Amazon's Secret Programs - Ankur Garg - Amazon Legends - Episode #270

Amazon Legends Podcast

Sep 21 2023 • 1 hr 5 mins

Discover the secrets of Amazon's hidden programs with our guest, Ankur K Garg (AKG). With over a decade of experience in brand building and innovative startups, AKG shares his insights into these clandestine initiatives. As a seasoned corporate strategist and marketing expert, he sheds light on how these programs can drive remarkable growth in brand recognition, marketing presence, and customer loyalty. Tune in to learn from AKG's exceptional track record in enhancing sales, leads, and profits through Amazon's secret programs. Explore the world of Creative Services Consulting, Social Media Marketing, and Brand Strategy with our esteemed guest and uncover the strategies that can transform your Amazon selling experience. Don't miss this opportunity to unlock the hidden potential of Amazon's secret programs!


  • Buy Box Importance: Maintaining the Buy Box is crucial for sellers as it significantly impacts sales. Amazon sometimes removes sellers from the Buy Box, even if they are the sole seller for a product, leading to a loss in sales.
  • Amazon Renewed: Sellers should be aware of programs like Amazon Renewed, which can affect their sales performance and Buy Box eligibility.
  • Amazon Litigation Team: Amazon has a specialized litigation team that can help sellers address issues beyond regular trademark infringement. It's a resource for more complex problems that affect sellers' revenue.
  • Trademark Infringement Reporting: Amazon has a mechanism for reporting trademark infringements, where unauthorized sellers can be taken down within three business days.
  • Utilize Amazon's Resources: Amazon has various departments and teams that can assist sellers, from the Brand Registry to specialized litigation teams. Sellers should utilize these resources to their advantage.
  • PPC Advertising: Consider using Amazon's PPC (Pay-Per-Click) advertising to promote your products and increase visibility, but monitor and adjust your campaigns regularly to maximize ROI.
  • Fulfillment Method: Choose between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) based on your business needs, but understand the associated costs and requirements.

Quote of the Show:

There are many programs at Amazon to help you succeed. But you have to ask the right questions. Amazon reps won't offer until you inquire. It's like car sales—ask for what you want, and they'll help. There are specific programs for different ethnic business owners too, designed to make you thrive.

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