S3.E139 - An extremely COMPELLING conversation about the power of neuromarketing, human behavior and travel with Marcello Pasqualucci, head of experimentation at Sky Group

Clarity with Teekay

Aug 31 2022 • 43 mins

Marcello Pasqualucci is the head of experimentation at Sky, Europe's leading entertainment and media company. In the past, Marcello's been part of other major international groups such as YUM! Brands (KFC, Pizza Hut, Taco Bell etc) and HSBC (banking).

Marcello's job is to increase the company's understanding of experimentation and user behavior, learn more about consumers' habits, what they like, what they do, why and how.

Marcello's a neuromarketing expert and junkie as well as a very well-traveled person. Like me, he spent many years living abroad, namely in places like South Africa, Scotland and England.

Marcello is hands down one of the most fascinating guests I've ever had on this show. This conversation will undoubtably leave you dumbfounded and wanting for me.

Tune in guys, the full ep is finally here !

Connect with Marcello using this link, he's a super nice guy : https://www.linkedin.com/in/marcello/

ENJOY !

>>www.moreteekay.com<<

--- Send in a voice message: https://anchor.fm/claritywithteekay/message

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