Nov 21 2023
Operationalizing the North Star with Clayton Lewis
Clayton Lewis has over three decades of experience launching and scaling early-stage companies. His impressive track record includes leading two companies, Onvia and HouseValues, to public offerings and serving as a general partner at Maveron. He co-founded Arivale in 2014, and served as its CEO. He currently advises CEOs and is a member of the Board of Trustees for Harborview Medical Center. Clayton is recognized for his expertise guiding purpose-driven leaders toward creating audacious economic value while staying true to their purpose.
You’ll hear Lindsay and Clayton discuss:
Clayton’s focus shifted from passion-driven pursuits in his 20s, to prioritizing financial success imid career. Launching Arivale allowed him to reconnect with his passion for health and wellness, marking a transformative stage in his career.
Use joy as a filter to evaluate your daily activities and interactions. This shift allowed Clayton to find balance and fulfillment in both his personal and professional life.
Passion can be both an asset and a liability. While passion fueled Arivale's vision, it also led to challenges, such as losing perspective and overlooking critical business considerations.
Leaders need to balance passion with objectivity to maintain a holistic perspective, especially in assessing product-market fit and strategic direction.
Clayton outlines the practicality of a North Star in guiding day-to-day decisions. He emphasizes the importance of aligning the team with a shared vision, defining success at various intervals, fostering a learning culture, and integrating the North Star into the company's values.
Clayton shares how Arivale brought its North Star to life culturally. This includes storytelling sessions about impactful client experiences, recognizing team members living company values, and creating a culture of continuous learning and improvement.
As an advisor to CEOs, Clayton encourages setting audacious goals, fostering relationships, and maintaining a positive attitude. He emphasizes the role of a North Star in guiding business decisions and aligning teams toward a common purpose.
Clayton uses his North Star as a filter when selecting companies to work with or invest in. He listens for passion, clarity of purpose, and the willingness of entrepreneurs to articulate and refine their goals.
Various terms can be used to describe the guiding purpose, such as mission, vision, values, and brand strategy. Clayton remains flexible with the language, focusing on the essence of a clear and motivating direction.
Sustaining leadership energy involves setting audacious goals, building strong relationships, and maintaining a positive outlook.
Clayton Lewis on LinkedIn