Mar 24 2022
Is pain point + money focused marketing ACTUALLY bad?
Highlighting clients’ pain points in your content marketing strategy has been a hot topic in the online space; should you use, should you not? In today’s episode, we’re going to talk about it. I’m very conscious about not shaming other people based on what they choose to do and what they choose not to do, I’m not going to use shaming as a marketing strategy and a lot of people do when they’re trying to preach not doing that. The same happens with the pain point marketing, people rave online that you shouldn’t use it for the sake of being ethical with your marketing, but the truth is, pain point marketing doesn’t have to be marketed in shame and it can still be used ethically; so inside the episode we talk more about how you can talk about your ideal clients’ problems that your offers solve, without making them feel like shit when consuming your content - get ready this conversation is a super juicy one! “At the end of the day, I just really choose abundance, I choose empowerment, I choose openness, I choose expansiveness and I choose desire and I no longer give energy to things that make my passions feel small, that make the way I run my business feel like not enough, that make me feel like how I help my clients is wong, things like that I don’t subscribe to that anymore and guess what me doing that is going to help me impact way more people, help so many more women make money, and help me hit my own goals as well just by not giving it energy.” - Jessica Sealey Here’s a closer look at the episode: What is pain point marketing and is it really THAT bad?How to move your ideal clients through their pain points in your marketing without leaving them thereHow to get your point across in your content without cutting others down in the processWhat to ask yourself when you’re consuming others content and it’s making you feel bad about how you run your own businessWhat I’m no longer giving my energy to, to truly experience more Connect with me: Instagram: Website: Free Workshop - Create Your Money Making Offer: High-Ticket High-Impact Sales + Leadership Program: