A Story Behind Every Number with Nick Graham and Brigette Wolf

Gutsiest Brands

Jun 29 2022 • 1 hr 10 mins


In today’s episode we learn what it really means to be a strong leader, what the “Empathy Illusion” is, and we discuss fantastic marketing campaigns such as the groundbreaking and memorable Oreo campaign and the innovative and clever way Cadbury India leveraged AI to help hundreds of local businesses.

Nick’s Bio:

Nick is the Global Head of Insights & Analytics for Mondelēz International, Inc. (makers of brands such as Oreo, Cadbury Dairy Milk, LU, Milka, Toblerone, Sour Patch Kids and Trident) where his team uses a blend of data science and deep human insight to drive better business decisions. He has over 20 years’ experience in insights & analytics and prior to joining Mondelēz in 2021 spent almost a decade with PepsiCo in both global and local market leadership roles

Brigette’s Bio:

Brigette Wolf serves as Vice President, Global Head of SnackFutures, Mondelēz International’s innovation and venture hub which launched in 2018 as part of the global snack leader’s growth agenda.

SnackFutures focuses on building and growing well-being and premium brands through a model of Invent and Venture. In her role, Brigette is responsible for fueling the company’s innovation pipeline by creating and launching SnackFutures brands as well as identifying and solidifying strategic investment opportunities. Brigette also oversees the new start-up engagement program CoLab, which launched in 2021 to discover and collaborate with emerging entrepreneurs.

Brigette has been with Mondelēz International for 7 years, and in that time served as the senior director of Global Platform Innovation for the Gum & Candy and Biscuits categories as well as the senior brand manager for Global belVita innovation. Prior to this Brigette was with Kraft Foods for almost 10 years having served as the Global Innovation Manager for Oreo and the Brand Manager of several of the pizza and meal brands.

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.

Check out Nick and Brigette’s recommended songs, and songs picked by our previous guests, visit the Spotify – Gutsiest Brands Podcast Playlist.