Marketing Chairside

Jonathan Fashbaugh

The Marketing Chairside Podcast is a valuable resource for dental professionals looking to improve their marketing skills. It's hosted by Jonathan Fashbaugh, the president of Pro Impressions Marketing, and features guests who are experts in the field of marketing as well as dental professionals who share their experiences and insights related to marketing their dental practices. The podcast covers various topics related to digital marketing, including social media, email marketing, website design, search engine optimization (SEO), ChatGPT usage in marketing and more. read less

Get Better Results Implementing Dental CE and GPS for TMD (S2-E4)
May 3 2023
Get Better Results Implementing Dental CE and GPS for TMD (S2-E4)
Today's podcast will discuss how to get better results implementing what you learn at dental CE courses with Dr. Prabu Raman of the Raman Center for TMJ & Sleep in Kansas City, Missouri. If you would like to hear him speak in person and take one of his courses please visit the link below for more information and to register. Space is limited. Bring your whole team.Register Todayhttps://www.midwestheadaches.com/course-registration/G.P.S. For Treating Complex TMD CasesThe human body is amazingly inter-connected. A complex Temporo Mandibular Dysfunction case is characterized by multiple, seemingly unrelated, disabling, chronic symptoms with multiple contributory factors. Jaw mal-alignment is often the root cause of even debilitating, whole-body symptoms with many medical diagnoses and unsuccessful medical management.This next-level course will provide an algorithm for successfully treating such complex cases. It was developed from decades of clinical practice exclusively devoted to TMD / Cranio Cervical Mandibular Dysfunction. Just as Global Positioning Satellite navigation system guides one to their destination, this Goals – Process – Success algorithm is a framework for predictably treating Complex TMD / CCMD cases and reach Success.Learning ObjectivesUNDERSTAND the components of GPS algorithm for treating complex TMD casesDESCRIBE Raman CCMD protocol and rationale for its componentsPROVIDE Cranio Cervical Physical Therapy to optimize atlas – axis alignmentUNDERSTAND the nuances of recording PNM bite relationDates:July 14-15 2023Location:  Raman Center for TMJ & Sleep 8612 North Oak Trafficway Kansas City, Missouri 64155Register Todayhttps://www.midwestheadaches.com/course-registration/
LOCAL SEO Tricks Dentists Can Use (S2-E1)
Feb 27 2023
LOCAL SEO Tricks Dentists Can Use (S2-E1)
In today's podcast, we'll share tips and tricks dentists can use to  improve their Local SEO and Google Business Profile.Host: Jonathan FashbaughGuest: Director of Account Management, Jared Lowry. Episode transcript excerpt:...Jonathan Fashbaugh: At the top of our list is just, like I said, a foundational thing that still is an ever-evolving piece of criteria, and that's the dentist has his or her and offices Google business profile claimed. Jared, can you tell me what a Google business profile is?Jared Lowry: Yeah, so Google Business Profile, it used to be called Google My Business, but in the spirit of what you were just talking about, Google likes to change things on a regular basis. A Google business profile is the little profile of a business that will show up when you do Google search for a business or a category. Sometimes you'll see a little kind of business highlight there. That's called the Google Business Profile, and you have the ability to claim that, you have the ability to change the information on that if it's incorrect.Jonathan Fashbaugh:  Yep. Changing the information, not to skip past this key point here, because the first tip is claim your Google business profile for the doctor and for the practice, because Google says you should have a profile for the practice, and then a profile for the doctor. I believe one of the reasons they do that is because things change in the real world, too. Sometimes the doctor moves on to work at a different practice, but Google feels that reviews for that doctor should go on with the doctor, because the doctor is still the same person. The practice might change. You want to claim both of those. Then, this is the second point, complete that profile and keep it updated with new information. That is something that dentists struggle with a lot, because claiming the profile is critical because your name might even be incorrect, but your information will likely change over the years. There's all sorts of pieces of information that go in those profiles. Jared, can you give us some examples of some of the profile information that we've added to our profiles for our dentists?Watch video on YouTube: https://youtu.be/ssqieb1Nq_8To learn more visit www.proimpressionsgroup.com