In today’s episode GutCheck CEO Rob Wengel sits down to chat with Ellen Bradley, the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade association for the North American recreational boating industry.
Listen in while Rob and Ellen discuss how she found her way from a degree in journalism to manning the helm in the boating industry and how she tackles selling a lifestyle versus a product.
Ellen Bradley is the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade association for the North American recreational boating industry. A creative strategist and brand storyteller, on behalf of NMMA’s 1,300 member companies, Bradley leads the Discover Boating brand, oversees marketing and communications for its 12 boat shows across the United States, and helps share the recreational boating industry’s voice as it engages with its many audiences – from boaters to investors to policy makers. She recently led the re-brand of Discover Boating and creation of its new campaign, “See You Out Here”, working with current boaters to invite the next generation to experience the joy of life in, on and under the water.
Bradley volunteers her time across the outdoor community and sits on the boards of directors for the Recreational Boating and Fishing Foundation and the Water Sports Industry Association. She is the Communications Chair for the Center for Sportfishing Policy and a member of the Corporate Leadership Council for the non-profit College to Congress. Bradley holds a Bachelor of Journalism from the University of Missouri-Columbia. She lives in Chicago with her husband and two small children and can be found boating on and running along Lake Michigan.
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Check out Ellen's song choice, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share