The Red Thread Messaging Podcast

Marcus Schaller

Design a Clear, Compelling, and Obsessively Customer-Focused B2B Messaging Strategy Your company’s core messaging—the specific value props, selling points, hooks, and benefits you focus on in order to attract your ideal customers—is the single most important piece of the marketing puzzle. But cracking that messaging code isn’t easy. To create clear, compelling, and effective messaging, you need to align on the right “red thread,” a central guiding messaging framework. The Red Thread Messaging Podcast will show you how.