On today’s episode, GutCheck CRO Jess Gaedeke speaks with and Todd Smith, Chief Marketing Officer at Traeger Grills. Jess and Todd discuss Traeger’s fascinating campaigns that put consumers in the driver seat, how inclusivity plays a role in marketing, and why Todd feels like he can relate to Forrest Gump.
Todd Smith is the Chief Marketing Officer at Traeger Grills and former Chief Marketing Officer at EXOS and Group Brand Director, vitaminwater/glaceau at The Coca-Cola Company. Traeger Grills has been revolutionizing BBQ grilling and outdoor cooking for over 30 years with one simple, all-encompassing cooking solution. Todd is a results oriented and experienced brand marketer with expertise in brand strategy/positioning, CPG, youth/lifestyle marketing, product & packaging innovation, design, advertising & communications, interactive/social media, field marketing, and sports & entertainment marketing.
To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.
Check out Todd’s recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share!