofing, drivers of change & disruption ☑ performance, values, culture, vision & strategy ☑ employer brand, gen z/millennials & talent - succession, recruitment and retention ☑ industry trends & future proofing ☑ growth, marketing, differentiation & positioning ☑ pricing & profitability ☑ digitisation, cloud, technology & automation ☑ advisory services, niches & emerging markets ☑ environmental & social governance ESG ☑ diversity, equity & inclusion DEI ☑ professionalism, career development & CPE/CPD ☑ business acumen & commercial awareness Hosts Martin Bissett and Rob Brown are founders of the Accounting Influencers Broadcast Network. Martin is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller. Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level. Rob is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession. He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-founder of the Accounting Influencers Broadcast Network. Throughout the pandemic, Rob chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. He is retained by several associations and vendors to chair their events and provide high-level interview content for their communities. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk 'The Personal Brand of You' has been viewed 300K+ times on YouTube.

Start Here
How One Woman Owned a Lucrative Accounting Niche
4d ago
How One Woman Owned a Lucrative Accounting Niche
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 6. In today's interview, "How One Woman Owned a Lucrative Accounting Niche." Key takeaways from this episode include: ➼ how being different is not always the answer for accounting firm positioning as different can mean worse ➼ the story of a female CPA who made a name for herself with superb personal positioning ➼ how a female accountant created a unique personal brand platform to grow her firm ➼ shout out to Joe Calloway's 'Category of One' work in positioning your brand ➼ how technically smart professionals can harness the power of an audience that is not currently being well-served ➼ the three things your clients need to know from you as an accounting advisor ➼ questions an accounting professional can ask to identify a niche, sector or under-represented group and be their champion Action - is there an under-served or under-represented segment of your business community or world that you can stand with and represent professionally? In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your...
How One Woman Owned a Lucrative Accounting Niche
4d ago
How One Woman Owned a Lucrative Accounting Niche
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 6. In today's interview, "How One Woman Owned a Lucrative Accounting Niche." Key takeaways from this episode include: ➼ how being different is not always the answer for accounting firm positioning as different can mean worse ➼ the story of a female CPA who made a name for herself with superb personal positioning ➼ how a female accountant created a unique personal brand platform to grow her firm ➼ shout out to Joe Calloway's 'Category of One' work in positioning your brand ➼ how technically smart professionals can harness the power of an audience that is not currently being well-served ➼ the three things your clients need to know from you as an accounting advisor ➼ questions an accounting professional can ask to identify a niche, sector or under-represented group and be their champion Action - is there an under-served or under-represented segment of your business community or world that you can stand with and represent professionally? In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your...
Two Brilliant Examples of Accountancy Outsourcing
Aug 3 2022
Two Brilliant Examples of Accountancy Outsourcing
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 5. In today's interview, "Two Brilliant Examples of Accountancy Outsourcing." Key takeaways from this episode include: ➺ an example of an accounting firm business model that is very much out of the norm ➺ how far an accounting firm owner can take outsourcing ➺ what is possible for accountancy practices who are tired of the fight for talent ➺ the best way to manage outsourced or offshored accounting functions in a practice ➺ what outsourcing might do to the profitability of an accounting firm ➺ some of the 'what ifs' that arise for accounting practices who outsource their client work ➺ whether it's required or even desirable for accounting firm clients to know that their compliance is being outsourced ➺ appreciating that there is more than one way to run a firm and do many things in an accounting firm ➺ how accountants can get started with baby steps in outsourcing using a low level service line Action - if you are weary of the fight for talent and depleting margins in your accounting practice, take a serious look at outsourcing. In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's...
When Accounting Practices Hit Maximum Capacity
Jul 27 2022
When Accounting Practices Hit Maximum Capacity
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 4. In today's interview, "When Accounting Practices Hit Maximum Capacity." Key takeaways from this episode include: ➺ what happens when accounting firms want to grow without employing more people ➺ the importance for accounting practices of keeping the client in mind when they implement growth strategies ➺ ranking or categorising accounting firm clients based on revenue to assess the best ones for you ➺ how simple decisions about what you do and don't do for clients will help grow your accounting firm ➺ how to position for clients that want their accountant to play a big part in their future ➺ the major benefits for an accountancy practice willing to say 'no' to certain kinds of clients ➺ how to reward your accounting firm team for choosing and delivering value to the right kind of clients ➺ what larger accountancy firms must learn from smaller ones about making decisions if they want to be more agile Action - if you are hitting a growth ceiling at your accounting firm, re-examine the kind of clients you work with and re-calibrate for those you can do the most and best work for. In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world.
A Great Way to Solve Accounting Partner Politics
Jul 20 2022
A Great Way to Solve Accounting Partner Politics
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 3. In today's interview, "A Great Way to Solve Accounting Partner Politics." Key takeaways from this episode include: ❊ what happens when partners disagree on major issues in an accounting firm ❊ the problems and upsides presented by 'go-ahead' partners in a traditional accounting practice ❊ a smart way to settle the compliance vz advisory argument in an accountancy firm ❊ the wisdom of setting up separate companies within accounting firms around separate service lines ❊ the importance of a win-win solution when accounting firm disagreements happen at partner level Action - when disagreements occur at higher levels in an accounting firm or office politics threaten to disrupt harmony, be creative in looking for win-win outcomes. In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You've got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team...
Scholarships – a Accounting Talent Attraction Weapon
Jul 13 2022
Scholarships – a Accounting Talent Attraction Weapon
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 2. In today's interview, "Scholarships - a Accounting Talent Attraction Weapon." Key takeaways from this episode include: ✻ a case study of how a scholarship in an accounting firm created a world class leader from the entry ranks ✻ how investing in people benefits an accounting firms individuals and the wider firm at all levels ✻ first steps - getting started with a scholarship program for the rising stars at your accounting firm ✻ the role of staff development and scholarships in boosting the employer brand of an accounting practice ✻ what potential employees are looking for in an accounting career and what they need to hear from prospective employers ✻ a discussion on women in accounting and a comment on the rarity of female managing partners in a predominantly male world ✻ the starting point of identifying the talent that will thrive and benefit from investment Action - Go beyond just developing people at your firm and consider a scholarship or bursary program to boost your employer brand ◣━━━━━━━━━━━━━━━━━━━━◢ In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's just insight though. Knowledge is easy to find but not
What Best Practice Looks Like in Accounting Firms
Jul 6 2022
What Best Practice Looks Like in Accounting Firms
On behalf of the Accounting Influencers Broadcast Network, this is the "Best Practice in Accounting" show, going live every Thursday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works. Episode 1. In today's interview, "What Best Practice Looks Like in Accounting Firms." Key takeaways from this episode include: ❊ a preview of what's coming up on this show in coming weeks and months ❊ the need for real life examples of what really works for accountants in practice rather than just hype ❊ changing DEI to DEIA - diversity, equity, inclusion and accessibility ❊ why best practice is becoming harder and harder to define for accountants in this complex world ❊ the importance of drawing from genuine experts all over the world beyond Bissett and Brown Action - knowledge is cheap, so take these bite-size gems and apply them quickly to your particular situation. In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing. It's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world. Two caveats for listeners: First, what we're giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences. Second, we're not getting too technical or technological with these best practice tips. We're not qualified accountants and there are plenty of sources for technical knowledge. We're also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We're more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability. Let's not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We're here to help you. Ultimately, it's just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You've got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team meetings, your everyday conversations. That's what's going to move you from good to great in your accounting...