PODCAST

SaaS Fuel

Jeff Mains

Are you a SaaS Founder or Entrepreneur who’s made the leap from leading a team to leading an organization? Overwhelmed juggling sales, marketing, and operations while managing client expectations and an ever-expanding product roadmap? Find freedom with your host Jeff Mains, five-time entrepreneur, SaaS founder, and globetrotting adventurer. Refill your think tank with actionable tips and strategies from great business minds you know, and those you don’t know yet. SaaS Fuel is here to help CEO’s, entrepreneurs, and SaaS founders fire up revenue growth, spark creative thinking and deliver encouragement on this wild journey of entrepreneurship. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

010 April LaMon - Solving Problems That Aren’t Obvious
6d ago
010 April LaMon - Solving Problems That Aren’t Obvious
April LaMon is an experienced bootstrap founder who has pioneered the creation and growth of groundbreaking technology programs and services for residential and mixed-use communities nationwide. April’s innate curiosity with consumer behavior grew with her experience as a C- Level Marketing Executive with companies such as PepsiCo, Kraft Foods and Armstrong World Industries. A four-time founder, her current venture is Alosant, a residential experience platform which connects real-life communities through a customizable app. Today, Jeff and April engage in a discussion about differentiating a product in a crowded industry, the importance of building community and what the future holds for remote, hybrid and in-person work environments. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:33 – Jeff introduces today’s guest, April LaMon who joins the show to share the work she does in creating community, the Alosant App, and the key to getting user-adoption 06:47 – Differentiating Alosant in a saturated marketplace 12:51 – The evolution of the Alosant App and fostering a sense of identity and community 18:58 – Biggest challenges and obstacles April has faced in this venture and one thing that surprised her 25:32 – Jeff takes a moment to thank today’s sponsor 26:25 – The biggest challenge April faced in building her app and the most important lesson she’s learned as a founder 34:49 – Building a community inside an organization with teammates and employees 36:51 – April shares her thoughts on hybrid and remote work and speculates on the future of the workplace experience 39:36 – Advice April would give to early-stage founders 41:38 – Jeff thanks April for joining the show and lets listeners know where to follow her and learn more about Alosant Tweetable Quotes“We took two primary steps at the very beginning of our journey that I think differentiates us from everything else that’s out there. The first is that we brand to the community. The second thing that we did is we configured the database of all content so that it can be parsed or curated based on different types of user personas.” (07:03) (April) “We’re very vertically focused on the residential segment of the real estate industry. And so, because of that, we hear a lot of things from our clients in terms of ways that the product can be improved.” (13:04) (April) “Another thing that we are focused on is creating a mobile identification card - an ID card - within the app. So it’s this idea of really fostering identity. This is my community and my community knows me. And so, strengthening that sense of connection to where I live.” (17:42) (April) “Now we’re looking at the whole IOT space around what are those smart devices in the home. Many of our communities have a rental component, so can we now take this idea of access control to shared spaces to access control for my space. What other systems in the home can we loop in? That’s where we see this going. We’ve got you at the community level. Now how do we bring that same level of convenience, centralization, and lack of friction potentially into the home.” (24:24) (April) “I think that it’s really really important to start a business with a client.” (30:44) (April) “We have our team co-located here. We’re not a hybrid or a remote organization. Because there’s so much cross-learning between clients and between team members, we have just found it really valuable to have everyone here in the office because there’s a lot of idea sharing.” (36:51) (April) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (...
009 Armando Biondi - Follow the Trail of Breadcrumbs: Discovering Hidden Revenue In Organizations
Jun 21 2022
009 Armando Biondi - Follow the Trail of Breadcrumbs: Discovering Hidden Revenue In Organizations
Armando Biondi is a serial entrepreneur and angel investor who has invested in over two hundred and fifty startups. Armando is now the Founder and CEO of Breadcrumbs.IO, the first no-code scoring engine that finds hidden revenue in companies in minutes. Today, Jeff and Armando talk about identifying and accelerating revenue growth, the elusive concept of product- market fit, mergers and acquisitions, and trends on the horizon of SaaS. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:23 – Jeff introduces today’s guest, Armando Biondi who joins the show to share some of the SaaS companies he’s founded and his experience going from startups to larger organizations 07:41 – Armando talks about launching Breadcrumbs.IO and the relationship between Marketing and Sales 13:09 – Why not all leads are created equal and how product-led companies are different 21:26 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group 22:18 – Armando shares biggest lessons from starting his own businesses 27:03 – The North Star: Product-market fit and how Armando identifies companies to invest in 33:12 – Trends that are on the horizon in SaaS 35:36 – The importance Armando places on empowerment and OKRs when it comes to building and leading a team 38:38 – Advice Armando would give to early-stage founders 40:49 – How to think about M&A (mergers and acquisitions) 46:50 – Jeff thanks Armando for joining the show and lets listeners know where to follow him and learn more about Breadcrumbs.IO Tweetable Quotes“Particularly as a founder and entrepreneur, I think you can either excel at being a senior member at a large organization or continue down the path of entrepreneurship. It’s very, very hard to be great at both.” (07:01) (Armando) “And so now, as companies grow and mature, they have different tools that cater to different functions. So there is kind of a siloed type of situation where Marketing has its own tools, Sales has its own tools. But there is no connective tissue in between. And so there is always this kind of fence between the two sides that’s hard to breach.” (09:37) (Armando) “One big lesson is around, not surprisingly, the importance of the alignment between the different functions within organizations and how the companies that win very rarely do it just because the product is great.” (22:40) (Armando) “Product-market fit is a very elusive concept in the sense that it changes over time. The degree to which you can have product-market fit can change over time. Not only based on things that you do, but also based on competitors, and/or the market, and/or customers.” (28:43) (Armando) “Focus. Focus. Focus. Let’s get more customers like the ones that we are seeing happy with the product. And how do we reach them, and how do we make this a repeatable, scalable process?” (39:56) (Armando) “An offer is a signal that there is something in the market going on for which your type of company is appealing and palatable to a category of operators. And so it should open up the conversation.” (45:18) (Armando) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (    Learn More & Donate to Nova Ukraine Here – (  Link to Jeff’s Facebook Group for SaaS & Service Champions (   Armando’s LinkedIn – (
008 Patrick McGuire - New Age Sports Selling: How NFTs & Phygital Experiences are Changing the Game
Jun 14 2022
008 Patrick McGuire - New Age Sports Selling: How NFTs & Phygital Experiences are Changing the Game
Patrick McGuire is a creative entrepreneur, multi-time founder and executive leader who is focused on the sales and success of companies, including HR Tech, FinTech, Sports Tech, SaaS, along with Health, Wellness and Nutrition. Today, Jeff and Patrick speak to their shared passion for helping businesses grow and scale revenue. Patrick talks about some of the most exciting projects he’s working on, including RosterLogix, NFX and the upcoming Fatherhood Festival event in Canton, Ohio. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways02:13 – Jeff introduces today’s guest, Patrick McGuire who joins the show to discuss his product, RosterLogix and how it is enhancing the sports experience for its customers 10:30 – How Patrick came up with a pricing model that would fit and other projects he’s working on 16:11 – Explaining what an Empowered Entrepreneur is 20:32 – The importance of being genuine, honest and available 29:30 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group 30:13 – The future of sales and how Patrick sees the Metaverse influencing the world of SaaS 32:14 – NFXCo, NFTs and ‘phygital’ experiences 44:06 – Fatherhood Festival 48:53 – Jeff thanks Patrick for joining the show and lets listeners know where to follow him and learn more about RosterLogix, Game Face, NFX and Fatherhood Festival Tweetable Quotes“RosterLogix comes from a love to increase trust, transparency, communications and compliance so you can focus on what matters most and love your sports experience. That’s why we built that product.” (05:01) (Patrick) “I love being an empowered entrepreneur. And I love helping others and empowering them to make a difference.” (15:57) (Patrick) “What I think is really cool is that I’m able to get professional athletes, amateur athletes, parents, and players all involved as well as collegiate athletes. Now that collegiate athletes can monetize their likeness and image, they need a vehicle to do that. And NFX can do that.” (31:01) (Patrick) “The average parent - and this is the Ontario hockey league - for the average player, before they get to the OHL, the family has spent $120,000 in just hockey.” (42:30) (Patrick) “Don’t get me wrong, we’re gonna make a bit of money. But we have a long-term vision for [NFX] to help the athletes, help the foundations and the people that need it. And that is a big deal.” (45:46) (Patrick) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (    Learn More & Donate to Nova Ukraine Here – (  Link to Jeff’s Facebook Group for SaaS & Service Champions (   Empowered Entrepreneur – ( LinkedIn – ( – ( – ( Face – ( Festival – ( Fuel ResourcesWebsite - ( Mains on LinkedIn - ( - ( -...
007 Rhett Doolittle - Trust Your Gut, Build Something Great
Jun 7 2022
007 Rhett Doolittle - Trust Your Gut, Build Something Great
Rhett Doolittle is a multi-time founder with two successful exits. His first was Entrust Bankcard, a payment processing company with a remarkable 8500% growth. Rhett is all about boldly creating as an entrepreneur as he explains in this episode. Today, Jeff and Rhett speak to what it takes to launch a Minimum Sellable Product, challenges and obstacles that Rhett has observed his clients face and what it takes to build an inspired team. Rhett shares his experience taking a company public through a reverse merger and how he and his team at Business Warrior are simplifying solutions for their clients. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways02:28 – Jeff Mains introduces today’s guest, Rhett Doolittle who joins the show to discuss the concept of Business Warrior and how companies can generate more leads 08:31 – From marketing agency to software platform 13:24 – Launching an MSP (Minimum Sellable Product) with passion and a clear vision 19:51 – Common challenges Rhett has observed his clients face throughout the years 22:57 – Simplifying solutions and providing funding now 26:23 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group 26:53 – Rhett speaks to his experience taking a company public via a reverse merger 31:40 – Reverse mergers vs. SPACs (Special Purpose Acquisition Company) 35:58 – Rhett provides advice on launching your own business and shares what he looks for in great team members 39:48 – Jeff thanks Rhett for joining the show and lets listeners know where to follow him and learn more about Business Warrior Tweetable Quotes“If you’ve waited too long for it to be perfect, then you’re waited too long, which means it’s too late. So release your product.” (06:32) (Rhett) “Our objective is to see a business that’s gonna be getting more customers and more revenue before they even do. Let’s give them access to funding before they may even need it. We show them that they’re on the right path and we relate this all to our business warrior score.” (12:05) (Rhett) “The passion from the Leadership Team starts with me. Having a clear vision of what we’re building and having them be excited and inspired by that vision, that’s where it starts.” (16:23) (Rhett) “I would say being a public entity makes it a whole lot easier to raise capital than going to VCs [venture capitalists].” (30:12) (Rhett) “Don’t hedge your bet on your model and your vision. Follow your gut on what you should really build.” (36:28) (Rhett) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (    Learn More & Donate to Nova Ukraine Here – (  Link to Jeff’s Facebook Group for SaaS & Service Champions (   Business Warrior Website – ( Warrior Facebook – ( Warrior Instagram – ( Warrior YouTube – ( Warrior Twitter – ( Warrior LinkedIn – (
006 Tami Wloch - Stop the Scroll: How to Stand Out in a Saturated Digital Landscape
May 31 2022
006 Tami Wloch - Stop the Scroll: How to Stand Out in a Saturated Digital Landscape
Tami Wloch is a serial founder and business owner who currently serves as the Social Media Director at SC Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales by clearly defining their target market and creating powerful marketing messages that reach the right audience. Today, Jeff and Tami engage in a rich discussion on how the marketing landscape has been forever changed by the emergence of social and digital. Tami shares tips and best practices for Search Engine Optimization (SEO), targeting customers via LinkedIn, and building a successful Marketing Plan. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:25 – Jeff Mains introduces today’s guest, Tami Wloch who joins the show to discuss how social and digital has changed the marketing landscape for technology companies 11:55 – Tips and best practices for digital targeting and Search Engine Optimization (SEO) 20:47 – How B2B SaaS founders can target well on other platforms 24:27 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group 24:58 – The evolution of recruiting and the power of a fantastic graphic 37:21 – Building a successful Marketing Plan and why consistency is key 44:19 – Jeff thanks Tami for joining the show and lets listeners know where to follow her and learn more about SC Marketing Inc. 45:14 – Jeff and Tami share an exciting giveaway for listeners, The Social Audit Tweetable Quotes“Now you do have to put dollars behind what you’re doing. But the good news is that, if you learn what you’re doing, you can have amazing results for a very small amount of money.” (04:58) (Tami) “Clients, especially prospective new customers, need to see your name in a lot of different places. Right now, we’re seeing stats that are saying before somebody does business with your company, they’re gonna want to find you eight to ten times out in the world.” (07:36) (Tami) “If you’re just plugging thousands of dollars in there every month and you’re not seeing anything after six months, that’s when you really have to step back and say, ‘We’ve been trying to hit all these people, but if we narrow it down and just hit these people who are gonna spend money right away’, that’s the best place to start. Then you branch out.” (10:49) (Tami) “As far as being an advertiser and also a business owner, it’s never been a better time to be able to reach your exact client.” (20:02) (Tami) “Always look for a bright light photo that you can put up that talks directly to your customers.” (33:23) (Tami) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (    Learn More & Donate to Nova Ukraine Here – (  Link to Jeff’s Facebook Group for SaaS & Service Champions (   SC Marketing Inc. Website – ( ) Tami’s Twitter – ( ) Tami’s Facebook – ( Tami’s LinkedIn – ( Fuel ResourcesWebsite - ( Mains on LinkedIn - ( -...
005 Keith Campagna - Lifework Integration & Understanding the Buyer Journey
May 24 2022
005 Keith Campagna - Lifework Integration & Understanding the Buyer Journey
Keith Campagna is Chief Sales Officer and Equity Partner of the sales enablement company, The ROI Shop. In this capacity, Keith is solving some of the biggest challenges in enterprise sales: reducing no-decision outcomes, growing sales, and retaining salespeople. Today, Jeff and Keith engage in a discussion on selling simple solutions, the buyer journey and Keith’s concept of Lifework Integration. Keith shares some funny stories from his sales career and speaks to the importance of mindset and taking time for yourself. Episode SponsorChampion Leadership Group – (   Small Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:29 – Jeff Mains introduces today’s guest, Keith Campagna who joins the show to share the work he’s doing at The ROI Shop and the incredible results he’s been able to achieve 09:12 – The true business impact of a great ROI Tool and why simple is better than complex 14:01 – Value platform and value realization 17:11 – Keith recalls a funny story from his sales career and reflects on advice he would give his younger self 20:37 – What motivates and drives Keith 22:13 – The concept of Lifework Integration and what it takes to be great at sales 26:23 – Creating the buyer journey and process 32:25 – Mindset, creativity, and reducing stress 38:31 – The importance of taking time for yourself 40:44 – One lesson that Keith believes everyone should learn at some point in life 43:47 – Jeff thanks Keith for joining the show and lets listeners know where to follow him and learn more about The ROI Shop Tweetable Quotes“So, what we [The ROI Shop] do is, we build a value calculator that’s collaborative with buyer champions. It makes the whole process very easy and believable. And then the net result is an increase of win-rates, increase of sales price, happier sales reps, happier sales leaders. It’s a fantastic ride and we’re having a great time.” (06:32) (Keith) “Speaking of thinking of the buyer, and speaking of an advantage, especially now, the idea is that a CFO and a Board has to make decisions about what they’re going to invest in. At this point in the game, there’s a whole lot of things people need to be efficient at like to handle work from home. The whole game changed for a lot of companies.” (08:19) (Keith) “One of the things we feel makes a lot of sense is that The ROI Shop was literally created by sales reps - guys who understood that if you could make it simple, people buy simple. You make it complex, and they stop buying.” (13:28) (Keith) “I’ve always loved selling. I’ve always loved getting to know people. I’m a social guy. I’ve always enjoyed helping people. So, the notion of being able to help people make an impact to be happier I just really fell in love with.” (20:03) (Keith) “Jeff Gitomer is a huge influence of mine. He wrote a bunch of sales book and he always said, ‘Nothing is sold until somebody buys.’ And so, understanding how somebody buys is the best way for an entrepreneur, or somebody who’s not in sales, to actually start selling.” (26:05) (Keith) “I’m a big advocate of mindset, especially in today’s modern world. If you’re an entrepreneur, you’ve had to focus a whole lot on what your product and your market does and how you’re gonna make a living. You’re really dialed in which can be stressful. And what I want to remind everyone listening is that finding ways to consistently make a habit of reducing stress will ultimately result in being more creative.” (32:25) (Keith) “Be ok with asking for help because you cannot do everything on your own, whether it’s professional or personal. And if you truly want to succeed faster and smarter, get help. Ask people. Be ok with being vulnerable. Lower your own expectations of yourself so that you can make a mistake. Because if you don’t make a mistake, you...
004 Tadej Bogataj - Solving Complex Problems in eCommerce with Simple Solutions
May 17 2022
004 Tadej Bogataj - Solving Complex Problems in eCommerce with Simple Solutions
Tadej Bogataj is the co-founder of CartBoss, a service for recovering abandoned carts with text messages on autopilot. He is a former developer who is now focused on running day-to-day operations as a SaaS founder and achieving long-term growth goals at CartBoss. Today, Jeff and Tadej touch on eCommerce strategies, how the global eCommerce market differs from that of the United States and opportunities with the emergence of the metaverse and other technological advances. Episode SponsorSmall Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:46 – Jeff Mains introduces today’s guest, Tadej Bogataj who joins the show to talk about the fascinating work he’s doing at CartBoss using text messages to recover abandoned eCommerce carts  08:25 – Early challenge that text message solutions pose and the value of removing friction 15:56 – Adapting to a global market in eCommerce 19:41 – Building eCommerce strategies and reducing churn rate  26:01 – User-interface and dashboards  32:07 – The biggest lesson Tadej learned as the founder of a startup  34:53 – Opportunities for ecommerce with the emergence of the metaverse  38:54 – Two influential books that Tadej highly recommends 43:48 – Jeff thanks Tadej for joining the show and lets listeners know where to follow him and learn more about CartBoss  Tweetable Quotes“There was one statistic that we were even more interested in, specifically because of abandoned carts. Ninety-three percent of text messages get opened within the first three minutes of receiving them. That’s a nice statistic, especially when it comes to abandoned carts.” (05:46) (Tadej) “The results spoke for themselves because when you tell someone, ‘Hey, you’re gonna have at least a 2,400% return on investment. Just try it out,’ it’s not a problem.” (08:37) (Tadej) “In the EU, the click thru rate for the first text message that most of our clients use is usually around 40%, which is the same as the U.S. But the return on investment in the U.S. is lower by 20-30%. But, in the U.S. the second text message with the discount is 40-60% higher than in the EU because people in the EU don’t care as much about the discount. They do care about being notified or getting the feeling that the brand has some personal touch.” (17:52) (Tadej) “We just want our users to grow their businesses. That’s the only thing we’re trying to achieve. We’re just trying to learn how to make it easier for them. And, in the end, when they see it’s a plug-and-play solution and it brings them new orders on autopilot, they just put the account on auto-refill.” (23:38) (Tadej) “There’s a saying in web development. ‘Make everything possible in three clicks.’ The same goes for dashboards.” (27:47) (Tadej) “The future of eCommerce for businesses is optimization of costs.” (37:19) (Tadej) “It’s really easy to get caught up in ego thinking that your ideas are the best because you started the company, and you grew it this far.” (42:09) (Tadej) Guest ResourcesJeff’s LinkedIn – (   Jeff’s Book – (    Learn More & Donate to Nova Ukraine Here – (  Link to Jeff’s Facebook Group for SaaS & Service Champions (   CartBoss Website – ( ) (  Tadej’s Website – (  Tadej’s LinkedIn –...
003 Andrew Amann - Inventing, Designing & Growing Digital Ventures
May 10 2022
003 Andrew Amann - Inventing, Designing & Growing Digital Ventures
Andrew Amann is an experienced intrapreneur and entrepreneur who has successfully launched twelve startups. Since co-founding NineTwoThree Venture Studio in 2012, Andrew has helped launch countless ventures for clients and emerging companies and turned his business into one of the fastest growing companies in America on the Inc. 5000 list. In this episode, Jeff and Andrew discuss what makes apps successful, trends in 5G and the web app industry, and Andrew’s ‘Notion Board.’ Andrew talks about bootstrapping startups without venture capital and his definition of what success looks like. Episode SponsorSmall Fish, Big Pond – ( ) ( Use the promo code ‘SaaSFuel’ Key Takeaways01:29 – Jeff Mains introduces today’s guest, Andrew Amann who joins the show to discuss launching multiple startups and working with the same consistent team of engineers  07:34 – The secret to successfully working remote and cultivating a team culture  12:21 – The synergistic relationship between Andrew and his co-founder, Pavel  14:26 – The origin story of NineTwoThree 16:30 – Sales, Marketing, and the power of SEO  19:09 – Settling on a fair market price and understanding your competitors  24:46 – What makes apps successful and innovative trends in the industry  29:51 – The future of web apps  32:47 – Lessons Andrew learned from launching multiple startups  34:57 – Why it’s not just about money and growth for Andrew  37:56 – How to know when you have product-market fit and how to keep it  40:36 – The ‘Notion Board’  43:32 – Defining a startup studio  48:14 – Jeff thanks Andrew for joining the show and lets listeners know where to follow him and learn more about NineTwoThree  49:59 – Jeff takes a moment to shout out the incredible work that Nova Ukraine is doing and encourages listeners to donate to organizations like these  Tweetable Quotes“What we realized is the fun that we had was with the team we had built in that last year or two. And that team was able to build client projects. We were able to build new ideas, and we started resourcing people from all around the world.” (07:05) (Andrew) “We are all becoming aware of how strong Ukrainians are, how resilient they are, how powerful they are, and how outspoken they are. And I think that culture has formulated our company even before the war started.” (11:54) (Andrew)  “When you reverse engineer SEO, you really are creating a long-term business that has no way of failing. If you're gathering a hundred thousand clicks one your website every day, that form of marketing is never going to go away.” (17:12) (Andrew) “I think the trend that we’re seeing recently is the focus on community. We’ve gotten a lot of interest in creating community apps.” (25:26) (Andrew) “Finding a product-market fit is never easy. You always think you have a few customers in mind, and if you can just solve for those customers, another hundred will come. But it is a constant grind to not only go from zero to one, but from one to two, and from two to three.” (33:05) (Andrew) “My favorite story is the local guy that has figured out how to power wash everybody’s houses in town. You keep seeing his signs everywhere. Those are the successful stories where he hustled and he figured it out, but he’s not gloating on the newspapers or TechCrunch. But he’s more successful, he’s happy, he goes home every day at five o’clock, he hangs out with his kids. That is success to me of freedom as opposed to getting your face on a TechCrunch.” (37:16) (Andrew) “The ideation phase is a muscle. You constantly have to practice the concept of thinking of how something will work in a marketplace and figuring out the risks that that product will have if it was released. Then determining, is it still a good idea and, if not, how can I modify or adjust the original offering to
002 Jim Kane - Niche Startups, Megatrends and Finding Ideal Product-Market Fit
May 3 2022
002 Jim Kane - Niche Startups, Megatrends and Finding Ideal Product-Market Fit
In this episode, Jeff welcomes Jim Kane to the show to discuss the lifecycle of niche startups, specifically the SaaS company Jim founded, RedChirp. RedChirp is an organization that helps small and medium-sized local businesses compete with the Big Brands. Today, Jim talks about the value of launching a niche startup and what ideal product-market fit looks like. He dives deep into some of the successes and failures he’s experienced along the way as well as lessons he’s learned from both. Jim and Jeff discuss ‘Aha’ moments and the importance of recognizing megatrends in the market. Finally, Jim provides some sage advice to other SaaS founders who are just getting started.  Key Takeaways03:08 – Jeff Mains introduces today’s guest, Jim Kane who joins the show to talk about the value of being a small niche startup  09:02 – Jim’s arduous journey to success and the difference between successful and unsuccessful ventures  13:03 – Product-market fit  15:15 – How Jim came up with the idea for RedChirp 22:01 – The family business  23:30 – Aha moments and recognizing megatrends  33:55 – How emotions enter business decisions  35:52 – Lessons Jim has learned throughout his journey  41:14 – Conversation enders  53:59 – One piece of advice Jim would give to SaaS founders 1:01:01 – Jeff thanks Jim for joining the show and lets listeners know where to follow him and learn more about RedChirp  Tweetable Quotes“When you niche down, which almost all startups have to do unless you have venture backing in the eight-figure range, you’re basically going after a niche, whether you know it or not. And the niche, you can know what it is and you can understand those customers. And you have sort of a baked in answer to the question, ‘Why should they do business with you?’” (05:55)  “The startup and SaaS journey is a difficult one. One of the things that makes it challenging is that you know there’s a good chance you’re gonna not gonna succeed. One of the nice things about it is there’s no rule that says you can’t try again.” (21:05)  “I’ve always looked at an idea that is compatible with a megatrend. The way I’ve heard it described is, ‘If you can stand by a raging river, you can’t help but get wet.’” (28:06)  “Beware of metrics. Metrics are great. They sound cool and impress your friends. Your investors want to know about them. Awesome. However, they are devilishly and fiendishly difficult because the founders working in a business are very emotional. And so, the way you define your metrics is super important.” (44:41)  “To say is to forget. To write is to remember.” (49:06)  Guest ResourcesRedChirp’s Website – (  Jim’s LinkedIn – (  SaaS Fuel ResourcesWebsite - ( Mains on LinkedIn - ( - ( - ( - ( Production & Marketing by (FullCast) This podcast uses the following third-party services for analysis: Chartable -
001 Neil Gordon - Effective Communication & How Contrast Creates Clarity
Apr 26 2022
001 Neil Gordon - Effective Communication & How Contrast Creates Clarity
In this episode, Jeff welcomes Neil Gordon to the show to discuss his background and the work he’s doing to help entrepreneurs attract high-level clients, increase their revenue, and elevate their status. Neil shares one of the most important skills needed to attract clients, how to talk about your company and yourself in a way that’s engaging and prompts curiosity from other people. He discusses the idea behind having a Silver Bullet, an effective yet simple elevator pitch that, when communicated effectively, should leave your prospective client with chills. Jeff and Neil speak to the importance of genuine connection and engaging prospects through empowerment and possibility. Finally, Neil provides some best practices on how to keep things conversational and stresses the value of relationship building. Key Takeaways03:08 – Jeff Manes introduces today’s guest, Neil Gordon who joins the show to share his background and the work he does with speakers, authors and thought leaders 08:25 – How to connect in a truly genuine way  15:36 – The Silver Bullet  18:08 – Neil provides a simple exercise for creating your own Silver Bullet  25:08 – Engaging prospects through possibility and empowerment  31:47 – Neil recaps the first three parts of constructing an elevator pitch that gives people chills  33:00 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group  33:51 – Part Four of constructing an effective elevator pitch  38:47 – Neil provides some best practices for keeping it conversational  43:41 – Jeff thanks Neil for joining the show and lets listeners know where to follow him Tweetable Quotes“I like to say my work is about persuasion without everyone needing a shower afterwards.” (07:31) “Many entrepreneurs and influencers often struggle to attract people to their work. And what they typically think they need to do is launch into all sorts of information about themselves and try to create as much value as they can by cramming in as much about themselves as they can. But effective communication values the recipient over the sender.” (11:53) “Contrast creates clarity. The way that we can create the kind of clarity we want so we’re not just backing into our Silver Bullet, but we’re constantly setting out to conceive of it is to contrast it with the solutions of which we least approve - the ones we deem to be epidemic failures.” (20:55) “If we go back to that idea that effective communication values the recipient over the sender, we remember that our job isn’t to sound smart. Our job is to empower others to believe in a different possibility for themselves.” (25:57) “What simplicity does is it breaks it down in a way that people can see themselves doing it. And that’s possibility. It’s what we’ve already talked about. It’s what we want for the people we’re marketing and selling to.” (30:59) “At the end of the day, no matter how big a company is that you’re pitching, the person making the decision is still a person. And the relationship you have with that person, whether it’s a new one that you just had through an initial conversation or one that you’ve developed and had over time, it’s still going to affect the outcomes that you have.” (41:12) Guest ResourcesNeil’s Website – (  Neil’s LinkedIn – ( ) ( YouTube Channel – ( ) ( Twitter – ( ) ( Facebook – ( ) ( Fuel...