In this exciting podcast episode, we're diving into the world of eCommerce with Michael, a true expert in the field. From building a 7-figure business on Amazon during his teenage years to co-founding Engaging and becoming the CEO of SellCord, Michael's journey is nothing short of inspiring.Join us as we explore the roadmap to launching your Amazon brand on Walmart, gaining insights from Michael's wealth of experience. Whether you're an established Amazon seller or just starting out, this episode is packed with valuable information to help you thrive on Walmart's online marketplace.Don't miss this insightful conversation with Michael, where you'll get the inside scoop on launching your Amazon brand on Walmart. It's your roadmap to eCommerce success! Like, subscribe, and hit that notification bell to stay updated on Part II, where we'll delve even deeper into this exciting journey. Takeaways: Rich Media: Walmart offers a program called "Rich Media," which is equivalent to Amazon's A+ content. Sellers can use this program to enhance their product listings. Rich Media Hosting: Sellers need to use a content provider to host Rich Media content on Walmart, as Walmart does not allow direct hosting. Videos: Walmart allows sellers to upload their own videos, and there are multiple places within the listing where videos can be inserted. Variation SKU Costs: When using Rich Media, sellers generally pay per parent SKU and not for variations of that SKU. Market Expansion: Launching your brand on Walmart can be a valuable strategy for expanding your market beyond Amazon. Walmart's Approval: Being "Walmart approved" as a seller opens up opportunities for selling in physical Walmart stores, which can significantly boost your brand's visibility. Diversifying Product Assortment: Transitioning from Amazon to Walmart may require a broader product assortment, as Walmart's revenue potential for individual products may not be as high as Amazon's.Quote of the Show: The main thing you're going to want to follow with Walmart is to treat it with its own approach and its own guidelines and its own respect. So you could really be successful on the platform because there's so much opportunity. Links :Email me at michael@sellcord.com Sellcord.comhttps://www.linkedin.com/in/michael-lebhar/Offer: visit www.sellcord.co/legends and mention Amazon Legends to get a Free Comprehensive Audit + $500 Statement Credit off your onboarding.Want To Level Up Your Business? Register With Our SponsorsSellCord - your ultimate growth partner for conquering Walmart.com!  As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management.Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord.Sign up now!

Join us in this enlightening podcast episode as we unravel the secrets to skyrocketing your revenues through data-driven strategies. Our special guest, Mike Begg, an eCommerce and digital marketing expert, shares his wealth of knowledge on leveraging numbers for business growth. Explore how Mike and his team at AMZ Advisers have generated over half a billion dollars in sales for their clients by harnessing the power of data. From Amazon success stories to efficient business practices, you'll discover actionable insights to elevate your eCommerce game. Don't miss this opportunity to gain a competitive edge in the ever-evolving world of online commerce. Tune in now and unlock the methodology for achieving unprecedented revenue growth through the strategic use of numbers! Takeaways:Data and Metrics Understanding: Amazon sellers must grasp critical business data and metrics, including customer acquisition costs, lifetime value, and KPIs. Data-Driven Decision Making: Making decisions based on data and metrics is essential. Sellers should use data to optimize their marketing efforts, product listings, and overall strategy. Customer Acquisition Costs: Knowing how much it costs to acquire a customer is vital. Sellers should aim to lower these costs while maintaining or increasing customer acquisition. Funnel Optimization: Optimizing the sales funnel is important. Sellers should focus on improving each stage of the customer journey, from awareness to purchase. Return on Investment (ROI): Calculating ROI for marketing campaigns and other investments helps sellers determine which strategies are the most profitable.Quote of the Show:  For Amazon, especially in consumables, it's crucial to build your Amazon funnel, know your customer acquisition costs, and assess customer lifetime value. These metrics define your profitability and growth potential Links :Personal Links:Instagram: https://www.instagram.com/m1ke_begg/ Linkedin: https://www.linkedin.com/in/mbegg/Twitter: https://twitter.com/mike_begg Business Links:Website: https://amzadvisers.com, https://goavance.com Facebook: https://facebook.com/amzadvisers Instagram: https://www.instagram.com/amzadvisers/ Linkedin: https://www.linkedin.com/company/10895001 YouTube: https://www.youtube.com/c/amzadvisersSpecial Offer:  We can also create a 10% discount on the first 3 months of working with us for anyone that books a call https://calendly.com/mike-amzadvisers Want To Level Up Your Business? Register With Our SponsorsSellCord - your ultimate growth partner for conquering Walmart.com!  As a Walmart-approved partner agency, we specialize in launching and scaling brands on the marketplace as well as getting brands into Walmart stores. Over 400 brands and 100,000 products are under our expert management. Join the fastest-growing marketplace today and enjoy cost-effective solutions, from comprehensive full-service management to cutting-edge tools. Scale your brand seamlessly with SellCord. Sign up now!

Discover the secrets of Amazon's hidden programs with our guest, Ankur K Garg (AKG). With over a decade of experience in brand building and innovative startups, AKG shares his insights into these clandestine initiatives. As a seasoned corporate strategist and marketing expert, he sheds light on how these programs can drive remarkable growth in brand recognition, marketing presence, and customer loyalty. Tune in to learn from AKG's exceptional track record in enhancing sales, leads, and profits through Amazon's secret programs. Explore the world of Creative Services Consulting, Social Media Marketing, and Brand Strategy with our esteemed guest and uncover the strategies that can transform your Amazon selling experience. Don't miss this opportunity to unlock the hidden potential of Amazon's secret programs!Takeaways:Buy Box Importance: Maintaining the Buy Box is crucial for sellers as it significantly impacts sales. Amazon sometimes removes sellers from the Buy Box, even if they are the sole seller for a product, leading to a loss in sales.Amazon Renewed: Sellers should be aware of programs like Amazon Renewed, which can affect their sales performance and Buy Box eligibility.Amazon Litigation Team: Amazon has a specialized litigation team that can help sellers address issues beyond regular trademark infringement. It's a resource for more complex problems that affect sellers' revenue.Trademark Infringement Reporting: Amazon has a mechanism for reporting trademark infringements, where unauthorized sellers can be taken down within three business days. Utilize Amazon's Resources: Amazon has various departments and teams that can assist sellers, from the Brand Registry to specialized litigation teams. Sellers should utilize these resources to their advantage.PPC Advertising: Consider using Amazon's PPC (Pay-Per-Click) advertising to promote your products and increase visibility, but monitor and adjust your campaigns regularly to maximize ROI. Fulfillment Method: Choose between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) based on your business needs, but understand the associated costs and requirements.Quote of the Show:  There are many programs at Amazon to help you succeed. But you have to ask the right questions. Amazon reps won't offer until you inquire. It's like car sales—ask for what you want, and they'll help. There are specific programs for different ethnic business owners too, designed to make you thrive. Links :Contact Links:Personal Website ankurkgarg.comYoutube youtube.com/ankurkgargInstagram: instagram.com/ankurkgargFacebook: facebook.com/ankurkgargTwitter: twitter.com/ankurkgargLinkedIn: linkedin.com/in/ankurkgargSnapchat: snapchat.com/add/ankurkgargTikTok: tiktok.com/@ankurkgargMedium: medium.com/@ankurkgargBook an Ask Me Anything session with Ankur: https://www.buymeacoffee.com/ankurkgarg

Join us for an exclusive conversation with Yoni, a seasoned digital marketing and eCommerce expert with 15+ years of experience working with global brands like Mercedes-Benz, Mastercard, Sony, and eight-figure eCommerce giants. Yoni's remarkable journey includes growing an eCommerce venture from $2M to $5M within a year, leading to a successful sale in 2019. Since 2020, he's co-founded three thriving companies, including MultiplyMii, specializing in eCommerce recruitment for top Philippines-based talent; Escala, offering eCommerce process improvement and organizational strategy expertise; and South Col, a $50M eCommerce Growth Fund providing strategic resources and hands-on support to elevate eCommerce businesses to successful exits. Whether you're a seasoned eCommerce pro or just starting, Yoni's insights will inspire and equip you for eCommerce success. Subscribe now and don't miss this opportunity to learn from a true industry guru.Takeaways:Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops. Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively. Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.Investing in Building Value: Building value should be the primary focus to achieve eight-figure success. Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C). Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.Quote of the Show:The four critical guiding principles as to what we're driving towards are defined metrics for revenue and product growth, channel diversification, and operating margin.Links :MultiplyMii Website: https://multiplymii.com Escala Website: https://www.weareescala.com South Col: https://southcol.co/ Yoni’s LinkedIn: https://www.linkedin.com/in/yonkoz/ MultiplyMii LI: https://www.linkedin.com/company/multiplymii Escala LI: https://www.linkedin.com/company/weareescala South Col LI: https://www.linkedin.com/company/southcol Special Offer:Free Accountability Chart: https://www.weareescala.com/accountability-organizational-chartFree Salary Guide to PH: https://www.multiplymii.com/salary-guideFree 200+ JDs: https://www.multiplymii.com/job-descriptionFree JD Builder: https://www.multiplymii.com/build-job-description

Join us for an enlightening podcast episode featuring Brooke Shapiro, a marketing expert with 15+ years of experience in guiding startups, particularly in the kid/baby/parent-focused space. Discover the keys to successfully marketing to parents and boosting conversion rates on platforms like Amazon. Brooke emphasizes the importance of addressing parents' pain points, showcasing before-and-after results, and maximizing A+ content to convey your product's value effectively. Brooke is not just a marketing pro; she's also the founder of "Sprinkles Parents," a platform providing education, activities, and resources for families with kids under 5 years old. Learn how your brand can benefit from focus groups, testimonials, sampling, and sponsorships with Sprinkles Parents. In her free time, Brooke co-hosts the delightful "Let’s Spoon" podcast, where they explore all things ice cream. Beyond her professional work, her most important role is being a dedicated mom to Jace (2018) and Rayna (2020), who face challenges with Charcot Marie Tooth. Brooke's mission is to help brands connect with families, ensuring both brands and parents can thrive. Tune in for invaluable insights into effective parenting marketing and creating a brand that resonates with families. Don't miss this engaging episode – like, share, and subscribe now!  Takeaways:Highlight Before and After Transformation: Show before and after pictures, specifically illustrating the positive changes your product can make in parents' lives. Identify Pain Points: Understand the pain points parents experience, such as the high cost of childcare, diapers, and education. Tailor your marketing to address these specific concerns. Cost vs. Value: Parents are willing to pay more for products that they believe provide value, especially if it solves a problem they're facing, such as helping their child sleep better. Resale Value: Highlight the potential resale value of your products, especially for baby and kids' items, as parents may want to recoup some of their expenses later. Community Building: Building a sense of community among parents can be a valuable marketing strategy. Parents often seek advice and support from others in similar situations. Quality Over Cost: Emphasize the quality and long-term benefits of your product rather than simply competing on price. Quote of the Show:Parents' pain points are the key to successful marketing. Show how your product helps parents sleep, save time, and save money. If you can communicate this visually and in your copy, you'll set yourself up for more success. Links :Website: www.Brookeshapiro.com  LI: https://www.linkedin.com/in/brookeshapiro/ Email: Brooke@brookeshapiro.com  Offer:Would love for them to join my Marketing on the Fly program. Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Dive into the latest episode of the Amazon Legends Podcast featuring Alina Vlaic, a visionary Amazon entrepreneur who turned challenges into opportunities. From her beginnings as an EU marketplace seller to pioneering innovations in North America, Alina's journey is nothing short of remarkable. As an Amazon seller herself, Alina understands the highs and lows of the e-commerce landscape. Learn how she transformed setbacks into stepping stones, giving birth to AZ Rank—a company that offers tailored ranking and launching services for Amazon sellers.  Throughout the podcast, Alina shares her insider knowledge gained from thousands of product launches. Discover her strategic tips for success, including diversifying question sources, utilizing cost-effective videos for Q&A sections, and creating educational content that truly resonates.  Whether you're a seasoned Amazon seller or just starting, this podcast offers valuable insights. Learn how videos can enhance your product listings, captivate shoppers in the underutilized "videos about your product" section, and boost conversions through Q&A videos prominently displayed above reviews. Don't miss out on the SEO benefits of incorporating videos into your Amazon strategy. Alina reveals how videos can improve your product's visibility in Amazon's search results.Takeaways:Diversify Question Sources: It's recommended not to have the same friends post multiple questions. Diversifying sources can prevent potential issues. Utilize Free or Affordable Videos: Videos for the Q&A section don't have to be professionally made; they can be cost-effective and genuine. Educational Content: Use videos to educate potential customers about your product's features and benefits rather than simply promoting it. Avoid using excessive adjectives or making exaggerated claims. Explore Related Videos Section: Make use of the "videos about your product" section, which appears below the A+ content. It's an underutilized area where your videos can capture shopper attention. Leverage Q&A Videos for Conversions: Q&A videos are prominently displayed above the reviews on both mobile and desktop. These videos can significantly impact conversions as shoppers tend to watch videos. Demonstrations: Videos can be used to demonstrate how to use the product effectively, addressing common questions before they arise. SEO Benefits: Adding videos can also improve the visibility of your product on Amazon's search results.Quote of the Show:Brand owners can use videos to answer buyer questions in the Q&A section. This option, unique to sellers, offers both text and video responses. By adding videos for each question on your Amazon product display page, you can provide creative explanations and reasons for buyers to choose your product.Links :www.azrank.comwww.getfotolive.comwww.pressx.livealina@azrank.comhttps://www.linkedin.com/in/alina-vlaic-8b77876a/Instagram - @alinavlaic Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

In this Episode we're joined by Laura Meyer, the founder and CEO of Envision Horizons, an Amazon Solutions company. With insights from her time at Amazon Media Group and a track record of working with over 200 brands, Laura reveals expert strategies for sellers to outshine industry giants through effective advertising. From niche targeting to harnessing Amazon's advertising tools, she provides actionable advice for boosting brand visibility and sales. Laura's entrepreneurial journey and recognition on Forbes' Next 1,000 entrepreneurs list in 2021 add to her credibility. Tune in to discover invaluable insights and stay ahead in the competitive Amazon marketplace. Takeaways:  Storytelling: Develop a compelling brand story that highlights your uniqueness and connects emotionally with customers. A powerful brand narrative can differentiate your products from larger competitors and foster customer loyalty. Community Building: Create and engage with a community around your brand. Building a loyal fan base that supports and advocates for your products can help amplify your brand's message and counter the influence of larger competitors. Leverage Keywords: Identify relevant long-tail keywords that may be overlooked by larger competitors. Targeting these keywords can help you capture a niche audience that is specifically interested in your product. Customer Reviews: Encourage satisfied customers to leave positive reviews for your products. Authentic and positive reviews can contribute to your product's credibility and visibility. Amazon Advertising: Utilize Amazon Advertising tools such as Sponsored Products, Sponsored Brands, and Sponsored Display ads to target specific keywords, categories, and audiences. Allocate your budget strategically. Competitive Pricing: While you may not have the budget for extensive discounts, offer competitive prices for the value you provide. Emphasize the unique benefits of your products that set them apart from competitors. Differentiation: Highlight what makes your brand and products unique. Whether it's your brand's story, the quality of materials, or exceptional customer service, emphasize these differentiators in your marketing efforts.   Quote of the Show:Building brand off of Amazon is just as important as building a brand on Amazon. Identify one channel outlet to lean into, whether it's TikTok, Instagram, affiliate marketing, or PR. Getting placement in listicles or articles can drive sales, boost BSR, and enhance your organic ranking.Links :https://www.envisionhorizons.com/ https://www.linkedin.com/in/lauracatherinemeyer/ Offer: Request a Free Growth Plan Envision Horizons offers growth services for brands on Amazon. Request your free brand score today! See your true revenue potential and how you stack up next to competitors.Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Dive into the 265th episode of Amazon Legends, a captivating exploration of Amazon entrepreneurship featuring distinguished guests Andrew Hurley and Matt Helming. Andrew brings a seasoned career in eCommerce technology, from leadership and entrepreneurship to digital marketing, marketplaces, and product management. His insights encompass effective digital marketing, marketplace strategies, and conversion optimization. Complementing this is Matt, a former investment banker experienced in M&A for IP-based assets, Direct-to-Consumer Brands, eCommerce, and technology. Matt's expertise covers operational finesse, finance in eCommerce, and data interpretation. Together, they offer profound insights for novices entering the eCommerce landscape and veterans aiming to refine strategies. Their wisdom creates a tapestry of knowledge vital for success in the dynamic realm of online retail. Tune in for a masterclass in navigating the pathways of success in Amazon entrepreneurship. Takeaways:  Benefits of 3P Selling: Transitioning to 3P selling allows the seller to have greater control over their brand. It enables building a stronger brand value, which is essential for long-term success. Direct-to-Consumer Sales:3P selling empowers sellers to connect directly with their consumers. Direct-to-consumer sales provide insights into customer preferences and behavior, aiding in better product development and marketing strategies. Inventory Management:3P selling allows for better inventory management and optimization. Sellers can avoid overstock or stockouts by using data-driven insights. Fulfillment by Amazon (FBA):FBA provides efficient and reliable fulfillment services, enabling a better customer experience. Sellers can leverage FBA to focus on growth and marketing rather than handling logistics. ERP Integration: The transition might involve ERP integration to manage inventory and other processes efficiently. However, integration can be implemented strategically to avoid excessive costs. Incremental Approach: Transitioning doesn't have to be an all-or-nothing decision. Sellers can start with select SKUs and gradually expand their presence on Seller Central.     Quote of the Show: Transitioning from 1P to 3P is driven by the increasing need for control and growth in a competitive environment. Brands are pushed to adapt due to macroeconomic challenges and Amazon's demands. It's a shift towards achieving better results and seizing control of growth Links :Channeled – LinkedIn: https://www.linkedin.com/company/channeled-net/ Channeled – Website: https://www.channeled.net/ Andrew – LinkedIn: https://www.linkedin.com/in/ahurl/ Matt – LinkedIn: https://www.linkedin.com/in/mhelming/  Special Offer: Get a free account audit by visiting https://www.channeled.net/audit/ , and additionally get a $1500 bill credit in the first 3 months if you partner with Channeled.  You can learn and request a meeting by visiting: https://www.channeled.net/argometrix/  Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Unveil the secrets to skyrocketing your Amazon sales in the 264th episode of AmazonLegends, titled "The Right Way of Leveraging Video on Your Amazon Listings." Join Bill, a trailblazer in digital media with over two decades of experience, as he dives deep into the art of harnessing videos for maximum ecommerce impact. Explore the nuances of creating captivating product demos that resonate with your audience, and discover how to navigate the ever-evolving landscape of influencer marketing. With a focus on analytics, Bill sheds light on data-driven strategies to enhance your product visibility on Amazon. From decoding algorithm intricacies to optimizing keyword integration, this episode offers a comprehensive guide to staying ahead in the competitive ecommerce sphere. Ready to revolutionize your Amazon game? Tune in on YouTube and Facebook to gain a competitive edge! Takeaways:Video Production Quality: Prioritize production quality. Videos don't need to be Hollywood-level productions, but they should be well-shot, well-edited, and feature good lighting and sound. Storytelling: Create videos that tell a story. Whether it's your brand's story or the story of how your product has benefited customers, storytelling creates a memorable and emotional connection. Call to Action (CTA): Every video should have a clear and compelling call to action. Direct viewers on what steps they should take next, whether it's visiting your product page, subscribing, or making a purchase. Video SEO: Just like with product listings, use relevant keywords in your video titles, descriptions, and tags. This helps your videos appear in Amazon's search results and beyond. Video in Enhanced Brand Content (EBC): If you're a brand-registered seller, take advantage of Enhanced Brand Content (EBC) or A+ Content. These features allow you to include videos alongside your product images and descriptions, providing a comprehensive shopping experience. Cross-Selling and Upselling: In your videos, suggest related products that customers might be interested in. This cross-selling and upselling tactic can encourage customers to explore more of your product range. Testing and Iteration: Just like with other aspects of your Amazon strategy, be prepared to test different types of videos and iterate based on performance. Use A/B testing to determine which video content resonates best with your audience. Quote of the Show:Setting the table of your story in the hero area before people scroll down, before they start reading the detailed specs, before they dive into the reviews. The video itself is the ultimate opportunity to tell your complete story in a very human, detailed kind of way. Because you think about what people are going to do when they're going to scroll down and they're going to read the reviews – that's where they're looking to make an emotional connection. Links :Website: https://gen.video  Linked: https://www.linkedin.com/in/billhildebolt/ Influencer marketing podcast: https://www.youtube.com/playlist?list=PL71SI6OcydAP-jDiQj4rtd_aPDEv295ow Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Uncover the ultimate strategy for skyrocketing your sales on Amazon in the electrifying 263rd episode of Amazon Legends podcast, titled "Dissecting Your Listing Content For Increased Conversions." In this power-packed episode, we're joined by the Amazon maestro himself, Aaron Ceroy. With a track record of building dynamic teams of Amazon experts ranging from 5-6 specialists to massive squads of 20, Aaron is a true authority in Google, Amazon, Walmart, Facebook Ads, and even TikTok Ads. But that's not all – he's also a virtuoso in email marketing, funnel building, Google SEO, and blog writing. Having masterminded over 1000 product landing page optimizations and successfully launched a whopping 500 products, Aaron unveils his secret recipe for crafting listing content that drives jaw-dropping conversions. Don't miss this electrifying conversation, where he spills the beans on how to launch with an explosive momentum and ensure that success never fizzles out in the competitive world of e-commerce. Tune in now for game-changing insights that will revolutionize your Amazon selling journey!Takeaways: Results-Driven Mindset: Prioritize achieving tangible results that contribute to the growth and success of your Amazon store, focusing on profit generation. Remote Work Advantage: Consider the benefits of working remotely, as it provides flexibility and enables you to effectively manage and optimize your Amazon business from anywhere. Performance-Based Compensation: Explore compensation models that reward your efforts and outcomes, whether through higher margins, revenue sharing, or other profit-based structures. Continuous Learning and Improvement: Cultivate a mindset of continuous learning, adapting to new strategies and trends to enhance your Amazon store's performance. Client-Centric Approach: Establish strong relationships with clients by being trustworthy, delivering on your promises, and consistently providing value. Auditing and Optimization: Start engagements by performing comprehensive audits of clients' brands and leveraging your skills to optimize their performance. Focus on Profit: Demonstrate how your efforts contribute to the bottom line by showcasing how your strategies lead to increased profitability for your clients. Scaling Brands: Show how you can help clients scale their brands effectively, allowing them to achieve higher growth rates and potentially attracting investors or buyers.  Quote of the Show: Demographics define who the customer is - their age, marital status, and location. But the real money maker is psychographics, understanding why they buy. It's like being a detective, delving into their psyche to uncover their desires. This is where psychological and neurological programming come into play when crafting NLP-type copy. Links : Portfolio website: https://www.ajcamazon.info/ Email: ajcamazonbiz@gmail.com Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Join us on the latest episode of the Amazon Legends Podcast (#262) as we dive deep into the world of e-commerce success with our special guest, Eli! With a dynamic background in marketing and a passion for powerlifting, Eli is the e-commerce brand manager at Highlands Digital. With his expertise in driving sales and brand growth, particularly on Amazon, he'll unveil the secrets to unlocking profitability and success for your brand. Tune in to discover his data-driven strategies, KPI-focused approach, and insights on A/B testing that are sure to elevate your online business game. Whether you're a seasoned seller or just starting out, this episode promises to empower you with the tools you need to thrive in the competitive e-commerce landscape. Catch the full episode on YouTube and Facebook now!  #AmazonLegendsPodcast #EcommerceSuccess #DataDrivenStrategies #A/BTestingMastery Takeaways:Data-Driven Decision-Making: Emphasize the importance of using data and metrics to drive decisions, from product selection to marketing strategies, in order to maximize success.Isolate Variables: Test a single variable at a time (e.g., product image, title, description) to accurately identify which change leads to improved performance.Patience is Key: Allow tests to run for an adequate duration to account for fluctuations and variations that may occur over time.Statistical Significance: Ensure the sample size is large enough to yield statistically significant results, avoiding premature conclusions from limited data.Impact on Ranking: Improved conversion rates resulting from A/B testing can positively impact Amazon's organic ranking algorithm, potentially leading to higher visibility in search results.Customer-Centric Approach: A/B testing encourages a customer-centric approach, ensuring that listing changes cater to the preferences and needs of the target audience. Quote of the Show: In the initial 30-60 days, allow your listing to build sales and momentum, letting the algorithm learn about it. After this period, ongoing testing is crucial. However, Amazon requires a minimum search volume for experiments, necessitating some traction. Not all listings are eligible for experiments. Your listing needs a certain volume for Amazon to permit experiments. This is essential before initiating A/B tests.Links :Link to Linkedin: https://www.linkedin.com/in/elijah-erny/Link to Company Website: https://thinkhighlands.com/Link to Youtube: https://www.youtube.com/@EliErny/aboutWant To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

🎙️ Unveil the power of synergy between Amazon and Pinterest in our latest episode of the Amazon Legends Podcast! Join us as we sit down with Lauren Petrullo, the Founder and CMO of Mongoose Media, a Digital Marketing Agency renowned for building brands and driving conversions. With over a decade of digital marketing expertise, Lauren shares her unique insights on optimizing the Amazon-Pinterest partnership, along with her knack for social branding and conversion strategies. Whether you're a seasoned seller or just starting out, tune in for a dose of actionable wisdom that could redefine your e-commerce success. Don't miss out – listen now and elevate your Amazon game! 🚀🛍️Takeaways: Longevity of Pins: Pins on Pinterest have a longer lifespan compared to other social media platforms. This means that your content can continue to be discovered and engaged with over time, providing ongoing exposure for your products. High Intent Users: Users on Pinterest often have a high intent to purchase. They're actively seeking inspiration, ideas, and products, making it a valuable platform for reaching potential customers at various stages of the buying journey. Link to Amazon Listings: You can link directly to your Amazon product listings from Pinterest, driving traffic and potential sales to your products. Make sure the link leads to the correct product page to ensure a seamless user experience. Consistent Branding: Maintain consistent branding across your Pinterest profile and your Amazon store. This helps build brand recognition and trust among users who may encounter your products on multiple platforms. Strategic Seasonal Campaigns: Plan and execute seasonal and promotional campaigns on Pinterest to align with key shopping periods, holidays, and trends, driving more traffic and sales to your Amazon store. Data-Driven Insights: Monitor the performance of your Shoppable Pins through analytics provided by both Pinterest and Amazon. Use data to refine your strategies and make informed decisions to optimize your partnership efforts.  Quote of the Show:  Pinterest is going to be the most important social media platform for Amazon users because of the announced partnership where Amazon and Pinterest are going to, in theory, make it the most social commerce-friendly platform out there. Imagine if you can buy on Pinterest from your Amazon listing and all of that information gets carried into your accountLinks: https://mongoosemedia.us/https://asianbeautyessentials.com/https://www.linkedin.com/in/laurenpetrullo/https://www.youtube.com/@abe_spanishhttps://www.youtube.com/@asianbeautyessentialsEnter legends at checkout at AsianBeautyEssentials.com for 20% off any order! Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Join us for an insightful conversation with Sam Lee, a true trailblazer in the world of Amazon advertising. Sam's journey began with crafting a thriving consulting business centered around Amazon's Demand-Side Platform (DSP), after spearheading the DSP team at Thrasio. Now at the helm of DLVRD Media, Sam's mission is clear: drive profitable growth on Amazon through a strategic blend of Organic Brand Management, Pay-Per-Click (PPC) campaigns, and the powerful DSP.Tune in to this episode for a deep dive into Amazon DSP, actionable tips for mastering PPC, and a refreshing take on achieving equilibrium in the bustling world of e-commerce. Whether you're a seasoned Amazon seller or just dipping your toes into the digital marketplace, Sam Lee's wisdom will guide you toward making waves of success. Don't miss out on this enlightening conversation! Takeaways: Importance of DSP (Demand-Side Platform): DSPs are crucial tools for Amazon sellers to run targeted advertising campaigns that reach potential customers at various stages of their shopping journey. Targeting Strategies: DSP allows for precise targeting based on demographics, interests, behaviors, and shopping patterns, enhancing the effectiveness of ad campaigns. Amazon Attribution: Amazon Attribution helps track the impact of off-Amazon marketing efforts on sales, allowing sellers to allocate resources effectively and measure campaign success. Multi-Channel Strategy: Expanding advertising efforts beyond Amazon's platform to other websites and apps can drive brand awareness, customer engagement, and ultimately boost sales. Remarketing and Audience Segmentation: Retargeting ads to previous website visitors and segmenting audiences based on their behavior can improve ad relevancy and drive conversions. Video Ads and Creative Content: Video ads have higher engagement rates and can effectively communicate a product's value proposition, leading to increased sales and brand recognition. Attribution Models: Understanding different attribution models helps sellers accurately attribute conversions to their advertising efforts and allocate budgets accordingly. Testing and Iteration: Continuously testing different ad creatives, placements, and strategies is essential for optimizing campaigns and achieving better results over time.  Quote of the Show:  When it comes to using Amazon DSP and boosting sales as a growing brand, I typically don't recommend running DSP on products with fewer than 100 reviews or anywhere less than four stars. This is because with DSP, you're charged at a CPM basis, meaning you pay for every 1000 impressions, regardless of clicks. In the PPC world, reviews play a crucial role in click-through and conversion rates. If potential customers are dissuaded by low review counts and don't click on your product, you still get an impression without paying anything. Within the DSP, charges occur when people see your ad. So, to ensure success, you need to be well-prepared. Once you're properly set up, Amazon DSP can become an incredibly powerful lever for your brand's growth. Links:Website: https://www.dlvrdmedia.com/ Linkedin: https://www.linkedin.com/in/samleenkedin/Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

In this illuminating podcast episode, we are privileged to host the accomplished CEO of Symphonie, a former Amazon executive and seasoned e-commerce leader Elvis Dieguez. With a rich background as an ex-CTO of a $100M+ revenue e-commerce venture and contributions to CustomInk with over $300M in revenue, our guest brings over two decades of executive leadership and technological expertise to the forefront. Throughout twelve insightful segments, they share invaluable insights ranging from customer-centric strategies, effective branding, and diversified distribution channels to the crucial art of inventory management and data-driven decision-making. Their emphasis on adaptability, innovation, and learning from failures resonates deeply, culminating in a profound exploration of maximizing profitability at the SKU level across multiple sales channels. Join us as we uncover a wealth of wisdom and experience, offering a roadmap for e-commerce success through the eyes of a visionary leader who has left an indelible mark on the industry.Takeaways:Differentiate your product to stand out in the market and create a unique selling proposition that attracts customers and provides a competitive advantage.Develop a strong brand identity that resonates with your target audience. Consistent branding across channels helps establish credibility and fosters brand recognition.Expand beyond Amazon to multiple sales channels, diversifying risk and reaching a broader customer base. Selling through various platforms minimizes dependence on a single source of revenue.Efficiently manage inventory levels to avoid stockouts or overstock situations. Implement strategies like forecasting and demand planning to optimize inventory turnover.Leverage data analytics to make informed decisions. Monitor key performance indicators (KPIs) such as sales, conversion rates, and customer feedback to refine your strategies.Embrace challenges as opportunities to learn and innovate. Be willing to pivot your approach based on market trends, customer preferences, and changing competition.Quote of the Show:  Remember, even as a small company, big things start small. As you grow, you'll need to embrace more sophisticated ways of running your business. The complexities of optimizing profit margins at the SKU level increase with size, offering more levers and dials to manage. Navigating the intricate interactions between these dials demands strategic thinking to address scalability challenges effectively. Links:Website - symphonie: https://www.symphonie.ai/LinkedIn – Personal: https://www.linkedin.com/in/edieguez/Want To Level Up Your Business? Register With Our SponsorsGETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

In this insightful episode, we have the privilege of hosting Vlad Alexander, the Co-founder of Azon Vidz Media, a leading creative production agency based in Austin, Texas. With a rich background in the e-commerce landscape, Vlad shares his journey of immersion in the world of Amazon selling, having built his own store and brand back in 2016. Recognizing his true passion for creative production, he took a bold step in 2018 to co-found AzonVidz Media. Drawing on his experiences, Vlad delves into the challenges he overcame and the lessons he learned as an immigrant entrepreneur in the e-commerce space. He underscores the importance of resourcefulness, adaptability, and a customer-centric approach for Amazon sellers. Throughout the conversation, he emphasizes the power of persistence, networking, and leveraging a multifaceted skill set to thrive in the ever-evolving Amazon marketplace. Tune in to gain valuable insights from Vlad's journey and discover how to navigate the dynamic world of Amazon selling while harnessing the potential of impactful videos.Takeaways:Building a business on Amazon involves catering to customer needs and preferences. Just like immigrants adapt to their new environment, Amazon sellers should be responsive to customer feedback and demands.Immigrants often leverage various skills to create opportunities. Similarly, successful Amazon sellers need a combination of artistic, business, and problem-solving skills to navigate the e-commerce world effectively.Following one's passions can drive success, even during tough times. Amazon sellers should have a genuine passion for their products and be resilient in the face of challenges.Immigrants rely on building networks and support systems. Amazon sellers can benefit from networking within the Amazon seller community, sharing insights, and collaborating with others.Amazon sellers may experience setbacks. Learning from failures and using them as stepping stones for growth is crucial for long-term success.Quote of the Show: The time spent in preparation or pre-production is what drives the success of the video. So the more thorough preparation you have, the better outcome you will have as well.Links:Personal – LinkedIn: https://www.linkedin.com/in/vlad-alexander/AzonVidz – LinkedIn: https://azonvidzmedia.com/AzonVidz – YouTube https://www.youtube.com/channel/UC2ZtMnqTHeD3cKnH1zsKBBQAzonVidz –Facebook: https://www.facebook.com/AzonVidzMedia/AzonVidz – Instagram: https://www.instagram.com/azon_vidz/Want To Level Up Your Business? Register With Our SponsorsGETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Join us in this insightful episode as we sit down with Oscar D. Barbarin, Founder and CEO of ARMR, a groundbreaking platform that's transforming the way brands thrive on Amazon. With an extensive background as a former Senior Vendor Manager at Amazon.com, Oscar offers invaluable insider knowledge on navigating the world of e-commerce. Discover how to select the right products, optimize your listings, master Amazon's algorithms, and leverage PPC advertising effectively. Learn about the power of building a strong brand, managing inventory, and providing exceptional customer service. From his experience, Oscar shares tips to enhance your profitability and handle Amazon's refund process smartly. Tune in to gain expert insights and elevate your Amazon selling game!Takeaways:Amazon's Algorithms: Understanding how Amazon's algorithms work, such as A9, is crucial for improving product rankings and organic search visibility.Strategic Vision: Amazon success requires a clear vision and the courage to take calculated risks. Having a strong brand identity and differentiation can set you apart in the marketplace.Balancing Regulation and Growth: Finding the right balance between regulation and allowing division to prosper is crucial for sustained success. Regulatory compliance and innovation go hand in hand.Effective Refund Handling: Amazon's return and refund process can impact your bottom line. Implement tools that help you recover funds for valid refunds that were not properly reimbursed.Inventory Management: Efficiently manage your inventory to avoid stock outs and oversupply. Regularly review sales trends and adjust your stock levels accordingly.Auditing and Optimization: Conduct regular audits of your operational and pricing strategies. Micro-audits can offer insights into your business's performance and help you make informed decisions.Quote of the Show:Creating a unique-to-Amazon offer for consumable products is a game-changer for sellers dealing with distributors. By offering a product exclusively on Amazon, you can prevent distributors from selling directly to Amazon or other outlets. This ensures better control over your product's journey and maintains your brand's integrity.Links:Personal – LinkedIn: https://www.linkedin.com/in/oscarbarbarin/ARMR – Website: https://www.getarmr.com/ARMR – Contact us: https://www.getarmr.com/contact-usARMR – LinkedIn: https://www.linkedin.com/company/18408905/Want To Level Up Your Business? Register With Our SponsorsGETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Join us in this power-packed episode as we sit down with Tony Morales, the VP of Brand Growth at Luminize Marketing. Discover the secrets to turbocharging your eCommerce brand's success on Amazon with Tony's proven strategies! With a strong focus on Search Engine Optimization (SEO), Negotiation, Sales, and Business Development, Tony has helped numerous eCommerce brands achieve unprecedented revenue and profit growth.His wealth of expertise, backed by an MBA in Entrepreneurship Concentration, makes him the go-to marketing professional for driving exceptional results. Tune in now to gain valuable insights and actionable tips from Tony on how to skyrocket your Amazon sales and boost your brand's presence in the competitive eCommerce landscape.Takeaways:Focus on identifying a problem that customers face and create a product or service that solves that problem.It's okay to start small with your business and learn from the process. Don't wait for everything to be perfect.Surround yourself with like-minded entrepreneurs to share experiences, ideas, and best practices.Set clear financial goals, like becoming a millionaire, to motivate yourself and strive for success.Attend seminars, workshops, and networking events to gain insights and learn from successful entrepreneurs.Be proactive and take responsibility for your own success. Don't wait for handouts or external help.Quote of the Show:Most people struggle with, is driving additional traffic to your Amazon listing. How do you get people that aren't on Amazon to go there and look for your product? There are different ways to do that, such as google ads, affiliate marketing, influencer collaborations, organic or paid social media, youtube videos, and creating a blog post. Anything that moves in the direction of brand awareness and getting people to...Links:Personal - LinkedIn: https://www.linkedin.com/in/tonymorales459/Luminize Marketing – LinkedIn: https://www.linkedin.com/company/luminize-marketing/Luminize Marketing – Website: https://luminizemarketing.com/

Discover invaluable insights from Eytan Wiener, CEO of GETIDA, on the Amazon Legends podcast! Unleash the power of data-driven strategies and expert tips to optimize your Amazon FBA business. Learn how to secure maximum reimbursements and skyrocket your success on the world's largest e-commerce platform. Tune in now to gain a competitive edge and elevate your Amazon selling game! 🚀 #AmazonSellers #EcommerceTips #FBAOptimization #DataDrivenSuccessTakeaways:Embrace Necessity and Courage: Amazon sellers should be open to change, learn from failures, and adapt to new opportunities. Continuous Learning: The Amazon marketplace is constantly evolving, and sellers must stay curious and continuously learn. Staying updated with the latest trends, tools, and strategies in e-commerce is vital to remain competitive and relevant. Customer-Centric Approach: Positive reviews and customer satisfaction significantly impact Amazon listings' success and drive organic growth.Seek Professional Support: Partnering with professionals or third-party services can offer valuable expertise and assistance.Use Specialized Tools : By using such tools, you can identify discrepancies in your Amazon FBA journey and ensure that you don't lose money due to overlooked issues. Quote of the Show: If you reconcile every single piece unit, sent, shipped, sold, returned, unfulfilled, which we call full reconciliation in addition to the typical inbound obvious discrepancy, you'll find a full deeper analysis of other losses, which could be a lot for some. That's something that we also do a full analysis like an audit of the journey.Links:Personal – LinkedIn: https://www.linkedin.com/in/eytanwiener/GETIDA – Website: www.getida.comGETIDA– LinkedIn: https://www.linkedin.com/company/getida/Special Offer:GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!Want To Level Up Your Business? Register With Our SponsorsChanneledChanneled is a marketplace and eCommerce partner for growing DTC brands. Their senior team provides a more comprehensive approach to marketplace management including a channel P&L, proven strategies, and better execution. They use a data-driven approach for full-funnel Amazon ads including DSP.Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.Visit www.channeled.net/argometrix

Unlock the Secrets to Boost Your Amazon Sales! Join us for an insightful chat with Jon MacDonald, founder of The Good – a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox. Discover expert strategies used by industry giants to drive action on your website. Learn how to optimize your Amazon business and increase conversions with Jon’s valuable insights. Don’t miss this opportunity to skyrocket your success! Takeaways:Ensuring a positive customer experience is crucial for success on Amazon. Pay attention to product quality, packaging, and shipping speed to receive positive reviews and build a loyal customer base.Invest time and effort in creating compelling product listings. Use high-quality images, informative and keyword-rich product titles, and detailed descriptions to improve search visibility and attract potential buyers.Take advantage of Amazon's advertising platform to promote your products and increase visibility. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach potential customers and boost sales.Regularly track and analyze your sales data, customer feedback, and advertising performance. Use tools and analytics to identify trends, opportunities, and areas for improvement.Quote of the Show:We have an AI-generated heat map with 97% accuracy, based on thousands of eye-tracking studies. Understand what attracts people on your Amazon page and optimize your content.Links:LinkedIn – Jon MacDonald: https://www.linkedin.com/in/jonnymac/ LinkedIn – The Good: https://www.linkedin.com/company/the-good/ Website- The Good: https://thegood.com/ Website – User Input: http://www.userinput.io  Special Offer from the Guest:If you enjoyed the conversation with Jon MacDonald and want to put some of his recommendations into practice, visit userinput.io/legendsEnter the code LEGENDS during checkout to save 20% on any of their customer research or website optimization servicesWant To Level Up Your Business? Register With Our SponsorsGETIDAGETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!ChanneledChanneled is a marketplace and eCommerce partner for growing DTC brands. Their senior team provides a more comprehensive approach to marketplace management including a channel P&L, proven strategies, and better execution. They use a data-driven approach for full-funnel Amazon ads including DSP.Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.Visit www.channeled.net/argometrix

🎙️ Tune in to the latest episode featuring Daniela Bolzmann, the Founder of MindfulGoods.co! 🚀 As an Amazon Creative Services verified partner, Daniela's agency supports passionate brand builders to double and triple their sales on Amazon with launch-ready listings. 🌟 With 10+ years of marketing expertise, her remote team of freelancing females spans across 5+ countries. 🌎 Learn from this nomadic Latina entrepreneur, living between Peru & Chicago with her pup "Piggy Smalls," and discover her fun line of tortilla chips & street art jigsaw puzzles! 🎉 Don't miss this insightful conversation filled with actionable tips for optimizing Amazon listings. 🔥Takeaways:Ensure that your listing images are of high resolution and quality. Clear and professional images instill trust in potential buyers and showcase your product effectively.Include multiple images that showcase your product from different angles. This helps customers get a comprehensive view of the product and reduces uncertainty.Incorporate infographics or lifestyle shots in your image gallery. These can help demonstrate product features, benefits, and usage in a visually appealing way.Use images to tell a story about your product and brand. Create a visual narrative that resonates with your target audience and conveys the value of your product.Emphasize your product's unique features and benefits in the images. Use callouts or text overlays to draw attention to USPs that set your product apart from competitors.Quote of the Show:If you have the budget and can create a lifestyle image that really shows someone using it, or if you're selling a supplement and you can show the supplement in someone's hand, and they're taking it, then those images actually help you rank higher on Amazon.Links:mindfulgoods.colaunchreadylistings.comWant To Level Up Your Business? Register With Our SponsorsGETIDAGETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!ChanneledChanneled is a marketplace and eCommerce partner for growing DTC brands. Their senior team provides a more comprehensive approach to marketplace management including a channel P&L, proven strategies, and better execution. They use a data-driven approach for full-funnel Amazon ads including DSP.Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.Visit www.channeled.net/argometrix