SaaS Fuel

Jeff Mains

Are you a SaaS Founder or Entrepreneur who’s made the leap from leading a team to leading an organization? Overwhelmed juggling sales, marketing, and operations while managing client expectations and an ever-expanding product roadmap? Find freedom with your host Jeff Mains, five-time entrepreneur, SaaS founder, and globetrotting adventurer. Refill your think tank with actionable tips and strategies from great business minds you know, and those you don’t know yet. SaaS Fuel is here to help CEO’s, entrepreneurs, and SaaS founders fire up revenue growth, spark creative thinking and deliver encouragement on this wild journey of entrepreneurship. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Welcome to SaaS Fuel
Apr 13 2022
7 mins
004 Tadej Bogataj - Solving Complex Problems in eCommerce with Simple Solutions
Tadej Bogataj is the co-founder of CartBoss, a service for recovering abandoned carts with text messages on autopilot. He is a former developer who is now focused on running day-to-day operations as a SaaS founder and achieving long-term growth goals at CartBoss. Today, Jeff and Tadej touch on eCommerce strategies, how the global eCommerce market differs from that of the United States and opportunities with the emergence of the metaverse and other technological advances. Episode SponsorSmall Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’ Key Takeaways01:46 – Jeff Mains introduces today’s guest, Tadej Bogataj who joins the show to talk about the fascinating work he’s doing at CartBoss using text messages to recover abandoned eCommerce carts  08:25 – Early challenge that text message solutions pose and the value of removing friction 15:56 – Adapting to a global market in eCommerce 19:41 – Building eCommerce strategies and reducing churn rate  26:01 – User-interface and dashboards  32:07 – The biggest lesson Tadej learned as the founder of a startup  34:53 – Opportunities for ecommerce with the emergence of the metaverse  38:54 – Two influential books that Tadej highly recommends 43:48 – Jeff thanks Tadej for joining the show and lets listeners know where to follow him and learn more about CartBoss  Tweetable Quotes“There was one statistic that we were even more interested in, specifically because of abandoned carts. Ninety-three percent of text messages get opened within the first three minutes of receiving them. That’s a nice statistic, especially when it comes to abandoned carts.” (05:46) (Tadej) “The results spoke for themselves because when you tell someone, ‘Hey, you’re gonna have at least a 2,400% return on investment. Just try it out,’ it’s not a problem.” (08:37) (Tadej) “In the EU, the click thru rate for the first text message that most of our clients use is usually around 40%, which is the same as the U.S. But the return on investment in the U.S. is lower by 20-30%. But, in the U.S. the second text message with the discount is 40-60% higher than in the EU because people in the EU don’t care as much about the discount. They do care about being notified or getting the feeling that the brand has some personal touch.” (17:52) (Tadej) “We just want our users to grow their businesses. That’s the only thing we’re trying to achieve. We’re just trying to learn how to make it easier for them. And, in the end, when they see it’s a plug-and-play solution and it brings them new orders on autopilot, they just put the account on auto-refill.” (23:38) (Tadej) “There’s a saying in web development. ‘Make everything possible in three clicks.’ The same goes for dashboards.” (27:47) (Tadej) “The future of eCommerce for businesses is optimization of costs.” (37:19) (Tadej) “It’s really easy to get caught up in ego thinking that your ideas are the best because you started the company, and you grew it this far.” (42:09) (Tadej) Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)  Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036)   Learn More & Donate to Nova Ukraine Here – https://novaukraine.org/ (https://novaukraine.org/)  Link to Jeff’s Facebook Group for SaaS & Service Champions https://www.facebook.com/groups/saasandservice (https://www.facebook.com/groups/saasandservice)   CartBoss Website –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( )https://www.cartboss.io/ (https://www.cartboss.io/)  Tadej’s Website – https://www.ninetwothree.co/ (https://www.ninetwothree.co/)  Tadej’s LinkedIn –...
46 mins
003 Andrew Amann - Inventing, Designing & Growing Digital Ventures
Andrew Amann is an experienced intrapreneur and entrepreneur who has successfully launched twelve startups. Since co-founding NineTwoThree Venture Studio in 2012, Andrew has helped launch countless ventures for clients and emerging companies and turned his business into one of the fastest growing companies in America on the Inc. 5000 list. In this episode, Jeff and Andrew discuss what makes apps successful, trends in 5G and the web app industry, and Andrew’s ‘Notion Board.’ Andrew talks about bootstrapping startups without venture capital and his definition of what success looks like. Episode SponsorSmall Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’ Key Takeaways01:29 – Jeff Mains introduces today’s guest, Andrew Amann who joins the show to discuss launching multiple startups and working with the same consistent team of engineers  07:34 – The secret to successfully working remote and cultivating a team culture  12:21 – The synergistic relationship between Andrew and his co-founder, Pavel  14:26 – The origin story of NineTwoThree 16:30 – Sales, Marketing, and the power of SEO  19:09 – Settling on a fair market price and understanding your competitors  24:46 – What makes apps successful and innovative trends in the industry  29:51 – The future of web apps  32:47 – Lessons Andrew learned from launching multiple startups  34:57 – Why it’s not just about money and growth for Andrew  37:56 – How to know when you have product-market fit and how to keep it  40:36 – The ‘Notion Board’  43:32 – Defining a startup studio  48:14 – Jeff thanks Andrew for joining the show and lets listeners know where to follow him and learn more about NineTwoThree  49:59 – Jeff takes a moment to shout out the incredible work that Nova Ukraine is doing and encourages listeners to donate to organizations like these  Tweetable Quotes“What we realized is the fun that we had was with the team we had built in that last year or two. And that team was able to build client projects. We were able to build new ideas, and we started resourcing people from all around the world.” (07:05) (Andrew) “We are all becoming aware of how strong Ukrainians are, how resilient they are, how powerful they are, and how outspoken they are. And I think that culture has formulated our company even before the war started.” (11:54) (Andrew)  “When you reverse engineer SEO, you really are creating a long-term business that has no way of failing. If you're gathering a hundred thousand clicks one your website every day, that form of marketing is never going to go away.” (17:12) (Andrew) “I think the trend that we’re seeing recently is the focus on community. We’ve gotten a lot of interest in creating community apps.” (25:26) (Andrew) “Finding a product-market fit is never easy. You always think you have a few customers in mind, and if you can just solve for those customers, another hundred will come. But it is a constant grind to not only go from zero to one, but from one to two, and from two to three.” (33:05) (Andrew) “My favorite story is the local guy that has figured out how to power wash everybody’s houses in town. You keep seeing his signs everywhere. Those are the successful stories where he hustled and he figured it out, but he’s not gloating on the newspapers or TechCrunch. But he’s more successful, he’s happy, he goes home every day at five o’clock, he hangs out with his kids. That is success to me of freedom as opposed to getting your face on a TechCrunch.” (37:16) (Andrew) “The ideation phase is a muscle. You constantly have to practice the concept of thinking of how something will work in a marketplace and figuring out the risks that that product will have if it was released. Then determining, is it still a good idea and, if not, how can I modify or adjust the original offering to
1w ago
52 mins
002 Jim Kane - Niche Startups, Megatrends and Finding Ideal Product-Market Fit
In this episode, Jeff welcomes Jim Kane to the show to discuss the lifecycle of niche startups, specifically the SaaS company Jim founded, RedChirp. RedChirp is an organization that helps small and medium-sized local businesses compete with the Big Brands. Today, Jim talks about the value of launching a niche startup and what ideal product-market fit looks like. He dives deep into some of the successes and failures he’s experienced along the way as well as lessons he’s learned from both. Jim and Jeff discuss ‘Aha’ moments and the importance of recognizing megatrends in the market. Finally, Jim provides some sage advice to other SaaS founders who are just getting started.  Key Takeaways03:08 – Jeff Mains introduces today’s guest, Jim Kane who joins the show to talk about the value of being a small niche startup  09:02 – Jim’s arduous journey to success and the difference between successful and unsuccessful ventures  13:03 – Product-market fit  15:15 – How Jim came up with the idea for RedChirp 22:01 – The family business  23:30 – Aha moments and recognizing megatrends  33:55 – How emotions enter business decisions  35:52 – Lessons Jim has learned throughout his journey  41:14 – Conversation enders  53:59 – One piece of advice Jim would give to SaaS founders 1:01:01 – Jeff thanks Jim for joining the show and lets listeners know where to follow him and learn more about RedChirp  Tweetable Quotes“When you niche down, which almost all startups have to do unless you have venture backing in the eight-figure range, you’re basically going after a niche, whether you know it or not. And the niche, you can know what it is and you can understand those customers. And you have sort of a baked in answer to the question, ‘Why should they do business with you?’” (05:55)  “The startup and SaaS journey is a difficult one. One of the things that makes it challenging is that you know there’s a good chance you’re gonna not gonna succeed. One of the nice things about it is there’s no rule that says you can’t try again.” (21:05)  “I’ve always looked at an idea that is compatible with a megatrend. The way I’ve heard it described is, ‘If you can stand by a raging river, you can’t help but get wet.’” (28:06)  “Beware of metrics. Metrics are great. They sound cool and impress your friends. Your investors want to know about them. Awesome. However, they are devilishly and fiendishly difficult because the founders working in a business are very emotional. And so, the way you define your metrics is super important.” (44:41)  “To say is to forget. To write is to remember.” (49:06)  Guest ResourcesRedChirp’s Website – https://redchirp.com/ (https://redchirp.com/)  Jim’s LinkedIn – https://www.linkedin.com/in/james-kane-01027531 (https://www.linkedin.com/in/james-kane-01027531)  SaaS Fuel ResourcesWebsite - https://championleadership.com/ (https://championleadership.com/) Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/ (https://www.linkedin.com/in/jeffkmains/) Twitter - https://twitter.com/jeffkmains (https://twitter.com/jeffkmains) Facebook - https://www.facebook.com/thesaasguy/ (https://www.facebook.com/thesaasguy/) Instagram - https://instagram.com/jeffkmains (https://instagram.com/jeffkmains) 🎙️ Podcast Production & Marketing by https://fullcast.co/ (FullCast) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
May 3 2022
1 hr 2 mins
001 Neil Gordon - Effective Communication & How Contrast Creates Clarity
In this episode, Jeff welcomes Neil Gordon to the show to discuss his background and the work he’s doing to help entrepreneurs attract high-level clients, increase their revenue, and elevate their status. Neil shares one of the most important skills needed to attract clients, how to talk about your company and yourself in a way that’s engaging and prompts curiosity from other people. He discusses the idea behind having a Silver Bullet, an effective yet simple elevator pitch that, when communicated effectively, should leave your prospective client with chills. Jeff and Neil speak to the importance of genuine connection and engaging prospects through empowerment and possibility. Finally, Neil provides some best practices on how to keep things conversational and stresses the value of relationship building. Key Takeaways03:08 – Jeff Manes introduces today’s guest, Neil Gordon who joins the show to share his background and the work he does with speakers, authors and thought leaders 08:25 – How to connect in a truly genuine way  15:36 – The Silver Bullet  18:08 – Neil provides a simple exercise for creating your own Silver Bullet  25:08 – Engaging prospects through possibility and empowerment  31:47 – Neil recaps the first three parts of constructing an elevator pitch that gives people chills  33:00 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group  33:51 – Part Four of constructing an effective elevator pitch  38:47 – Neil provides some best practices for keeping it conversational  43:41 – Jeff thanks Neil for joining the show and lets listeners know where to follow him Tweetable Quotes“I like to say my work is about persuasion without everyone needing a shower afterwards.” (07:31) “Many entrepreneurs and influencers often struggle to attract people to their work. And what they typically think they need to do is launch into all sorts of information about themselves and try to create as much value as they can by cramming in as much about themselves as they can. But effective communication values the recipient over the sender.” (11:53) “Contrast creates clarity. The way that we can create the kind of clarity we want so we’re not just backing into our Silver Bullet, but we’re constantly setting out to conceive of it is to contrast it with the solutions of which we least approve - the ones we deem to be epidemic failures.” (20:55) “If we go back to that idea that effective communication values the recipient over the sender, we remember that our job isn’t to sound smart. Our job is to empower others to believe in a different possibility for themselves.” (25:57) “What simplicity does is it breaks it down in a way that people can see themselves doing it. And that’s possibility. It’s what we’ve already talked about. It’s what we want for the people we’re marketing and selling to.” (30:59) “At the end of the day, no matter how big a company is that you’re pitching, the person making the decision is still a person. And the relationship you have with that person, whether it’s a new one that you just had through an initial conversation or one that you’ve developed and had over time, it’s still going to affect the outcomes that you have.” (41:12) Guest ResourcesNeil’s Website – https://neilcanhelp.com/ (https://neilcanhelp.com/)  Neil’s LinkedIn –https://justanotherrunningcoach.com/ ( )https://www.linkedin.com/in/neilcanhelp/ (https://www.linkedin.com/in/neilcanhelp/) Neil’s YouTube Channel –https://www.instagram.com/justanotherrunningcoach/ ( )https://www.youtube.com/channel/UCOmpRBS2436uw4pzou9IFFw (https://www.youtube.com/channel/UCOmpRBS2436uw4pzou9IFFw) Neil’s Twitter –https://www.instagram.com/justanotherrunningcoach/ ( )https://twitter.com/neilcanhelp (https://twitter.com/neilcanhelp) Neil’s Facebook –https://www.facebook.com/JustAnotherRunningCoach/ ( )https://www.facebook.com/neilcanhelp (https://www.facebook.com/neilcanhelp) SaaS Fuel...
Apr 26 2022
45 mins
Welcome to SaaS Fuel