Humans of Flippa

Flippa

Stories from entrepreneurs and founders about buying, scaling and selling online businesses.

Each week we join Flippa CEO, Blake Hutchison, as he interviews experts in their field within the landscape of online businesses and digital M&A.

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Episodes

The Journey of an SEO Trailblazer: Growth Strategies with Igal Stolpner
Jun 4 2024
The Journey of an SEO Trailblazer: Growth Strategies with Igal Stolpner
In this episode, Blake Hudson interviews Igal Stolpner, an SEO trailblazer and founder of Webify.io. They discuss Igal's journey in SEO, the strategies that led to the massive growth of Investing.com to 200 Million monthly visits. They also discuss the future of SEO and Igal shares three critical strategies for success: expanding to multiple languages, creating scalable content, and building mobile apps. They discuss the impact of the Search Generative Experience (SGE) and the September Google update impact on SEO. Igal emphasizes the importance of user satisfaction and the need for SEO to be more product-focused.Igals Key Takeaways:Expanding to multiple languages can be a successful growth strategy, as there are many opportunities in non-English markets.Creating scalable content through programmatic SEO is still important, but it's more difficult now due to search engine algorithm changes.Building mobile apps can be a growth engine for a business, as it can increase branded searches and improve SEO performance.The Search Generative Experience (SGE) and the September update have impacted SEO, and site owners need to adapt to these changes.User satisfaction is a key metric for SEO, and sites should focus on providing valuable and engaging content to keep users on their pages.SEO is evolving and becoming more product-focused, and SEO strategies need to align with overall product goals.Investors should consider the impact of recent updates on a website's organic traffic profile when evaluating potential investments.LinkedIn: https://www.linkedin.com/in/owen-walker-32ab20129/Webify: https://webify.io/Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
From Yelp to Becoming an Acquisition Entrepreneur with Devon Wright
May 3 2024
From Yelp to Becoming an Acquisition Entrepreneur with Devon Wright
Devon is an accomplished entrepreneur and early stage investor, who previously spearheaded Yelp Restaurant Marketplaces. He recently acquired an asset on Flippa and has big ambitions to turn it into something special. Hear about his wealth of business expertise as he chats with Flippa CEO Blake Hutchison.As a child, Devon was always building things, but after business school he went against his nature and took a job in a bank. Whether it was the environment or the landscape in 2009, banking wasn’t for him. So he left to start his own business, a marketing tech company which he built up for five years, after which the business was acquired by Yelp.He continued working for Yelp for a few years, and while he enjoyed it, he was starting to feel the entrepreneurial itch again.“I started to look around for a digital asset that would give me the opportunity to build something while still working… I started looking for a site to acquire and that’s when I found Flippa.”Having built and run companies in the past, Devon was more interested in how he could accelerate an existing business rather than starting from the ground up and putting in the 60+ hours a week that it takes to get a startup off the ground.“Flippa did an amazing job pulling in the Shopify data, pulling in the Google Analytics data, pulling in tones of traffic data, so it was easy for me to have confidence that this is a real business..”Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
Navigating Investment Strategies and Compounding Wisdom with Sam Marks
Apr 26 2024
Navigating Investment Strategies and Compounding Wisdom with Sam Marks
Navigating Investment Strategies and Compounding Wisdom with Sam MarksIn the ever-evolving landscape of investments, navigating through economic changes and market complexities requires not only strategy but also a deep understanding of principles like compounding interest. In a recent conversation with Sam Marks, host of the successful podcast "Invest Like a Boss," we delved into his investment journey and explored the importance of staying grounded in sound financial principles.An Introduction to Sam MarksSam Marks, founder of Europe's largest e-cigarette brand and a seasoned global investor, offers a wealth of experience in both entrepreneurship and investment. With a diverse portfolio spanning various asset classes and geographical regions, Sam's insights provide valuable guidance for investors at every level.Sam's journey into entrepreneurship and investment began long before the current trends towards remote work and digital nomadism. Embracing location independence as early as 2008, Sam's decision to take a sabbatical in 2021 reflects a deliberate choice to explore life beyond the confines of a traditional schedule.The Emotional Terrain of Business ExitsDiscussing his recent exit from a business after seven years, Sam reflects on the emotional and psychological impact of such transitions. Despite the challenges faced, including the upheaval of the coworking industry during the pandemic, Sam's exit marked a significant milestone in his journey, allowing him to embrace newfound freedom and mental clarity.Lessons Learned and Investment StrategiesAs a seasoned startup founder and investor, Sam emphasizes the importance of learning from past ventures. From bootstrap beginnings to navigating the complexities of diverse investment portfolios, Sam's journey underscores the value of resilience and adaptability in the face of uncertainty.Reflecting on his investment strategies, Sam discusses the delicate balance between risk and reward. While the allure of speculative investments may be tempting, Sam advocates for a more conservative approach grounded in stable, long-term assets.The Importance of Compounding InterestCentral to Sam's investment philosophy is the principle of compounding interest. With a deep understanding of its power, Sam highlights the significance of discipline and patience in achieving long-term financial growth. Despite the challenges posed by societal pressures and short-term gains, Sam's commitment to compounding interest remains unwavering.Building a Sustainable PortfolioLooking ahead, Sam emphasizes the importance of building a sustainable investment portfolio. By diversifying across traditional assets such as annuities, stock indexes, and real estate, investors can mitigate risk and generate steady income streams over time.The Importance of Planning for RetirementThe conversation begins with Sam emphasizing the significance of planning for retirement early in life. He suggests that individuals should prioritize saving a portion of their income each year, aiming for at least $5,000 annually. By adopting a disciplined approach to saving and investing, individuals can secure a comfortable retirement while still enjoying their lifestyle.Leveraging Traditional InvestmentsSam highlights the role of traditional investments, such as the stock market, in building long-term wealth. He emphasizes the historical success of investing in the stock market, citing an average annual return of 8% over time. Additionally, he discusses the benefits of tax-efficWatch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
Exiting a Sports Science Content Site with Owen Walker
Apr 23 2024
Exiting a Sports Science Content Site with Owen Walker
This episode of Humans of Flippa delves into the journey of Owen Walker, the founder and prior owner of Science for Sport, as he shares insights into his entrepreneurial experience and eventual exit facilitated by Flippa. Owen sheds light on Science for Sport, a sports science education platform he founded, driven by his passion for filling the void in online sports science resources he experienced during his studies. He recalls launching the website in April 2016, followed by the introduction of subscription-based products in December that year.The dialogue navigates through the evolution of Science for Sport, highlighting its credibility among leading sports professionals and the strategic shift towards a team-based content production model. Owen elaborates on the subscription model's success, emphasizing the significance of sticky, recurring revenue.As the conversation turns to the decision to sell Science for Sport, Owen reflects on listing the business as a win-win experiment, aiming to gather feedback for improvement or explore a favorable acquisition opportunity. He shares insights into the exit process, stressing transparency and proactive communication with potential buyers.Despite being asked to stay on post-acquisition, Owen hints at future endeavors, balancing his commitment to Science for Sport with potential new ventures or investments. The episode wraps up with mutual appreciation for Flippa's role in facilitating Owen's entrepreneurial journey.Connect on LinkedIn: https://www.linkedin.com/in/owen-walker-32ab20129/Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
From Police Officer to Digital Entrepreneur with Karen Boyer
Apr 19 2024
From Police Officer to Digital Entrepreneur with Karen Boyer
In this episode of Humans of Flippa, Blake meets Karen Boyer, a former police officer, who transitioned into entrepreneurship by founding OnlineMedCerts after buying a "Building a Website for Dummies" book.Despite lacking tech or medical expertise, her business flourished, earning more in its first month than her yearly police salary. Over 16 years, OnlineMedCerts grew into a successful venture, generating steady revenue with minimal effort. However, feeling bored and desiring more human interaction, Boyer decided to sell the business. Karen chose to partner with Flippa to sell her business for its global reach and easy process. Within hours of listing, she received numerous inquiries from potential buyers worldwide. Ultimately, a buyer emerged, and negotiations ensued, culminating in a successful sale. Reflecting on the experience, Boyer highlighted the personal connection with the buyer, who was attracted to the lifestyle her business afforded. Following the sale, Boyer celebrated but soon started another venture, emphasizing her enduring entrepreneurial spirit. She expressed gratitude for Flippa's role in facilitating the sale and credited the platform's user-friendly interface and supportive team. Overall, Boyer's journey from law enforcement to digital entrepreneurship exemplifies resilience, adaptability, and the transformative power of seizing opportunities.Episode links:Connect on LinkedIn: https://www.linkedin.com/in/karenmboyer/Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
Learning How to Invest on Flippa with Samir ElKamouny
Apr 16 2024
Learning How to Invest on Flippa with Samir ElKamouny
In this episode of Humans of Flippa, Blake sits down with Samir ElKamouny, CEO of Fetch and Funnel who specialize in performance-based marketing, to discuss his experience with the Flippa platform. Samir shared valuable insights into the world of business acquisition and growth strategies and highlighted Flippa’s appeal for aspiring entrepreneurs seeking ready-made business opportunities. Samir emphasized Flippa’s convenience in enabling swift entry into entrepreneurship and stressed the importance of adopting a conversion-first approach, targeting specific customer avatars to optimize marketing effectiveness.Samir shared insights into the art of acquiring businesses, emphasizing the need to align acquisitions with one's passions and skill sets. Strategic acquisitions should complement existing strengths and interests, unlocking synergies for accelerated growth.Strategic acquisitions offer potential synergies that can enhance revenue streams and bolster growth initiatives. Integrating acquired assets seamlessly into existing business frameworks maximizes their impact and ensures a cohesive operational strategy.Samir discussed emerging trends in the marketing landscape, highlighting the shift towards innovative approaches such as programmatic advertising and user-generated content. Staying adaptable and embracing creativity are crucial for navigating evolving market dynamics.Samir's insights offer valuable guidance for entrepreneurs and business owners alike, providing a roadmap for navigating the complexities of business acquisition and growth. By leveraging platforms like Flippa, adopting conversion-first marketing strategies, and embracing innovation, businesses can position themselves for sustained growth and success in a dynamic marketConnect on LinkedIn: https://www.linkedin.com/in/samir-elkamouny/Fetch and Funnel: https://www.fetchfunnel.com/Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn
Acquisition Advice: Dominic Wells' Strategic Approach to Online M&A
Apr 10 2024
Acquisition Advice: Dominic Wells' Strategic Approach to Online M&A
In this podcast episode, Dominic Wells, CEO of Onfolio, shares insights into his strategic approach to online business acquisitions. He emphasizes long-term ownership and growth through reinvesting profits into acquisitions. Evaluating businesses involves scrutinizing the digital marketing landscape and ensuring autonomy and resilience.Navigating risks involves assessing revenue stability and anticipating disruptions like algorithm updates. Diversification mitigates risks and enables agility in response to market dynamics.Adaptability is key in a rapidly changing landscape. Dominic stresses building resilience, embracing change, and continuous learning.Learning from past mistakes, Dominic highlights the importance of effective founder transitions and tailored optimization strategies.Identifying opportunities in undervalued sectors like agencies and Ecommerce, Dominic cautions against overvaluing SaaS businesses and emphasizes nuanced valuation.Looking ahead, Dominic plans to optimize the portfolio, raise capital, and explore opportunities in software and Ecommerce.In conclusion, Dominic underscores strategic foresight, adaptability, and commitment to long-term value creation as crucial for success in online M&A. Episode Links: Complexity Investing, a white paper published in 2014 by NZS Capital that looks at the process of analyzing and investing in companies that are adaptable, long-term focused, innovative, possess long-duration growth, and maximize non-zero-sum outcomes: https://www.nzscapital.com/news/complexity Onfolio is a publicly traded holding company that acquires profitable online businesses with a focus on growing those businesses, and extracting the extra cash flows generated: https://onfolio.com/ Dom Wells LinkedIn: https://www.linkedin.com/in/dominic-wells-onfolio/ Watch full episodes of Humans of Flippa here Get a free valuation for your businessFollow Flippa on LinkedIn