Rob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation Strategist at Colgate-Palmolive, the founder of Hello Products and likely the friendliest guy you’ll ever meet.

In this inaugural episode, Craig and Rob take a spirited and fast-paced look at the importance of being human-centric in designing and marketing everyday products.

From how Method soap was launched through to the reason why his favorite book is an anthology of design patents, Craig reveals why every touch point between a brand and its audience matters, why being rooted in empathy is so important, and why you should reject those who tell you can’t do something.

Craig's Bio

Craig is obsessed with design, transformational brands, and elevating the everyday things around us. He was an early investor and board member in method, the co-founder and creative lead at eos Products, the CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon’s Advisory Board because he digs names and was named to Advertising Age’s Creativity 50 as one of the Most Influential and Innovative Creative Thinkers and Doers. Craig’s a lover, not a fighter, and started Hello Brands because he was tired of hearing about a war in his mouth.

So, let’s dig in and see what makes Craig Dubitsky tick, why he’s so darn successful, and why GutCheck thinks he and the brands he leads are gutsy.

To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.

Check out Craig’s recommended song by visiting the Spotify – Gutsiest Brands Podcast Playlist . Don’t forget to like and share it! We’ll regularly be adding our guest’s recommended songs.