Meet Lisa Gilmore, Ceo and Principal Designer of Lisa Gilmore Design. In this episode of And in Heels, Lisa Gilmore, shares her passion for creating unique and inspiring spaces, her experiences overcoming challenges and failures, and her motivation to break free from limiting beliefs. When listening to Lisa’s episode, she discusses: Insights into the importance of building a strong support team in business, particularly in areas of weakness.The role of personal growth and major life events in shaping professional aspirations and business choices.Her commitment to pushing beyond societal norms and her encouragement for others, especially young girls, to embrace their individuality and dreams.In this candid conversation, Lisa generously shares her experiences, offering insights into the highs and lows of entrepreneurship. From the initial spark of ambition to the pivotal moments where she confronted adversity head-on, her story is a testament to her determination and relentless pursuit of excellence. But it's not just about the successes — Lisa also opens up about the challenges she faced along the way, revealing invaluable lessons learned about finance, resilience, and the importance of staying true to oneself. This episode is a deep dive into the essence of Lisa's brand — a celebration of uniqueness, authenticity, and the art of crafting spaces that resonate on a profound level. And amidst the hustle and bustle of the design world, Lisa gracefully navigates the delicate balance between her personal life and professional identity, showing us that it's possible to pursue our passions without compromising what truly matters. So, whether you're an aspiring entrepreneur, love design, or simply seeking a dose of inspiration, join us as we embark on this transformative journey with Lisa Gilmore. Don't miss out on this inspiring conversation — listen now!

Join Kel and Mo, Hosts of And In Heels In this special episode, hosts Kelly and Morgan take you on a trip down memory lane, sharing stories, laughter, and encouragement as they celebrate the first birthday of “And In Heels.”When listening to this episode, Kel and Mo celebrate by:  Telling the origin story of "And In Heels" Reflecting on the 5 most memorable episodes from previous seasonsPlaying a fun party game of "Get to Know Kel and Mo" Revealing their plans for “And In Heels” in 2024 Get ready to dive deep with hosts, Kelly and Morgan, as they discuss the origins and evolution of the “And In Heels” podcast dedicated to empowering women entrepreneurs. From early morning spark of inspiration to the fortunate alignment with a college project, this episode uncovers the serendipitous beginnings that set the stage for this incredible journey.With a fresh new logo and a myriad of achievements to toast to, they're thrilled to share their top five most memorable episodes, revealing poignant takeaways from each guest's remarkable journey.But that's not all! Discover how their partnership as co-hosts blossomed, blending their unique generational perspectives to enrich every conversation. And brace yourselves for a fun party game that puts their knowledge of each other to the ultimate test! This episode isn't just about looking back—it's also about looking forward to more great stuff from "And In Heels." Join them for inspiration, connection, and lots of fun!

Meet Angela Colville, Owner of Angela Colville Coaching. In this episode of And in Heels, Angela Colville, career clarity, and confidence coach, shares her inspiring tale, offering invaluable insights for fellow female entrepreneurs. When listening to Angela’s episode, she discusses: Understanding the significance of introspection and adaptability in fostering personal and professional development.Overcoming negative self-talk and cultivating self-compassion.Empowering women to confidently pursue their passions and navigate career transitions towards fulfillment.Angela's journey reminds us that life transitions often hold the key to clarity and purpose. From her experience in hospice care to battling health issues, she teaches us that moments of vulnerability can pave the way for transformative growth.Self-doubt can be a formidable foe for any entrepreneur, but Angela's story reminds us of the power of overcoming internal barriers and embracing positive 'what if' scenarios. By shifting our mindset, we unlock new opportunities and sustain motivation.Above all, Angela's narrative champions the pursuit of passion and purpose. Whether it's transitioning careers or embracing untapped talents, her journey exemplifies the courage to follow our dreams with unwavering faith.As we navigate our entrepreneurial paths, let's heed Angela's wisdom. Let's cultivate self-compassion, embrace introspection, and pursue our passions with vigor. Together, let's treasure the tapestry of our professional lives and empower each other to reach new heights of success. Tune into this episode to explore Angela Colville's captivating insights on personal growth, career changes, and the importance of self-compassion.

Meet Melissa Gilbo, CEO & Co-founder of Women’s Business League  In this episode of And in Heels, hosts Kelly and Morgan have a heartfelt conversation with Melissa Gilbo, a dynamic figure in the women entrepreneurs' network. When listening to Melissa’s episode, she discusses: Building relationships with intent is the cornerstone of effective networking.Trusting your gut feeling serves as a powerful tool for making life-altering decisions.Women's Business League standing as a beacon of inclusivity, providing support and growth opportunities.Melissa's journey is a testament to the strength of the human spirit. From battling childhood illnesses to confronting her son's health issues, she has faced life's adversities head-on with unwavering resolve. Her story is one of triumph over obstacles and the power of belief in oneself.Through it all, Melissa has emerged as a source of inspiration, advocating for the importance of intuition and taking control of one's destiny. She reminds us that we have the power within us to overcome any challenge that comes our way.At the Women's Business League, Melissa is part of a community of remarkable women who are redefining networking. Together, they foster authentic connections and meaningful interactions, empowering each other to grow personally and professionally. Melissa's narrative is a powerful reminder that resilience resides within each of us. It's a reminder that we are capable of overcoming life's trials and emerging stronger, wiser, and more empowered than ever before.Tune in to this episode and join Melissa as she reminds us that we have control over how we show up in the world and the importance of surrounding ourselves with uplifting communities.

Meet Lauren Windebank, Founder of Roma Black and Co-founder of TRIBE. In this episode of And in Heels, Kel and Mo introduce Lauren Windeb, a pioneer for women’s empowerment in the challenging terrains of technology and finance. As an entrepreneur, a visionary leader, and a devoted mother, Lauren shares her expertise on the importance of strengthening women's presence in male-dominated industries.When listening to Lauren’s episode, she discusses: The significance of self-belief and confidence in empowering women to advance in their careers.Approaches for companies to retain top female talent and foster a nurturing workplace environment.The value of personal investment in self-development as a catalyst for both professional and personal advancement.Throughout this episode, Lauren highlights the pivotal role of confidence in women's career journeys. She underscores the importance of mindset shifts and supportive environments for women to thrive professionally. But it doesn't stop there! Lauren emphasizes that confidence isn't just about individual success—it's about paving the way for others too. Seeing women in leadership positions can ignite inspiration and empowerment, creating a ripple effect of positive change. To bridge the confidence gap, Lauren advocates for creating platforms where women can network and share experiences. It's all about building each other up and exchanging strategies for success. Lauren's two-pronged approach calls for empowering women individually while also pushing for systemic changes in workplace culture. By embracing personal growth opportunities and seeking mentorship, women can unlock their full potential and soar in their careers.Tune in to this episode and join Lauren as she reminds us that stepping out of our comfort zones is where true growth, change, and empowerment begin.

Meet Catherine Ratcliffe, Founder of Lost Together Stays. In this episode of And In Heels, we welcome Catherine Ratcliffe, a seasoned entrepreneur, shares her journey fueled by the desire to create a tangible legacy for her children and make a positive difference in the world.When listening to Catherine’s episode, she discusses: Embracing change and leveraging personal experiences to cultivate impactful businesses.Harnessing data-driven insights to pioneer innovative business solutions across diverse sectors.Prioritizing advocacy and community-oriented goals to enhance the impact of businesses.Catherine's entrepreneurial journey began with a moment of introspection, prompted by the passing of her mother. This led her to create Lost Together Stays, not just a vacation rental business, but a platform for creating cherished family memories. But Catherine's impact doesn't stop there. With a passion for data and a keen eye for statistics, she seamlessly integrates analytical acumen into her ventures, proving that understanding data is the compass that guides entrepreneurs to success. What truly sets Catherine apart is her commitment to social advocacy. By leveraging her platform, she raises awareness about human trafficking, demonstrating that businesses can and should play an active role in addressing societal challenges. Join us for this episode reflecting on Catherine's journey, showcasing how female entrepreneurship evolves. Women like her aren't just breaking barriers—they're turning personal challenges into businesses that reflect their values and empower communities.

Meet Rhonda Hemphill, Founder of Be4EverWell Consulting. In this episode of And In Heels, hosts Kelly and Morgan welcome guest Rhonda Hemphill to discuss the significance of financial literacy and empowerment for women entrepreneurs.When listening to Rhonda’s episode, she discusses: Her personal experience with an unexpected loss and a subsequent financial surprise highlights the importance of understanding and preparing for life's uncertainties.Both high and low-income earners can struggle with financial management, and Hemphill's methods are adaptable to help any woman gain confidence in her financial decisions.Mentorship and coaching are pivotal to success, and resources like SCORE provide free guidance for those unable to afford a personal coach.In the fast-paced world of entrepreneurship, financial literacy reigns supreme, especially for women balancing multiple roles. Financial advisor Rhonda Hemphill shares her journey and the crucial role of financial empowerment for women. Rhonda's hands-on advice offers a roadmap for taking control of your finances, no matter where you start. From managing household budgets to overcoming financial hurdles, she emphasizes the importance of cultivating confidence and strategic insight.But Rhonda's mission goes beyond just crunching numbers – it's about empowering women to reshape their financial destinies. She knows firsthand the power of turning personal trials into purpose and advocates for preparing for the unexpected.Tune in to this episode and join Rhonda in embracing continuous learning and seeking out mentors and coaches. Because in the journey to success, no woman should go it alone.

Meet Gina Schaefer, CEO and Co-Founder, of A Few Cool Hardware Stores.In this episode of And In Heels, Gina Schaefer shares her inspiring journey as a woman entrepreneur in a traditionally male-dominated industry. When listening to Gina’s episode, she discusses: The importance of embracing community for achieving success in businessThe success of female entrepreneurs in industries traditionally dominated by menThe significant role of diversity in fostering learning and personal growth, emphasizing that it should never be underestimatedGina Schaefer's triumph in the hardware industry is a testament to her strong community-centered approach. Through this fusion, she ignited a spark that fueled her business's incredible success, all while breaking barriers for women in traditionally male-dominated industries.Furthermore, Gina Schaefer's role as a driving force behind the 'Women in Retail' group and her advocacy for female participation in the hardware industry cannot be understated. She not only dismantled stereotypes but also championed inclusion and empowerment, paving the way for countless others to follow in her footsteps.Her journey is a reminder that success in business can emerge from unexpected places and people. By cherishing the unique strengths of a community, challenging stereotypes, and embracing diverse mentors, she not only built a prosperous business but also created a path for others to succeed.Tune in to this episode to be inspired by Gina's incredible journey and her message of empowerment for all entrepreneurs.

Meet Rachael Somerman, Founder/ITDS, of The Barn UPT and Unlimited Pediatric Therapy.In this episode of And In Heels, Kelly and Morgan dive into an enriching conversation with Rachel Summerman, who has made significant strides as a female entrepreneur in the world of pediatric therapy.When listening to Rachael’s episode, she discusses:Her passion for working with infants and toddlers with delays and disabilities, and her desire to reach more children and familiesHow she built her businesses to provide high-quality therapy services and create an inclusive community play and education center.The importance of perseverance, taking the first step, and not waiting for everything to be perfectRachael's story begins in 2019 when she embarked on the incredible mission of founding Unlimited Pediatric Therapy. What started as a personal quest for quality therapeutic services evolved into a thriving company with a dedicated team of therapists. Together, they are committed to helping infants and toddlers facing developmental delays and disabilities. But Rachael's impact doesn't stop there! In 2020, she extended her passion and vision by establishing The Barn – a community play and education center that offers inclusive programs, specifically designed for kids, especially those with special needs.Throughout the episode, Rachael takes us on a heartfelt journey, sharing the challenges and triumphs faced during the unprecedented times of COVID-19. Discover the innovative approach she brings to pediatric therapy, prioritizing in-home services to provide that extra personal touch for each child. The conversation unfolds the liberating story behind Rachael's decision to start her own practice, despite the hurdles of entrepreneurship. She candidly discusses initial cash flow challenges and navigating the steep learning curve of business ownership. Get ready to be inspired and uplifted by the extraordinary journey of Rachael making a difference in the world of pediatric therapy.

Meet Dr. Stacey Robinson, the Founder/CEO of Robinson MD Concierge Functional Medicine In this episode of And In Heels, we're honored to feature the incredible Dr. Stacey Robinson, the visionary force behind Robinson MD, a true trailblazer in the world of healthcare.When listening to Dr. Stacey’s story, she touches upon: Crafting your dream business plan with purpose.The power of continuous growth in entrepreneurship.Trusting your instincts and gut feelings.As a medical detective, Dr. Stacey delves deep into uncovering the root causes of illness, prioritizing holistic well-being over quick fixes. Her approach goes beyond conventional medicine, and she's committed to empowering her patients on their journey to optimal health. With a background that spans serving in the Air Force and achieving excellence in high-level sports, Dr. Stacey brings a unique blend of discipline, resilience, and a deep understanding of the human body to her practice. Her experiences have shaped her into a healthcare professional who believes in a comprehensive, patient-centered approach to medicine.Despite facing setbacks and moments of doubt, Dr. Stacey remained resilient. An unexpected setback, the discovery of black mold in her office, turned into a pivotal moment. This experience reinforced her belief that setbacks often conceal opportunities, emphasizing the importance of trusting one's instincts and persevering through adversity.Dr. Stacey, a lifelong learner, stays at the cutting edge of medical knowledge, ensuring that her patients benefit from the latest advancements in healthcare. Her dedication to continuous education is a testament to her unwavering commitment to providing the best care possible. Ready to embark on a journey to true wellness? Look no further! Tune in and join Dr. Stacey on the path to optimal health and well-being.

Meet Traci Lamb, CEO/Founder of Caregiving Worldwide Global Streaming Network.  In this episode of And In Heels, Traci Lamb, the visionary CEO & Founder of Caregiving Worldwide, is about to grace our podcast with her awe-inspiring journey and the extraordinary success of her groundbreaking streaming network. When listening to Traci’s story, she talks about: Caregiving Worldwide, a global streaming network that offers support and education for caregivers and her new show, "Safe and Sound," a one-stop shop for caregivers, featuring vetted products and resources.Her background in legal and recruiting, as well as her personal experience as a caregiver, inspired her to start her company.The importance of finding a mentor or coach in entrepreneurship.With a background in legal recruiting and hospice care, Traci identified a gap in the healthcare sector where caregivers lacked a centralized resource for finding support products and services. This realization led her to found Caregiving Worldwide Global Streaming Network in 2019. Despite gaining recognition and awards, Traci faced a personal challenge when her parents fell ill, forcing her to pause her company for eleven months to care for them. This experience deepened her commitment to assisting others in similar caregiving situations.Expanding on her initial success, Traci launched a new show called Safe and Sound, set to premiere in November 2023. Hosted by healthcare professionals, the show aims to showcase healthcare products, providing demonstrations and opportunities for viewers to make direct purchases. Traci emphasizes the importance of preparedness for caregivers, urging them to seek education and support beforehand to manage the challenges effectively.In addition, Traci’s journey emphasizes surrounding oneself with supportive networks and mentors. Her advice to entrepreneurs centers on learning from mistakes, staying receptive to feedback, and leveraging coaching support. Her dedication to Caregiving Worldwide showcases her commitment to empowering caregivers and serves as an inspiration, highlighting determination and robust support as transformative forces in overcoming obstacles.

Meet Dr. Krista Burns, Dual Doctorate, Founder of American Posture Institute. In this episode of And In Heels, Dr. Krista Burns shared her incredible journey of specialization and the importance of finding your unique expert position. When listening to Dr. Burns' story, she talks about: Defining your unique expert position and going all in on one thing can open doors setting you apart from the competition.Leaning into discomfort and using it as a sign that there is a next level for you.Practicing good posture to improve focus and brain function.Dr. Krista Burns began her journey with a dream of becoming an Olympic athlete. She dedicated her life to training as a mogul skier, but her dreams were shattered when she suffered a spinal injury. This setback led her to a new mission: helping others overcome back pain so they would never have to miss out on their dreams. Driven by her own experience, she became a Doctor of Chiropractic and focused on postural correction.One of the key lessons Dr. Krista Burns learned on her journey was the power of specialization. She realized that by focusing on one specific area, she could become the best in her field and guarantee results for her patients. This shift from being a generalist to a specialist allowed her to stand out in a crowded marketplace and attract more clients. Many entrepreneurs fear that by specializing, they will lose potential clients who need other services. However, Dr. Krista Burns encourages entrepreneurs to embrace their unique expert position and not be afraid to let go of other offerings. By focusing on one thing and becoming the best at it, entrepreneurs can raise their value and differentiate themselves from the competition.Don't miss out on this episode that could reshape your entrepreneurial journey. Tune in for a masterclass in specialization and unlocking your full potential.

Meet Heidi Leist, Founder/CEO of Lemongrass Spa. In this episode of And In Heels, Heidi Leist shares her journey of starting Lemongrass Spa, driven by her desire for healthier skincare during pregnancy. The company's dedication to crafting natural, handcrafted products reflects their unwavering commitment to quality.When listening to Heidi’s story, she discusses:Her company, Lemongrass Spa, along with their products that offer all-natural skincare that are safe and effective.Self-care is essential for success, and taking time for oneself is crucial for maintaining balance and motivation.The importance of surrounding yourself with the people who will encourage creativity and help make that dream come into a realityThroughout the episode, she passionately emphasizes that self-care is not merely a luxury, but a crucial foundation for achieving success. It serves as the vital source of energy and sustenance needed to overcome the hurdles of entrepreneurship. Equally important is cultivating a supportive network, a group of individuals who wholeheartedly support your vision and provide invaluable encouragement every step of the way.Lemongrass Spa goes beyond offering exceptional products; it provides an opportunity for individuals to not only indulge in high-quality goods but also earn extra income. With a network of over 8,000 empowered sales consultants, Lemongrass Spa is more than just a business; it's a thriving community of entrepreneurs.In the realm of business, Heidi believes that visualization is a powerful tool. Envisioning the path to success, setting clear goals, and charting a course towards them are fundamental steps. Additionally, following one's passion is the driving force that propels dreams into reality.Get ready to 'glow' and 'shine' as we dive into this episode, packed with skincare wisdom and the incredible journey of Heidi Leist. Don't 'mask' your excitement - it's time to let your inner beauty 'radiate'!

Meet Janice Shokrian, Founder/CEO of Tausi Brands.  In this episode of And In Heels, Janice Shokrian shares the incredible journey behind Tausi Brands, a game-changing invention that's close to her heart.When listening to Janice’s story, she discusses:Her invention of Tausi Brands, a pillowcase that provides head and neck back support.The inspiration of creating this product.The challenges she faced in her career, which led her to pursue the invention.Her journey all started when she saw her father, a pillar of strength, struggling with discomfort in his care community. That image etched itself into her soul, igniting a spark of inspiration that led to the creation of Tausi. Tausi isn't just a product; it's a promise of finding solace and support in every moment. It's a pillowcase that transforms your pillow into a head and neck back support system, designed to make others lives more comfortable, wherever you are. This is about more than just physical comfort; it's about finding a sanctuary in the everyday hustle and bustle. The road here hasn't been easy. Janice faced challenges that tested her resilience, and at one point, she even experienced bullying in her previous position. But adversity only fueled her determination. It led her straight to her true calling: innovation and comfort. Every hurdle was a stepping stone, guiding her toward the purpose she was destined for. Now her daily motivation is seeing photos of her customers using Tausi and embracing comfort. Janice believes that everyone deserves to be comfortable and she is making that possible, one pillowcase at a time! Don't miss out on this inspiring episode - it's a journey of passion, resilience, and innovation that you won't want to skip! Tune in now and be ready to be inspired.

Meet Kelly Wagner, CEO/Owner/Founder of Forecast Sunny, a digital marketing firm and inbound agency, co-host of And In Heels and half of the Digital Duo. In this episode of And In Heels, roles are reversed as Kelly Wagner, co-host, passes the baton and has the honor to be interviewed by Morgan Molinaro, co-host, using this platform to share her story as a guest! When listening to Kelly’s story, she discusses: The events and disappointments in Kelly's life led her to discover her strength and resilience, ultimately leading her to start her own business.The importance of continuous learning and personal growth, dedicating time each day to learn something new and journaling.The purpose of dream boards for setting goals and visualizing one's dreams and aspirations.Kelly's journey is nothing short of inspiring. She started from scratch, building her own digital marketing agency, Forecast Sunny, and later co-hosting this amazing podcast. Her story is a testament to resilience and determination, proving that with unwavering passion, you can conquer any challenge. Throughout this episode, Kelly dives deep into the pivotal moments that shaped her path. She opens up about a challenging business partnership and a career setback, showing us how setbacks can be stepping stones to success. It's incredible to see how these experiences led her to where she is today. Above all, Kelly emphasizes the value of lifelong learning, setting ambitious goals, and never, ever giving up on your dreams. Her wisdom is a beacon of light for anyone striving to make their mark in the world of entrepreneurship. Don't miss this one! Tune in to hear Kelly's incredible journey and gain some powerful insights along the way.

Meet Kristina Madden, CEO/Owner/Founder of Madden Therapy Solutions & Madden Healthcare Solutions.In this episode of "And in Heels," we had the pleasure of speaking with Kristina Madden, a speech language pathologist and entrepreneur, who shares her journey of starting her own pediatric therapy practice. She discussed the power of believing in oneself and the importance of having a supportive team.When listening to Kristina’s story, she offers advice on: Hiring the right people for the growth and success of a business.Prioritizing tasks and focusing on the most important ones for better productivity and success.Learning how to read people and adapt to their needs if you want to be successful as an entrepreneur in the healthcare field.Kristina's journey from an eleven-year career in a demanding hospital system to successful entrepreneurship teaches us the power of resilience and determination. After experiencing burnout in the hospital system, she pursued her passion for personalized healthcare, working tirelessly beyond her regular job to build her own company. By seizing opportunities, networking, and embracing change, she transformed her vision into a thriving reality, reminding us all that with unwavering commitment, we can turn our dreams into inspiring success stories.Kristina's journey was no walk in the park. From her early battles with bullying and the dark thoughts that once consumed her as a child, to the shock of experiencing a stroke just one month into her entrepreneurial venture, she faced hurdles that could have broken anyone's spirit. Yet, remarkably, these challenges only fueled her determination. They transformed her into a warrior, resilient and unyielding, ready to take on anything that came her way. With each trial, she emerged stronger, wiser, and more committed to her path.Kristina Madden's story serves as a reminder that with passion, perseverance, and the support of a strong team, women entrepreneurs can overcome any challenge and achieve their dreams. By prioritizing people, investing in education, and staying organized, we can create businesses that make a positive impact on the world.

In this episode of And In Heels, we discuss how a fractional CMO can accomplish these things to their high-level of expertise and mastery of branding, analyzing, and other key aspects required for marketing and sales alignment. A fractional CMO is a part-time executive who provides high-level marketing expertise and strategic guidance to businesses. Businesses hire a fractional CMO when they’re in need of experienced marketing leadership and expertise on a flexible and cost-effective basis. As a result, businesses can expect faster results, improved marketing performance, and overall growth for a company.When listening to this episode, you’ll learn:What a fractional CMO is and which businesses can benefit from hiring oneKey responsibilities Fractional CMOs take on to align marketing and sales How a Fractional CMO can transform a company with the right tech stackFractional CMOs can help businesses overcome obstacles and reach the next level of success. If you’re experiencing marketing or sales challenges, listen to Episode 11 – Rapid Growth Strategies: Harnessing Fractional CMOs For Business – where we go over common reasons why businesses seek out the high-level expertise a fractional CMO can bring to a company. Fractional CMOs are pivotal for future marketing, facilitating alignment between marketing and sales amid the digital revolution. Their impact extends beyond individual businesses, influencing the broader marketing landscape, and their significance will grow as technology evolves.Let’s dive into today’s topic!

Meet Erica DiAngelo Allen, the managing partner at DiAngelo Law, a virtual trademark law firm. In this episode of "And in Heels," we had the pleasure of speaking with Erica DiAngelo Allen, a self-proclaimed legal nerd, creative entrepreneur, fashionista, and foodie. She shared her journey as an entrepreneur and the importance of being true to oneself. Listening to Erica share her personal journey, you’ll learn:The importance of surrounding yourself with the right peopleTrademark law is essential for small businesses to protect their intellectual property and avoid legal issues.Leveraging intellectual property can create additional revenue streams and partnerships for business growth.Erica's entrepreneurial journey began at a young age, fueled by her innate drive and creativity. Her childhood ventures, such as selling food and drinks to golfers outside her grandfather's house and starting a business bedazzling clothes and accessories, laid the foundation for her entrepreneurial spirit and set her on a path of self-discovery. Her journey as an entrepreneur and attorney was not without its challenges. As a teenager, she faced copyright infringement papers, sparking her interest in the legal field. This curiosity led her to pursue a law degree. However, after graduating and entering a toxic work environment, Erica's mental health suffered, prompting her to bravely leave her initial job within a year and swiftly launch her own venture, DiAngelo Law.This podcast episode serves as a testament to the power of embracing one's true self and navigating the unexpected twists and turns along the way with no defined linear path or a predetermined finish line. Instead, it is about being open to new opportunities, surrounding oneself with the right people, and protecting one's intellectual property. Erica's journey of wisdom and embrace the power of entrepreneurship. Let us be true to ourselves, seek out the right mentors and advisors, and protect our intellectual property. By doing so, we can pave the way for our own success and create a lasting impact in the business world.

In this episode of And In Heels, we talk about the impact a fractional CMO (short for Chief Marketing Officer) can have on a company's marketing initiatives and overall growth.Fractional CMOs are a role growing in popularity throughout the business world. You may have even heard of them – but what are they? What do they do? And do you need this role for your company? A fractional CMO is a part-time executive who provides high-level marketing expertise and strategic guidance to businesses. A business who hires a fractional CMO can expect faster results, improved marketing performance, and overall growth for a company.Ask yourself these questions:Do you have an aligned marketing and sales process?Are you experiencing any marketing and sales challenges?Is your company lacking marketing leadership or strategic marketing experience?Are you looking to scale or explore new markets?Are you seeking expert-level support on a project?If you answered ‘Yes’ then a fractional CMO can be a game-changer when it comes to leveling up your marketing and sales efforts quickly and cost-efficiently.Interested in learning more? In this episode you’ll learn:Which businesses/industries benefit most from a fractional CMOTypical services a fractional CMO providesBusiness benefits of hiring a fractional CMOAs the Founder and CEO of Forecast Sunny, Kelly offers fractional CMO services to businesses in need of marketing leadership. Listen to Kelly share how she helped a manufacturing company fill their pipeline by over $6M in the first year by creating a strategy across marketing and sales that increased brand awareness, consumer engagement, and ultimately sales.Wondering how a fractional CMO could benefit your business? Let’s dive into this topic!

Meet Traci Lamb, CEO and Founder of Caregiving Worldwide, the first and only network of shows for caregivers worldwide.In this episode of And In Heels, Traci Lamb, CEO and founder of Caregiving Worldwide, shares her journey, from becoming a caregiver to an internationally recognized CEO, by leveraging her passion for helping others to start her own successful business.Listening to Traci share her personal journey, you’ll learn:The importance of perseverance when confronted with life's challenges.The profound impact of a reliable support system in achieving one's goals.The revelation that potential business opportunities may lie within our own experiences, waiting to be unlocked through tailored solutions to our needs.Traci's journey began with a leap of faith, leaving her full-time job in the hospice industry to pursue her entrepreneurial aspirations and establish her own business. However, she faced immediate challenges as she lost vision in her right eye the day after resigning, rendering her unable to work. As her eyesight gradually returned, she found herself becoming the sole caregiver for both her ailing parents, navigating the complexities of the caregiver world on her own.This experience ignited a deep passion for caring for others, leading her to create Caregiving Worldwide, a comprehensive platform connecting caregivers with essential resources for their families, including products and services for moms, dads, and special needs children. Today, Traci's impactful work has garnered global recognition, and she continues to expand her influence through her TV show and network.This podcast episode has motivational tales that showcase unwavering perseverance, unyielding passion, and steadfast commitment to excellence that business owners often encounter. Discover firsthand accounts of personal challenges surmounted, while gaining invaluable insights into entrepreneurship.