What is the future of marketing?

2030 School

Sep 28 2022 • 3 mins

Five content marketing trends to watch out for in 2022

  • Move toward more empathetic content marketing. ...
  • Focus on a better content experience. ...
  • Optimize your visual content. ...
  • Create targeted video short-form content. ...
  • Personalization and hyper-personalization approaches.

It was January of 1996. In just a few months, the Spice Girls would dominate our radios, Motorola StarTACs would adorn yuppie belt clips, and the great 2Pac would leave our earthly world.

Little did we know, Bill Gates would pen an essay called “Content is King” for the Microsoft website in January that would live in infamy over 25 years later. The essay opens with Gates predicting content will become the internet’s moneymaker as technology progresses:

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”