At the age of 21, Leifso was living in a domestic violence shelter when she founded Evio Beauty Group, an impact-led clean beauty brand on a mission to break stigmas with inclusive, good-for-you beauty products that connect us, not divide us.
From humble beginnings, Evio has carved a new sector for impact-led, clean beauty with its multi-award winning, derm tested skincare and makeup.
An alum of Sephora Accelerate and selected as one of Chatelaine Magazine's 2018 Women of the Year, Leifso is an advocate for domestic violence reform and economic justice. Evio's donated more than $510,000 worth of products and funding to 27+ shelters across North America that supports survivors of domestic violence. In 2019, Leifso spoke at Forbes Under 30’s first-ever Global Women Summit in Israel and was recognized as one of Canada’s Top 25 Women of Influence in 2020, 2021's Independent Retail Ambassador of the Year Award from the Retail Council of Canada and 2022 Innovation Awards CEO of the Year Award.
Leifso's pursuit to build Evio from $15 in a domestic violence shelter to the world's first impact-led, clean beauty giant has been optioned for a feature film set to go into production in 2024.
She's been featured in WWD, Toronto Life, Vogue, New York Times, Chatelaine, Flare, Yahoo Beauty just to name a few.
In this episode Brandi kicks off Season 2 of the Break Things Podcast in support of Domestic Violence Awareness month with a solo episode exploring the misconceptions of domestic violence and Intimate partner violence and why is a societal and systemic issue. She shares 4 important do's and don't when finding your voice to speak up against violence.
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Follow: @brandileifso & @eviobeauty