Lead Like a Woman

Andrea Heuston

The Lead Like a Woman Show, hosted by Andrea Heuston, features top women leaders who share their inspirational stories on life and leadership.

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Lead Like a Woman: Tales From the Trenches Part 2
Today
Lead Like a Woman: Tales From the Trenches Part 2
Helena Gibson is a serial entrepreneur, creator of The 7-Figure Salon, Founder of STRUT Hair Solutions, and a single mom. She is also an educator, author, master NLP practitioner, and podcaster. Her parlay into entrepreneurship began with an auto repair shop back in 2002, Manhattan Motors. She completely changed paths after she saw her mother struggling with hair loss. Helena watched her mom try to find solutions for her hair loss and realized that many other women were struggling with the exact same thing. In short, she saw a need, so she started STRUT Hair Solutions. Hazel Ortega is a leading expert in vocational rehabilitation for injured workers. As a formerly injured worker herself, she understands the importance of providing hope, resources, and services to injured workers. She knows first-hand how education changes people's lives and keeps families together. Hazel earned her master's degree in educational psychology and proceeded to open the Ortega Counseling Center in 2001, ensuring the delight of her clients by fighting for their rights to education. She has owned nearly a dozen businesses including one of LA's top restaurants, the Nixon, in Whittier, California, and the designer sensation, Savvy Sox. Helena and Hazel are both featured authors in the book Lead Like a Woman: Tales From the Trenches. In this episode… What can you do to create your dream life? How can you control your mind, especially when doubt creeps in and tries to sway you from your dreams and goals? For Helena Gibson and Hazel Ortega, the answer is perseverance and believing in miracles. Instead of spending all your time figuring out the ‘how,’ you have to live as if everything is a miracle. Once you do that, you’ll start to notice and appreciate life more. Your brain gets programmed to make miracles happen, and doors start opening. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Helena Gibson and Hazel Ortega, featured authors of the book Lead Like a Woman: Tales From the Trenches, to discuss how to create a mindset of success. They also talk about the value of perseverance and share advice on living a miraculous life.
Lead Like a Woman: Tales From the Trenches Part 2
Today
Lead Like a Woman: Tales From the Trenches Part 2
Helena Gibson is a serial entrepreneur, creator of The 7-Figure Salon, Founder of STRUT Hair Solutions, and a single mom. She is also an educator, author, master NLP practitioner, and podcaster. Her parlay into entrepreneurship began with an auto repair shop back in 2002, Manhattan Motors. She completely changed paths after she saw her mother struggling with hair loss. Helena watched her mom try to find solutions for her hair loss and realized that many other women were struggling with the exact same thing. In short, she saw a need, so she started STRUT Hair Solutions. Hazel Ortega is a leading expert in vocational rehabilitation for injured workers. As a formerly injured worker herself, she understands the importance of providing hope, resources, and services to injured workers. She knows first-hand how education changes people's lives and keeps families together. Hazel earned her master's degree in educational psychology and proceeded to open the Ortega Counseling Center in 2001, ensuring the delight of her clients by fighting for their rights to education. She has owned nearly a dozen businesses including one of LA's top restaurants, the Nixon, in Whittier, California, and the designer sensation, Savvy Sox. Helena and Hazel are both featured authors in the book Lead Like a Woman: Tales From the Trenches. In this episode… What can you do to create your dream life? How can you control your mind, especially when doubt creeps in and tries to sway you from your dreams and goals? For Helena Gibson and Hazel Ortega, the answer is perseverance and believing in miracles. Instead of spending all your time figuring out the ‘how,’ you have to live as if everything is a miracle. Once you do that, you’ll start to notice and appreciate life more. Your brain gets programmed to make miracles happen, and doors start opening. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Helena Gibson and Hazel Ortega, featured authors of the book Lead Like a Woman: Tales From the Trenches, to discuss how to create a mindset of success. They also talk about the value of perseverance and share advice on living a miraculous life.
Lead Like a Woman: Tales from the Trenches Author Show Part 1
1w ago
Lead Like a Woman: Tales from the Trenches Author Show Part 1
Lauren Reed is the Founder and President of Reed Public Relations. She earned her Accreditation in Public Relations (APR) designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as President of the Nashville chapter in 2017. Lauren is a member of the Women Presidents Organization (WPO) and serves on the board of the Entrepreneurs’ Organization (EO). Dr. Kristin Kahle, aka Dr. K, is the CEO and Founder of NavigateHCR, a full-service Affordable Care Act (ACA) and compliance technology company. Dr. K has been published multiple times, and her first book, NOtivation: Use the Power of NO to Make Your First Million Dollars, highlights her experience as a serial entrepreneur, speaker, coach, and mentor. It's a transparent and honest guide to how she used the power of no to make her first, second, and third million. Lauren and Dr. K are both featured authors in the book Lead Like a Woman: Tales From the Trenches. In this episode… Despite the success women achieve in their lives, many face self-doubt, imposter syndrome, rejection, and a myriad of other challenges. However, it’s important to know that you don’t have to take on the challenges alone, and you won’t be stuck fighting these battles forever. To help you get out of the trenches, we’re sitting down with fellow women leaders who have learned crucial lessons the hard way. Tune in to hear how they pulled themselves out of the trenches — and how you can, too. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lauren Reed and Dr. Kristin Kahle, featured authors in the book Lead Like a Woman: Tales From the Trenches. Together, they talk about how failure can become a stepping stone to your next great achievement. They also share tips for getting over the fear of asking for help, advice to help women find their way out of the trenches, and explain how they lead like women.
You Can't Make All the Mistakes Yourself
Aug 4 2022
You Can't Make All the Mistakes Yourself
Jessica Fialkovich is the Co-founder and CEO of Exit Factor, which teaches entrepreneurs how to buy, build, and sell their small to midsize companies. She is a business expert, author, speaker, and small business advocate. When Jessica sold her first business a decade ago, she had no idea where to start. Fortunately, she was able to exit successfully and buy her next company — a business brokerage office. For 10 years, she has built the fastest growing and most successful business brokerage firm in the US, but realized that most business owners who decide to sell are not prepared. In founding her education firm, Exit Factor, Jessica decided to pull back the curtain about how the business sales process works and give buyers and sellers the tools to successfully and profitably complete a transaction. She is an entrepreneur at heart and has successfully built and sold two startups along with her husband and business partner Al. In this episode… As an entrepreneur, the journey to success is often challenging as you encounter obstacles, make mistakes, and face your fears. So how can you facilitate this process effectively? Jessica Fialkovich says you don’t have to try every strategy to find what works and what doesn’t. Instead, learn from other’s mistakes to make better decisions. This advice has helped Jessica successfully acquire, sell, and exit many businesses. Now, she’s developed educational resources to help entrepreneurs in their process. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Jessica Fialkovich, the Co-founder and CEO of Exit Factor, to talk about helping entrepreneurs sell and exit their businesses. Jessica also talks about her book, her speaking engagements, and the lessons she learned in her entrepreneurial journey.
[The Men Who Support the Women] Remove the Obstacle
Jul 28 2022
[The Men Who Support the Women] Remove the Obstacle
Stephen Shortt is the Managing Director of ETC Consult and is involved in different industries including leadership development, psychometric selection, entrepreneurship, and education both nationally and internationally. He is the former Global Chair of the Global Student Entrepreneur Awards, which supports student entrepreneurs around the world. He's also served on the global committee for the Entrepreneurs’ Organization Accelerator Program. Stephen spent many years fine-tuning his “why” to help him get more clarity about what he wanted to do with his life. And it all boils down to two words: aspire and empower. He wants to help individuals and teams aspire to a better future and empower them to get there. Stephen has delivered seminars and workshops, moderated panel discussions, and acted as the emcee for a range of international events on the topics like entrepreneurship, international communication, leadership, social media marketing, audiovisual marketing, and more. In this episode… When it comes to leadership, women are often judged not based on their skills, value, or the results they can bring — they’re often judged based on gender stereotypes. So what can we do to address these issues and reach a more equitable world? Oftentimes, our unconscious bias leads us to make generalized assumptions. But it’s our job to challenge those assumptions in order to create a better, more equitable future. We have to move past the labels and understand that each individual has a unique skill set, no matter their gender. In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Stephen Shortt, Managing Director of ETC Consult. Stephen shares how he became a feminist father for his daughters’ future, how one seemingly ordinary conversation with his sister changed his whole perspective on men’s roles in supporting women leaders, how to challenge unconscious bias and limiting beliefs on gender, and so much more!
Recognize Your Achievements!
Jul 21 2022
Recognize Your Achievements!
Jodi Daniels is the Founder and CEO of Red Clover Advisors, a privacy consultancy. The firm brings data privacy strategy and compliance together with its flexible and scalable approach that simplifies data privacy complexity, refines, updates, or builds privacy structure, and makes both the business and the legal issues accessible and actionable for all. Jodi is a Certified Informational Privacy Professional and serves as the outsource privacy office for companies. Jodi is also a national keynote speaker and Host of the top-rated She Said Privacy/He Said Security podcast. She has been featured in The Economist, Forbes, Inc., Authority Magazine, Thrive Global, and more. She holds an MBA and a BBA with a concentration in accounting from Emory University's Goizueta Business School. She lives in Atlanta, Georgia with her husband, two girls, and a big, fluffy, beautiful dog named Basil. In this episode… Owning a business makes it possible for you to control your time and manage your life as you want. However, it does not mean that your work-life will always be balanced. According to Jodi Daniels, the best thing to do is focus on what has to be done right now. Additionally, it is important to recognize your achievements despite all the challenges or frustrations you may face. Celebrate your wins and successes as much as you celebrate other people's success. Make it a habit. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Jodi Daniels, the Founder and CEO of Red Clover Advisors, to discuss why data privacy is essential for all types of companies. Jodi also explains why women need to celebrate their achievements and talks about her experience hosting a podcast and working with her husband.
[Men Who Support the Women] Removing Obstacles
Jul 14 2022
[Men Who Support the Women] Removing Obstacles
Andrew Richardson is the Senior Vice President of Analytics and Marketing Science at Tinuiti. He is an experienced and successful global analytics executive and marketing industry leader with 20 years of experience. Andrew has worked with some of the most recognized companies and iconic brands across multiple verticals. He is a recognized thought leader and influencer in emerging technologies, marketing analytics, and more. He is also known for his inclusive leadership philosophy of driving meaningful results through diversity, inclusion, and equity. In all of his roles, Andrew has delivered business results while significantly increasing the representation of women and people of color across senior and individual contributor levels of the organization.  In this episode… To be accepted as leaders, women often find themselves doing things that may not align with their values and goals. They may try to think and act like men, especially in male-dominated industries. They face many obstacles and rarely get much support from their colleagues.  So what can women leaders do to overcome these challenges? What can men do to support women in leadership? Andrew Richardson, the Senior Vice President of Analytics and Marketing Science at Tinuiti, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show, where he talks about supporting women in leadership. Andrew discusses common barriers women face in their leadership roles, the impact a STEM education has on young women leaders, and how men can help advocate for women's rights. Stay tuned.
Practical Magic
Jul 7 2022
Practical Magic
Bridgette Boudreau is an executive coach and the Creator of the Mosaic Life Purpose Framework. She has been a C-level executive for multimillion-dollar corporations, built businesses, turned others around, and advised public figures and CEOs. She has navigated working for horrible bosses, managed amazing teams, and cried in the bathroom at work on more than one occasion. All of these experiences informed her Mosaic Life Purpose Framework, along with her frustration at not being able to connect with her own sense of purpose. Bridgette helps mid-life executives, solopreneurs, and seekers who give a damn to overcome obstacles and create meaningful lives. Her coaching style is like the love child of Bob Ross and Mary Poppins. In this episode… Do you feel stuck in life and don't know what steps to take? Do you find it difficult to make changes in your life? Do you need a push to live purposefully? Bridgette Boudreau knows that there is no perfect mix or perfect formula for life. She believes in the power of tapping into your curiosity and experimenting to find what “pings” for you. She advises her clients to learn from their mistakes and use the lessons learned to make better choices in the future. In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Bridgette Boudreau, the Creator of the Mosaic Life Purpose Framework, about living a purpose-filled life. Bridgette explains how her framework functions, talks about her upcoming book, and advises women who feel stuck. Stay tuned.
We Are All Worthy of Help
Jun 30 2022
We Are All Worthy of Help
Lauren Reed is the Founder and President of Reed Public Relations. She earned her Accreditation in Public Relations (APR) designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as President of the Nashville chapter in 2017. Lauren is a member of the Women Presidents Organization (WPO) and serves on the board of the Entrepreneurs' Organization (EO). She has been named to the Nashville Business Journal's 40 Under 40 and its list of Most Admired CEOs in 2018, 2019, 2020, and 2021. She also received a Nashville Emerging Leader Award from the Nashville Area Chamber of Commerce. Most recently, Lauren was named to the Nashville Post’s In Charge list and has been featured in publications such as StyleBlueprint, Bizwomen, and The New York Times. She is a mother of three, one of whom is a three-month old baby. In this episode… Do you find it difficult to ask for help from others? Do you think asking for help makes you weak? Do you fear rejection? Unknown to many women, reaching out to others and asking for help is not a sign of weakness but a sign of strength. Many people are willing to help you not only in the business environment but also at a personal level. Everyone is worthy of receiving help. Lauren Reed, the Founder and President of Reed Public Relations, joins Andrea Heuston in this episode of the Lead Like A Woman Show to discuss why women are worthy of getting help. Lauren also shares her journey to entrepreneurship and talks about the lessons she learned from climbing Mount Kilimanjaro and recovering from a ski accident. Stay tuned.
You Are SO Worthy
Jun 23 2022
You Are SO Worthy
Susan Drumm is the Founder and CEO of Meritage Leadership, a leadership consulting firm built on the principle that people are the most important asset of any business. Susan is an advisor and leadership coach focused on helping leaders and their teams develop the capacity and mindsets to lead in today's disruptive environment. She has been running the boutique consulting firm since 2006 and has graduate degrees from Harvard Law School, Carnegie Mellon University, and the London Academy of Music and Dramatic Art.  In 2021, Susan launched a YouTube channel and podcast called The Enlightened Executive, where she spotlights groundbreaking techniques and strategies to help executives and entrepreneurs get the edge in personal and leadership effectiveness. She is a member of Entrepreneurs' Organization (EO) and volunteers her time with several boards and organizations including Board Developer and Selfless Givers. Susan serves clients globally and lives in Scottsdale, Arizona. She is passionate about travel, hiking, pilates, and healthy living. She recently added a new family member, Jasmine, a Toy Australian shepherd. In this episode… If you have reached your limits and are tired of living the kind of life you currently live, then it’s time for you to make changes. If you want to be present and live an authentic life, it’s important that you stop old, unproductive patterns and embrace new habits.   Susan Drumm advises women to use music to make shifts in their lives. It's not just about listening to good music but creating playlists of uplifting songs that resonate with you. You have to build your self-worth, confidence, and feminine energy, and learn how to trust yourself. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Susan Drumm, the Founder and CEO of Meritage Leadership, to talk about how music can transform your leadership and your life. Susan also talks about the value of leveraging relationships to build a business, the lessons she learned from doing drama, and how to use music intentionally to get where you want to be. Stay tuned.
Just Start
Jun 16 2022
Just Start
Joyce Shulman is the Co-founder and CEO of 99 Walks and Jetti Fitness, two wellness and walking lifestyle brands on a mission to forge connections and get a million women walking their way to better. Throughout her personal and professional life, Joyce's regular walking practice has been her key to managing stress, fueling creativity, and maintaining her health. After discovering that the research bears out all that she knew instinctively, she and her husband, Eric Cohen, founded 99 Walks and Jetti Fitness to help women experience what recent studies have shown: walking can improve decision-making and executive function, combat depression, increase creativity, and literally add years to one’s life. In addition to being the "Pack Leader" at 99 Walks and Jetti Fitness, Joyce is the Author of Walk Your Way to Better: 99 Walks That Will Change Your Life. She’s also a TEDx speaker, podcaster, and consultant for companies and women's groups, where she shares her expertise about the power of authentic communities and the transformative impact of a consistent, intentional walking practice. Joyce received her bachelor’s in business management from the University of Maryland and her JD from St. John’s University School of Law. After law school, she spent more than a dozen years as a New York City lawyer before trading her legal career for an entrepreneurial journey focused on what mattered to her most: family, community, and empowering women to get healthy, happy, and chase their dreams. She calls Sag Harbor, New York home where she lives with her husband, two teenagers, and her very sweet dog, Moose. In this episode… Did you know that a 20-minute walk can help improve your creativity by 60%? Did you also know that walking helps boost your mood, combat depression, and improve your health? Transforming a walk into a full-body workout is one of the best things women can do to transform their lives. For Joyce Shulman, every walk counts and her advice is to just start. There are many benefits of walking regularly that can have a big impact on your life. In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Joyce Shulman, the Co-founder and CEO of 99 Walks and Jetti Fitness, about how intentional walking can change your life. They also talk about the benefits of spending time in nature, Joyce's book, and how to build a personal walking habit.
Don't Chase Someone Else's Success
Jun 9 2022
Don't Chase Someone Else's Success
Kate Ahl is the Owner and Founder of Simple Pin Media, a Pinterest management company. Simple Pin Media helps clients focus on their businesses by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they've learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, The Simple Pin Podcast. In this episode… Before she started Simple Pin Media, Kate Ahl was facing complete poverty. Living on food stamps and running out of unemployment, Kate knew she had to make a change. A friend gave her the idea to manage Pinterest accounts, and Kate began investing in the opportunity. Now, the company has scaled to 38 employees, 120 clients, two memberships, and a podcast. How did Kate do it? A major part of Kate’s accomplishment was making sure that she didn’t chase someone else’s success. She got clear on who she serves — clients, the community, and customers — and stuck to it. Wherever you are in life, your path is your path. Just because you're different from somebody else doesn't mean you're not successful. In this episode of the Lead Like a Woman Show, Andrea Heuston is in conversation with Kate Ahl, Founder and Owner of Simple Pin Media, about finding success for yourself. Kate shares the process of growing her business, how she pulled herself out of the center of the company, and her advice to honor your strengths. You don’t want to miss this insightful episode!
[The Men Who Support the Women] You are Good Enough
Jun 2 2022
[The Men Who Support the Women] You are Good Enough
Warren Rustand is a husband, father, grandfather, entrepreneur, corporate leader, educator, speaker, and philanthropist. He received his undergraduate and graduate degrees from the University of Arizona where he was an Academic All-American basketball player. In 1973, Warren was selected as a White House fellow through a nationally competitive process. He was appointed as a Special Assistant to the Secretary of Commerce, where he co-led the first-ever Executive Level Trade Mission to the Soviet Union. He then became Special Assistant to then-Vice President Gerald Ford. In 1974, when the vice president became president, he asked Warren to serve as his Appointments Secretary and Cabinet Secretary. Following his time in public service, Warren entered the private sector again as an entrepreneur. He subsequently was CEO of 10 companies and chairman of many others. He has served on the board of directors of 50 for-profit and not-for-profit organizations. Warren was Global Chair of the World Presidents Organization and is the current Dean of Learning for the EO Global Leadership Academy, in addition to all Regional Leadership Academies. Warren is a well-known speaker on topics of leadership, personal development, strategy, scaling businesses, entrepreneurship, and family. He is a tireless advocate for entrepreneurs and leaders, and he is a source of inspiration and support for female leaders worldwide. In this episode… Women are capable of doing anything. They make meaningful contributions in all facets of life, and they often have the skill sets needed to succeed in a variety of roles. But social and historical barriers ingrained in our culture can make it difficult for women to rise into leadership roles. So, how can women overcome these barriers? And how can men honor and elevate the traits of female leaders? There’s a famous quote saying that a rising tide lifts all boats. However, Warren Rustand says that you can be the rising tide that lifts all boats. You just have to remind yourself that you’re capable of being a great leader, can help carve a path for others to grow, and are good enough to do anything you put your mind to. In this episode of the Lead Like a Woman Show, Andrea Heuston speaks with Warren Rustand, entrepreneur, author, and leader, about elevating women in the workplace. Together, they discuss the growth society has made in regards to women in leadership, how we can improve, and why women leaders are essential to the success of organizations. Warren also talks about the five principles of personal greatness and living with purpose. This episode is overflowing with advice for all aspiring leaders!
Take It Up a Notch
May 26 2022
Take It Up a Notch
Kati Quigley is a leader in tech and the Senior Director of the Global Industry Marketing team at Microsoft. She regulates the buyer journey across 10 major industries that provide insights and innovations. For each industry, she utilizes events, press, and analysts with customers and partners across the globe to manage marketing engagements and initiate industry solutions. Kati has over 30 years of experience in leadership and marketing and is passionate about empowering women to be future leaders. Prior to her career at Microsoft, Kati spent over a decade in the Washington, DC area as a Director of Marketing and Professional Development for various trade associations. She’s active in speaking at professional conferences on topics ranging from marketing to leadership to women in tech. Kati is a lifelong sports enthusiast, trail runner, and golfer, and she loves leading an active lifestyle in the Pacific Northwest. In this episode… Are you thinking of becoming a leader but don’t know where to start? Are you fluent in empathy but not sure you have enough influence to lead a group? Tune in to today’s inspiring episode to hear how Kati Quigley empowers women to lead with confidence and empathy. You’ll learn about her leadership coaching and how she’s managed the Global Industry Audience Marketing team at Microsoft for nearly 20 years. Still unsure about your leadership capabilities? Don’t worry — Kati walks through how she advocates for and mentors women looking to advance in their careers. Even mentors have mentors, and Kati is far from perfect as she reveals how her first manager helped her grow professionally. She also gives advice on being confident in your own leadership style so that you can lead with authenticity. In this episode of the Lead Like a Woman Show, host Andrea Heuston interviews Kati Quigley, Senior Director of the Global Industry Marketing team at Microsoft, to talk about her experience as a leader and mentor. Kati divulges her leadership style, her passion for encouraging women to advance in leadership, and inspires women to take it up a notch and lead with confidence.
On the Shoulders of Mighty Women
May 19 2022
On the Shoulders of Mighty Women
Lesley Michaels is a transformational coach and keynote speaker who applies simple brain science to reset behavior patterns and establish a mindset of unwavering self-trust. She is a podcast host, public speaker, author, and Founder of Never Too Late Media. Lesley uses her platform to help other women strengthen their voices and achieve success in the modern world of business. Lesley is passionate about coaching and advocating for those with unacknowledged or undervalued voices, and she's dedicated to helping others create expansive, fulfilling lives. In this episode… Are you an entrepreneur struggling to find your voice in today’s business climate? What if there was a way to create better habits and establish trust in yourself to achieve your highest level of success? Lesley Michaels opens up about her grandmother, a suffragette and first-wave feminist, and how she inspired Lesley to pave her own way down the path of entrepreneurship. Lesley also shares her inspiring story of finding herself, achieving success, and then using her platform to empower other women. On this episode of the Lead Like a Woman Show, Andrea Heuston talks with coach, author, keynote speaker, podcast host, and Founder of Never Too Late Media, Lesley Michaels. Lesley talks about what feminism means to her and why she feels that it is important for people of all genders to embrace the movement. She also talks about her podcast, an upcoming book, incivility in the workplace, how to find your own voice, and so much more!
Never Be the Smartest Person in the Room
May 12 2022
Never Be the Smartest Person in the Room
Amalia Martino is the Founder of The Vida Agency, a creative agency providing strategic communications, public engagement, media planning, and more to underrepresented and disproportionately impacted communities. When Amalia founded the agency in 2017, she set out to build a place where every voice is valued, every client achieves strategic and inclusive impact, and every person is intentionally supported on their leadership development journey. With nearly two decades of leading communications and public relations campaigns, Amalia designs culturally relevant initiatives that transform behavior. Recognized for her unique ability to engage and elicit valuable input from a diverse array of communities, she models inclusive community outreach principles that The Vida Agency has become known for. A powerful and authentic public speaker and facilitator, Amalia activates audiences across sectors. She regularly speaks on building inclusive strategies for marketing and engagement, and shares lessons from The Vida Agency's efforts to enable a culture of leadership. In this episode… Do you have personal values you want to incorporate into your business? Have you ever felt stuck in company culture? Amalia Martino worked in corporate communications but felt stuck in a rigid company culture — so, she moved on to freelancing. With no business degree, and while managing motherhood, Amalia then founded The Vida Agency to ensure every voice is valued through strategic communication. In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Amalia Martino, Founder of The Vida Agency, to talk about how she leads her company with compassion. Amalia looks back on her work experience, talks about her passion for serving underrepresented communities, and gives tips for finding your team to build a great business.
Always Check the Fuse Box Before You Call the Electrician
May 5 2022
Always Check the Fuse Box Before You Call the Electrician
Mary Abbajay is the Author of the best-selling book Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss. She is also the President of Careerstone Group, a full-service organizational and leadership development consulting agency that provides facilitation, training, consulting, and coaching services to businesses and government entities. Mary is a highly-regarded author, speaker, consultant, and trainer, helping clients develop the strategies and skills needed to stimulate professional and personal excellence, growth, and success in the 21st-century workplace. She is also the Co-host of the workplace advice podcast Cubical Confidential and is a contributor for television, radio, and print publications, with her work and advice appearing in the New York Times, Harvard Business Review, and Forbes, among others. In this episode… Are you a junior staff member on your team who feels like your boss isn’t valuing your ideas? Are you a senior member of your team feeling dissatisfied with your job? Mary Abbajay is a trusted author and consultant with over 20 years of leadership experience. As a former bar and grill owner, her background helped her launch Careerstone Group, an organizational leadership consulting firm focused on helping companies create effective and productive workplaces. Now, Mary is here to make sure that you can take control of your own career. You’ll learn tips on maintaining a positive workplace attitude to manage relationships, make professional decisions, and communicate effectively, straight from her best-selling book Managing Up. In this episode of the Lead Like a Woman Show, Andrea Heuston joins Mary Abbajay, Author of Managing Up and President of Careerstone Group, to discuss personal workplace authority. Mary talks about maintaining control of your career, how to navigate professional relationships effectively, and how to persist in your role.
Know Your Value
Apr 28 2022
Know Your Value
Niki McKay is the Founder and CEO of Seattle-based Blue Danube Productions. She has been a dynamic, noteworthy leader in the event production space for over 20 years. Niki’s expertise is demonstrated through the rapid growth of her company and the industry-wide recognition for her excellent work. She has served partners such as Microsoft, Amazon, Facebook, Facebook Reality Labs, and the Bill and Melinda Gates Foundation. Having founded Blue Danube Productions in 2007, Niki has grown the company into one of the premier event technology companies in the Pacific Northwest. She has an exceptional ability to fuse vision with development, bringing about stunning results that combine the best of technical and logistic elements. She leads a team that transforms client relationships into powerful partnerships. Together, they pinpoint goals, target demographics, and achieve the best possible results for their clients. Niki is an influencer and a thought leader. She has been featured in Special Events magazine and has served as a keynote speaker for numerous associations including Meeting Professionals International and the International Live Events Association. In this episode… When starting a business, it’s important for entrepreneurs to have a good understanding of their target audience and the value they will provide to that audience. This helps you find clients who share your values, and in the process, helps you build amazing relationships with them. So what does it mean to know your value? As a business leader, understanding your value means that you know what you deserve and what you need — and you are willing to go for it. It also means that you are not afraid to get paid for your expertise and precious time, and you get compensated for who you are and what you bring to the table. You also have to decide and choose the types of clients you want to work with. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Niki McKay, the Founder and CEO of Blue Danube Productions, to talk about the importance of knowing your value. They discuss Niki's company philosophy, the most challenging event she has worked on, and what she loves about her job. Stay tuned.
[Women of EO] Success Leaves Clues
Apr 21 2022
[Women of EO] Success Leaves Clues
Elise Holtzman is a former practicing attorney, certified executive coach, and the Founder of The Lawyer's Edge, where she and her coaching team work with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. Prior to practicing law in large New York law firms, Elise earned a BA in psychology from the University of Pennsylvania and her JD from Columbia Law School, where she was a member and Senior Editor of the Columbia Law Review. In addition to providing consulting, training, and coaching for clients, Elise speaks frequently for women groups and legal organizations such as State Bar Associations, ABA Women Rainmakers, and the Leadership Council on Legal Diversity. She writes articles on the subject of business development for publications such as the New York Law Journal and Law360. She is also the host of The Lawyer’s Edge Podcast. In this episode… Building a successful business requires managing many key pieces, from handling finances to tackling sales and marketing, hiring and managing employees, and scaling the business. However, no one can be an expert in all of these areas — regardless of how smart they are. So what should growing entrepreneurs do? According to Elise Holtzman, this is where having a coach or mentor comes into play. Connecting and learning from a mentor who has gone through similar challenges is invaluable. It helps business owners network with like-minded people, grow both personally and professionally, and learn how to take on uncomfortable situations. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Elise Holtzman, the Founder of The Lawyer's Edge, to talk about the importance of coaching and working with a mentor. Elise shares her journey to entrepreneurship, her secret to success, and the value of networking with like-minded people. Stay tuned.
Pay it Forward
Apr 14 2022
Pay it Forward
Stephanie Camarillo is the President of Entrepreneurs' Organization (EO), Idaho. She sits on a global subcommittee for membership and serves on the Leadership Council for the National Federation of Independent Businesses. Stephanie started her career working in international business and academia. She had an “aha moment” one day and realized she was building programs in large organizations and could probably do the same on her own as an entrepreneur. With a dream of financial and time freedom in her mind and heart, she and her husband bought a residential cleaning business 15 years ago. Since then, it's been an unexpected journey. She has learned that success often requires overcoming personal blocks. In order to be a better leader, she had to face and recover from decades of abuse as a child. On the other side, Stephanie now knows that the secret is learning to live in a place of responsibility and in the present moment. Her 40 employees — most of them single moms with troubles much greater than hers — have shown her the way. She wants to share her journey with other entrepreneurs to help them see how their business can become a vehicle for personal and social change (and make money). She is currently writing a book called SHINE: How Empowered Employees Can Transform Your Workforce, and recently graduated from EO's Global Speakers Academy (GSA). Stephanie and her family love to travel, and she is working toward expanding her business to different countries. In this episode… Are you aware that empowering your employees is one of the best things you can do for your business? It can help motivate them, increase their productivity, and give them hope for the future.  This is what Stephanie Camarillo did in her residential cleaning business. She concentrated on empowering her employees to become better people, giving them a sense of purpose, and guiding them to work independently. She hired brilliant employees, and over the years, worked on honing their leadership skills. This has enabled her to step away from the business’ daily operations and focus on other aspects of her life. Stephanie Camarillo, the President of Entrepreneurs' Organization, Idaho, joins Andrea Heuston in this episode of the Lead Like A Woman Show to talk about her business and her inspiration to empower employees. Stephanie also talks about servant leadership, her strategies for working herself out of her business, and the importance of paying it forward. Stay tuned.
Prepare to Power Through
Apr 7 2022
Prepare to Power Through
Alexis Krisay and Melissa DiGianfilippo are the Co-founders of Serendipit Consulting, a full-service creative and PR agency. Alexis has an extensive background in online and offline strategic marketing operations and has developed her innate talent and flex for all things marketing. After more than 15 years in a fast-paced, ever-changing industry, Alexis has adopted a deep understanding of what makes people, brands, and organizations tick. She is the President of Marketing at Serendipit Consulting, known for her out-of-the-box thinking and contribution to fresh ideas. She has helped dozens of clients across a wide range of industries, effectively identifying market opportunities and pairing them with strategic and impactful results-driven marketing.  Melissa DiGianfilippo is the President of Public Relations at Serendipit Consulting, where she leads all of the agency clients' PR and communications efforts. She leads a highly skilled team to help clients achieve their goals. Under Melissa’s direction, Serendipit's clients have achieved millions of dollars in positive press coverage across international, national, and local media outlets, including CNN, Nancy Grace, Entrepreneur magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post, along with broadcast and print outlets in all US markets. In this episode… For many women, starting and building a business in a male-dominated industry can be very challenging. They may face intimidation and be treated in an unacceptable manner. So what can women do to be on a level playing field with men? Having started a consulting agency at a young age, Alexis Krisay and Melissa DiGianfilippo found themselves in such situations. But through confidence and belief in themselves, they pushed through those challenges. They kept going, stayed true to their mission, and went for their dreams. Now, they’re here to share their strategies and empower women across the globe.  Alexis Krisay and Melissa DiGianfilippo, the Co-founders of Serendipit Consulting, join Andrea Heuston in this episode of the Lead Like A Woman Show to talk about their entrepreneurial journey in a male-dominated industry. They also talk about their ideal clients, why they started a business during a recession, and their advice to women looking to work in an industry traditionally led by men. Stay tuned.