Towncast Podcast

Towncast Studios

An educational show that teaches listeners about launching localized content. Listen in as Towncast Joe launches a local podcast of his own.

Towncasting To Support Local Business
1w ago
Towncasting To Support Local Business
Well before starting the Entrepreneurial Insights Podcast, Pearson Crutcher and Jay Healy were no strangers to the world of business. Both based out of Memphis, Tennessee, Healy and Crutcher both recognized that their city was a burgeoning hotspot for new names and interesting stories within the world of business. Longtime friends and collaborators, it was around the same time that both Crutcher and Healy had the idea to start a podcast to share these inspiring stories. Join us in this episode of the Towncast Podcast as we talk with Jay Healy and Pearson Crutcher about where their idea came from, how they acted on it, and how more people can follow suit in starting their own towncast! Some topics discussed in this episode: The “why” behind Crutcher and Healy starting the Entrepreneurial Insights Podcast Some of the benefits they've enjoyed since starting their podcast How the co-hosts used organizations such as local chambers of commerce to network and help spread the word about their local podcast More of Jay and Pearson’s nuanced advice on starting a local podcast of your own Resources (Learn more and listen to the Entrepreneurial Insights Podcast here) – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Towncasting As A Networking Tool
Sep 7 2022
Towncasting As A Networking Tool
Troy Price and his wife had lived all over the state of Kentucky, but they never wanted to settle in any one place for too long. They preferred to keep moving and explore everywhere from Louisville to Pikeville. But when they arrived at small town of Berea, Kentucky, they decided they wanted to put down some roots and settle in.  In this episode of the Towncast Podcast, Mathew Passy sits down with Troy to talk about his decision to launch a local podcast and use it as a tool for connection in his new town. Troy talks about the many benefits of using podcasting as a tool for networking, learning about, and educating people on the endlessly interesting people, places, and hsitory of Berea, Kentucky. Troy also goes into detail on his method for reaching out and pitching his show to potential guests. His methods are proven, and really seem to work especially well on a local level.  Other topics discussed include: Troy talks about his own hometown studio called Front Porch Studios! Some valuable resources for email templates that could prove useful in outreach for your local podcast Troy talks about the bright future he sees ahead for local podcasters Resources (Listen to the Berea Podcast here) (Learn more about Front Porch Studios here) Find some ideas for cold outreach templates here (Learn more about the Project for Publics Spaces and their community-focused initiative called "Placemaking") Some of the specific Berea Podcast episodes referenced in this episode: (Troy interviews the “Jazz Walker” of Berea) (Pat Bruner episode). Features audio pulled from a decades-old oral history compiled by the municipality of Berea. – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Towncasting To An Underserved Fanbase - The Scarlet Spotlight
Aug 24 2022
Towncasting To An Underserved Fanbase - The Scarlet Spotlight
When Jon Newman and Danny Breslauer launched (The Scarlet Spotlight podcast) in early 2018, they knew they were aiming to serve an existing, underserved fanbase. That fanbase? The diehard fans of the Rutgers University collegiate athletics. Two alumni from Rutgers University themselves, Jon and Danny were avid fans of the school's current sports programs, as well as its extensive history. Being involved in the community themselves, they understood that the school's fanbase was craving content relating to the school and its sports programs. With the Scarlet Spotlight, they decided to build a format that they would enjoy listening to, schedule some interviews, and take a crack at it themselves. Over the course of the next few years, the duo would go on to release well over 100 episodes, talk with some of their personal sports idols, and deliver excellent, hyperniched content to a fanbase that was previously underserved. They have found tremendous success and show no signs of slowing down. In this episode of the Towncast Podcast, Mathew Passy sits down with Danny and Jon to discuss the origins of the Scarlet Spotlight. They talk about where the idea came from, how it's going, and what the two have in store for the future. Some key takeaways from this episode: How the Scarlet Spotlight came to be How they leveraged their networks to get the podcast rolling Jon and Danny's philosophies on podcasting, and how they approach it week by week Some thoughts on the potential for local sponsorships Ideas for how others could take their local sports programs - even at the high-school level - and create content based around it Resources Check out the (Scarlet Spotlight) podcast! (Follow them on Twitter) – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Setting And Scoring Your Content Goals
Aug 17 2022
Setting And Scoring Your Content Goals
​​Achieving goals always starts with setting those goals. It seems obvious, but many people overlook this crucial element to many endeavors. It can be easy to look at the end-goal, and overlook or underestimate the challenges and the journey that truly lies ahead.  It's great to have a sort of roadmap in place no matter where you are on your journey. Whether you're just starting out, or well down the road, it really pays to clearly define exactly what it is you want to do, how you want to do it, and setting a series of logical steps - goals - to eventually get there. So in this episode of the Towncast Podcast, we're continuing to develop our content strategy before we even press record. We're setting and scoring goals! Some of the key topics discussed in this episode: Why are goals so important? Setting the all-important, overarching goal Getting creative with your other goals Defining your target audience, and your content identity How goals can actually inspire and direct you to create better content If you would like to follow along with the lessons discussed in this episode, (visit this link) to view and download a free PDF we made just for this episode! – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Making Waves With Local Content - Trenton Waves Podcast
Aug 10 2022
Making Waves With Local Content - Trenton Waves Podcast
On this episode of the Towncast Podcast, we sit down with Frank and Christina Sasso - creators of the Trenton Waves podcast.  Through their show, the Sassos are making waves by working to create a better name for their beloved town of Trenton, New Jersey. They talk with local business owners, artists, and other local personalities, all in the pursuit of exploring the beauty of their home, and bringing their Trentonian neighbors closer together. And beyond that, the Sassos take pride in shining a positive light on their home. They emphasize the best parts of the oft-misunderstood New Jersey capital - giving a platform to Trenton's most interesting people, places, and stories. The Sassos were able to find a way to take their good vibes, neighborly spirit, and on-air dynamics, and turn it all into a force for good in their community. The Sassos and their Trenton Waves Podcast are a shining example of how podcasting can truly change the world by offering listeners - local and afar - a true taste of what a place is all about. Some interesting points discussed in this episode: Why Frank and Christina Sasso - two NYC-natives - decided to start a podcast about Trenton, NJ Some of the benefits of creating local content Advice on how to start your own local podcast and find success over the long-run (hint: just get started) Insight on how your content may transform over time, and how it pays to at once have a plan but still remain open to adaptation Interesting stories from Frank and Christina’s experiences creating Trenton Waves — (Listen to Trenton Waves) (Instagram) (Twitter) — – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Towncasting At a State Level: The Mitten Money Podcast
Jul 27 2022
Towncasting At a State Level: The Mitten Money Podcast
On this episode of the Towncast Podcast, Mathew Passy sits down with William Zank and Kristen Wuerfel, the two minds behind the Mitten Money Podcast.  While Mitten Money is supported by William and Kristen’s employer - Tri-Star Trust, a Michigan-based wealth management firm - their show focuses more on the Southern-Michigan community than anything else. They talk with everyone from local businessowners, representatives from different local organizations, and even some local “celebrities”. In all, William and Kristen have tapped into the idea of towncasting in an amazing way, finding great success not just in their own business endeavors, but in connecting the people of Michigan in a self-supporting way. Some of the points discussed in this episode: Hear how William and Kristen came up with the idea for Mitten Money Podcast The interesting spin William and Kristen took with their hyperlocal content The surprising marketing advantages of going hyperlocal and talking with “local celebrities” The far-reaching, community-focused benefits of creating geo-local content Resources (Learn more about the Mitten Money Podcast, and give it a listen) – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
What is Towncasting? A Deeper Dive
Jul 20 2022
What is Towncasting? A Deeper Dive
Did you know that Towncast is more than just a catchy name? Towncast, as a brand, is pioneering a new frontier in the world of not only podcasting and videocasting, but content in general.  We are working to create a directory that allows creators and consumers alike to find content made by, for, or about a particular community. Maybe you want to see what kind of content is coming out of your hometown, or maybe you’re interested in seeing what kind of creators are working in a particular city. On the other hand, towncasting - the verbal constituent to Towncast - is all about taking these core values of community and creativity and using them to create interesting and original content based out of your community.  By doing so, you’d be creating what we’re calling a towncast. In this episode of the Towncast Podcast, we explore what Towncast is, where it came from, and where we want to go in the future. Topics discussed in this episode: The origin story of Towncast, from the founder himself - Mathew Passy An overview on some of our goals with the Towncast brand - including Towncast Studios, and the Towncast Podcast Some ideas on how to start a towncast of your own How Towncast can help you to start that pod, video, or towncast you’ve always dreamed of – Follow us on social media! (Twitter) | (Instagram) | (LinkedIn) | (Facebook) Learn more about Towncast Studios here:  (www.towncaststudios.com)  Are you already a community-focused content creator? Join our growing directory and be one of the first to join the Towncast family here: (www.towncast.com)
Towncasting For a Cause - Hazard NJ Podcast
Jul 13 2022
Towncasting For a Cause - Hazard NJ Podcast
On the Towncast Podcast, we love to highlight content creators who are delivering content by and for their local community. But in some cases, these creators aren’t even from the area that they're serving. Take, for instance, Jordan Gass-Pooré - special guest on this week’s Towncast Podcast. Jordan created the Hazard NJ podcast to bring attention to the hundreds - if not thousands - of superfund sites around the United States. These abandoned toxic waste sites are harmful to the planet, and especially to the areas and people surrounding them.  Even though Jordan was born in Texas and lives in New York, with the Hazard NJ podcast, she is focusing her attention on cleaning up the superfund sites in New Jersey. Her goal is to not only educate the geo-local communities who are being directly affected, but a larger audience, as well.  By working together, Jordan believes we can all help in supporting the cleanup efforts of these superfund sites and make the world a healthier place to live. Some of the topics discussed in this episode: What are superfund sites? And why they deserve our attention Why Jordan chose New Jersey as the best place to start her fight against superfund sites Lessons learned in Jordan’s time creating and researching the Hazard NJ podcast Jordan’s advice on things to do - and not to do - when starting your own local podcast A particular piece of advice for towncasting echoed by Mark Bologna on a previous episodes (hint: librarians and archivists are awesome) Resources (Listen to the Hazard NJ podcast) (Learn more about Jordan Gass-Pooré)
Towncasting in Action: Mark Bologna, Creator of Beyond Bourbon Street
Jun 29 2022
Towncasting in Action: Mark Bologna, Creator of Beyond Bourbon Street
“ …That’s what really gives you some creativity with a local podcast. There’s a story behind every door in your community.” — Mark Bologna In this episode, Towncast founder Mathew Passy sits down with Mark Bologna, creator of the Beyond Bourbon Street podcast. Beyond Bourbon Street is a great example of a long-running and successful "towncast". The show was inspired out of Mark’s personal pursuit to learn more about his beloved city of New Orleans. In addition to that, Mark wanted to educate the public - local and beyond - on the true depth and beauty of his town. As Mark explains in the episode, New Orleans has far more to offer than just the familiar imagery of Mardi Gras and partying on Bourbon Street. In addition to covering the city’s current events, diverse personalities, and local businesses, Mark also spends some episodes diving deep into New Orleans’ 300-year history. Over the course of the show’s 150+ episodes, Beyond Bourbon Street has evolved from a passion project into a thriving source of content for locals and curious minds alike. Today, Beyond Bourbon Street has tallied over 1 million downloads. According to Mark, his only regret along the way was not pressing record sooner! Among the topics discussed: Mark shares several lessons & tricks of the trade that he has discovered over the years Mark’s advice for aspiring towncasters How being a good neighbor and shouting out local businesses eventually landed Mark some sponsorship opportunities The initial motivation that got Mark to press record and dive into podcasting How the lens of content-creation can allow you to see your community in a new way, and open many new doors (both figuratively and literally!) Resources Mark Bologna - (Beyond Bourbon Street) Chris Holyfield - (I Am Salt Lake) Jeremy Collins - (Podcasts We Listen To)