Amy Lacey is passionate, driven, faith-filled and laser focused!  What once was her challenge has become her triumph growing not one but two health focused brands.  You may have heard of Cali’flour Foods, that started at Amy’s kitchen table, growing steadily at farmers markets, and then mainstream retail in just about every major grocery chain.  She sold Cali’flour in 2019, making her part of the top 1% of women business owners to exit a company with an 8 figure deal.  She is now in a new chapter of life, creating a holistic health focused product line around Superfood, Soursop….and she is just getting started.  In this episode we dive deep into where it all started and where she is now.   Bio:  Amy Lacey is a serial entrepreneur, innovator, best-selling author, keynote speaker and business mentor. In 2016, after being diagnosed with Lupus, Amy launched Cali’flour Foods and introduced the first cauliflower pizza crust to the market when only a head of cauliflower could be found in grocery stores. The brand took the food industry by storm, going from farmers markets to grocery stores across America, and spearheading what would become a billion dollar industry category. Cali’flour was the number 1 pizza crust sold on Amazon for 16 months straight from 2018-2019. The product won several awards including KeHE Best New Product in 2018 and was featured in Food and Beverage Magazine, OK! Magazine, GQ, Good Housekeeping, as well as one of “Whoopi’s Favorite Things” on The View. The products were also seen at the ESPY, Teen Choice, the Emmys, NY Food Show, as well as many other traditional food shows. Amy sold the majority of Cali’Flour in late 2019 and became one of the top 1% of women business owners to exit a company with an 8 figure deal. Amy is now trailblazing the path towards a brand new innovative health and wellness product with her new company, Beyond Medicine, founded in 2023. This new company is on a mission to highlight one of the world’s greatest superfoods that most people don’t even know exists yet. She is introducing a new category of superfood to the market and paving the way for a new era of self-care and wellbeing that prioritizes the body’s natural ability to be and stay healthy while enhancing the immune system’s armor against disease and illness. Up next alongside Beyond Medicine, Amy continues to collect her vast knowledge and experience in entrepreneurship into courses and programmes that make e-commerce easy for entrepreneurs. Her philanthropic mission includes supporting women founders, and she continues to be incredibly passionate about being involved in non-profit organizations that support children with cancer and fighting against the sex trade. When she’s not innovating the next industry shaking product, you’ll find Amy at her home in Melbourne, Florida with her husband, her 3 children and their new puppy. In This Episode We Discuss: How she got her start with Cali’flour Pizza Crust How testimonials and Storybrand made her product go viral Amy’s product changed the entire cauliflower industry by not taking no for an answer Not dealing with her childhood trauma impacted her health later on The hard lessons she learned about dishonesty selling her business Doing the work in therapy changed her life Learning to forgive herself The pattern between trauma and big business earners Finding herself again with a new chapter Discovering the healing power of Soursop Needing to let go of her Cali’flour past in order to own her new discovery Finding Soursop’s purest source Keeping integrity from the forefront of the industry In other countries you can eat their healthier flours without inflammation The FDA allotted “margin of error percentage” Learning to slow down while growing fast Owning your imperfections and being transparent will help you Soursop gummies, smoothie, skin care line, sleep…so many areas of health being covered She’s collaborated with talented passionate investors Backwards culture: as long as people are sick, lots of others are getting rich Business Website Tips and staying a step ahead of the scammers Soursop Clinical trials are being done on long term inflammatory markers and A1Cs The powerful effect that journaling has had on her life Resources: Website: www.heyamylacey.comhttps://www.soursopnutrition.com/  Instagram: https://www.instagram.com/heyamylacey/ DM Amy for a coupon with code: Jayne LinkedIn: https://www.linkedin.com/in/hey-amy-lacey/   Facebook: https://www.facebook.com/heyamylacey/  Email: amy@heyamylacey.com Cali'flour Kitchen: 125 Cauliflower-Based Recipes for the Carbs You Crave by Amy Lacey https://amzn.to/49FUWrs  Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller https://amzn.to/49FTkOo  Connect with Jayne: Website: https://www.jaynewilliams.com/  Instagram: @jayne_williamswellness  https://www.instagram.com/jayne_williamswellness/  Facebook: https://www.facebook.com/jaynewilliamswellness/