Summary

Over the last year, we've learned a lot by doing this podcast. Discussing topics covering creation production, through all stages of the process and with key stakeholders, we've started to develop a better understanding of the evolution of creative production and that's helped us make some educated guesses about where the future might take the industry. Recently Daniel had the opportunity to discuss some of the history and future of e-commerce content creation with CBU Photography program's senior class, and in this solo episode of the show, he goes a little deeper on the industry of yesterday, today, and tomorrow.

Key Takeaways

• Creative Production for the modern e-commerce company is just starting to mature.
  • We are just now getting to the point where we have 10+ year veterans of these specific processes in the industry.
  • Will we begin to see specific technical programs related to creative operations? Probably.
• Brands and Retailers have realized the strategic advantage that their production processes represent. We are shifting from cost center to having strategic value, even in some cases to profit driver.
• The future of e-commerce will be ushered in by the creative teams, the make up of the teams may look different, the titles may be different, but it will be todays photographers, stylists, digitechs, graphic designers and artists that usher in the next era.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com