Vodafone Qatar COO, Diego Camberos on prepping for 1.4M World Cup visitors, rolling out 5G across Qatar, life as a serial expat, being c-suite at a global juggernaut, and the benefits of radical simplification

Between Two COO's with Michael Koenig

Nov 7 2022 • 46 mins

Diego Camberos, COO of Vodafone Qatar and former CEO of Tigo Millicom Senegal and Rwanda, joins Michael to share insight into navigating cultural differences in different markets, how “radical simplification” has served as the bedrock of Vodafone’s success, and how to build a corporate culture that acknowledges and respects different cultures.

A citizen of the globe, having spent time living in several countries outside his home country of Bolivia, Diego has expertise across various departments, ranging from operations to marketing to commercial strategy. Starting his career in the quick service restaurant (QSR) industry upon returning to South America after college in the US, Diego served as the Operations Manager for McDonald’s Columbia. He led day-to-day operations for the company’s McOpCo chain from 2003 to 2005. After a brief stint as Burger King’s Director of Operations for the Dominican Republic, Diego shifted his attention to the telecommunications industry, starting his journey in the space as the Vice President of Sales for Trilogy/Viva Dominicana in 2007. In 2009, Diego joined Swedish telco giant Millicom as the Head of Sales & Marketing for its Tigo brand, rising to the role of CEO of its Rwanda market in 2011. Following a successful tenure as the CEO of Tigo/Millicom’s Senegal business, Diego headed further east in March 2017, signing on as Vodafone Qatar’s Consumer Business Unit Director before taking the reins as its COO in March 2018.

Where to find Diego: