Aug 28 2023
How Podcasting Can Help You Grow Your Company
There are a lot of founders, CEOs, and marketers out there who’ve been thinking about starting their own podcast, but struggle to figure out the right first step and are overwhelmed by the idea of building it from scratch.
The biggest hurdle many of you might be facing is—will it even be worth it? Can creating our own podcast really help us connect with and attract more of our ideal customers?
To help show you what’s possible, I reached out to other founders, CEOs, and marketers who have taken the leap, and asked them to share how their podcasts are helping them grow their companies.
My hope is that by listening to their stories, you’ll not only be inspired to get started with your own podcast, but will have a broader understanding of the ways that podcasting can help you serve more of your ideal customers.
Check out my free webinar—Launch Your Podcast in 10 Days: Create Targeted Content That Attracts Your Ideal Customers. https://marcusschaller.com/webinar-091323/
The live webinar will be on Sept 13, 2023 at 2PM EST. But I’ll also be making the material from that webinar available on my website for those of you who couldn’t make the live event.
Thanks to everyone who contributed to this episode. I highly recommend checking out their podcasts as examples of what’s possible. Here are the links…
Amy Wald, Founder at Green Luxe: sustainablehospitalitypodcast.com
Brandon Eastman, Founder at Be Better Industries: https://www.youtube.com/c/BrandonEastman
Chase Clymer, Co-Founder at Electric Eye Agency: https://honestecommerce.co/
Dan (Danchez) Sanchez, Founder at Audience Growth School: https://danchez.com/podcasts/
Eric Rutherford, Host of Build That Podcast: https://www.buildthatpodcast.com/podcasts
Logan Lyles, Host of Agency Life: https://www.teamwork.com/agencylife/
Marisa Shadrick, Copywriter and Host of Resilient Faith Online: https://marisashadrick.com/podcast-show/
Mark Evans, Founder at Marketing Spark: https://www.marketingspark.co/podcast
Megha Joshi, CEO at Boardroom Zen: https://boardroomzen.com/podcast/
Scott D'Amico, President at Communispond: https://communicast.simplecast.com/
Tim Harris, Director, Product Marketing at Uniphore: https://www.uniphore.com/podcasts/
Sindy Warren, Founder at Blue Tree Coaching: https://bluetreecoaching.net/podcast/
Taylor Evans, Founder at Rust Belt Recruiting: https://rustbeltrecruiting.com/podcast/