Oct 12 2023
Expanding Your Niche: Lora Cover, CEO at coLeague
Today’s episode is going to be a bit different than usual. Lora Cover has gotten most of her clients organically through word of mouth, and is in the process of trying to figure out her ideal customer type as she scales her business.
Should they double down on the same types of organizations they’ve been serving until now? Or do they add additional services to their portfolio or branch out into new industries?
Since Lora is still working through these questions, we thought it would be a great opportunity to flip the script a bit, and work through them together in real time.
If you’re in a similar situation, I’m hoping that listening in on this conversation might trigger some ideas of your own, and help you home in on your ideal customer type.
Connect with Lora on LinkedIn at https://www.linkedin.com/in/lora-cover-0998464/.
Schedule a free 30-minute coaching call to troubleshoot your marketing approach and make sure that you’re focused on engaging the right types of prospects. Visit https://marcusschaller.com/questions.