Marketing Chairside

Jonathan Fashbaugh

The Marketing Chairside Podcast is a valuable resource for dental professionals looking to improve their marketing skills. It's hosted by Jonathan Fashbaugh, the president of Pro Impressions Marketing, and features guests who are experts in the field of marketing as well as dental professionals who share their experiences and insights related to marketing their dental practices. The podcast covers various topics related to digital marketing, including social media, email marketing, website design, search engine optimization (SEO), ChatGPT usage in marketing and more. read less
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Episodes

Mastering Physician Referrals with Dr. Jeff Haddad! (S2-E12)
Dec 24 2023
Mastering Physician Referrals with Dr. Jeff Haddad! (S2-E12)
🚀🦷 Ready to skyrocket your dental practice with physician referrals? 🦷🚀Dr. Jeff Haddad reveals expert strategies for unlocking untapped community resources and securing vital referrals. Build relationships with physicians, educate your community, and become the go-to dentist for TMJ disorders and sleep apnea! Don't miss this transformative episode of Marketing Chairside!Episode Highlights:Unlocking Collaboration: Dive into the power of referral tools, including pads and letters, to generate crucial referrals and educate physicians about dental treatments.Physician Education for Better Referrals: Dr. Haddad explores the importance of educating physicians on dental specialties and fostering better collaboration on TMJ disorders, sleep apnea, and more.Strategic Networking and Relationship Building: Explore practical strategies for intentional networking, team empowerment, and cultivating strong relationships with physicians and healthcare specialists.Crafting Compelling Letters and Reports: Learn the art of crafting impactful letters and progress reports, building trust with referring physicians through success stories and transparent communication.Maximizing Team Potential for Success: Understand the crucial role of your dental team in building successful referral relationships, empowering them to contribute significantly to patient care and practice growth.🌐 Learn More:Pro Impressions Marketing Book Dr. Haddad to speak at your next event Rochester Advanced Dentistry Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Accelerate Growth With Efficient Dental Care Protocols(S2-E11)
Dec 18 2023
Accelerate Growth With Efficient Dental Care Protocols(S2-E11)
✨🦷 Elevate Your Dental Practice with Dr. Rod Strober! 🦷✨Ready to transform your dental practice? Tune in to the Marketing Chairside Podcast with host Jonathan Fashbaugh and special guest Dr. Rod Strober, a trailblazer in modern dentistry. 🚀In this episode, Dr. Strober shares game-changing insights for office managers and dentists aiming to attract more patients and revolutionize their practices:Digital Dentistry Unleashed: Discover the power of going all-digital, from photogrammetry to streamlining workflows and eliminating analog hassles.Restorative Brilliance: Dive into the restorative-driven implant process and its impact on outcomes, patient satisfaction, and the bottom line.Patient-Centric Approach: Explore strategies to enhance patient education, build trust, and create an exceptional patient experience that keeps them coming back.Visual Precision with Photogrammetry: Uncover the secrets of incorporating photogrammetry into your treatment planning, taking precision dentistry to the next level.🌐 Success Strategies Unveiled:Step-by-Step Procedure Sheets for Seamless OperationsBalancing Restorative-Driven vs. Surgeon-Driven Implant PlanningThe MEAL PREP Mnemonic: Patient Accountability and UnderstandingProtocols for Emergency and New PatientsSubscribe to the Marketing Chairside Podcast for more expert interviews and actionable strategies to propel your dental practice into the future! 🌟🦷Learn More:Pro Impressions Marketing: https://www.proimpressionsgroup.com.Teeth Camp: https://www.teethcamp.com/Master's Arch https://www.mastersarch.com/Dr. Rod Stober: https://www.countryclubdentistry.com/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Sleep Is Not My Passion! -Dive Back Into Dental Sleep Medicine (S2-E10)
Dec 4 2023
Sleep Is Not My Passion! -Dive Back Into Dental Sleep Medicine (S2-E10)
Sleep is not my passion!Dive back into dental sleep medicine for success, impact and income!Calling all dentists who've explored dental sleep medicine but may have veered away—this podcast episode is your beacon. Learn what works, what doesn't, and seize the opportunity to revolutionize patient care while elevating your practice's success on Marketing Chair Side.Join the Marketing Chair Side Podcast by Pro Impressions Marketing Group, offering expert insights to attract more patients and expand your practice. In our recent episode, Jason Tierney from Transform Dental Sleep shares a wealth of wisdom and actionable ideas.Jason sheds light on sustaining focus in dental sleep medicine, stressing the importance of a clear vision and effective tactical processes for success. Explore Jason's book, 'Transform Dental Sleep,' a powerhouse of distilled wisdom and actionable strategies for practitioners and sleep champions alike. Discover insights to propel your practice forward and join the upcoming Transform Dental Sleep Symposium.For more tailored dental marketing strategies and expert guidance, connect with Pro Impressions Marketing Group at www.proimpressionsgroup.com. Unlock your practice's potential and take patient care to new heights!"To learn more about our Jason and the TDS Symposium visit www.TransformDentalSleep.com and explore further details  and register for the February 2-3 event in Scottsdale, AZ visit www.TDSsymposium.com. Additionally, delve into thought-provoking blogs and written content at www.JasonTierney.net to gain deeper insights into Jason’s perspectives and expertise.Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Small, Medium, or Large: Dental Social Media Marketing in 2024 and Beyond
Nov 9 2023
Small, Medium, or Large: Dental Social Media Marketing in 2024 and Beyond
🎄 Special Christmas Bonus Episode: "Small, Medium, or Large: Dental Social Media Marketing in 2024 and Beyond"'Tis the season for festive cheer and forward-thinking strategies! In this special Christmas bonus episode of Marketing Chairside (check out our series on YouTube), we unwrap the future of dental social media marketing as we look ahead to 2024. While the holiday tunes may set the mood, the conversation turns to the strategic sizing of social media efforts for dental practices. Are you a small, medium, or large? No, we're not talking turkeys – we're discussing the scale and scope of your online marketing presence!See visuals mentioned in this episode in a related article here: https://www.proimpressionsgroup.com/blog/ai-marketing-solution/Episode Highlights:AI and Marketing: We delve into the role of artificial intelligence in shaping the future of social media marketing. Inspired by the pros and cons of Google's AI-generated content, we discuss what works, what doesn't, and what the future holds.The Sizing Game: Find out why one size does not fit all in social media marketing for dental practices. We analyze the "small, medium, or large" approach and how it correlates with the varying levels of engagement and success.Engagement vs. Leads: Discover why a high-engagement social media strategy doesn't always translate into a flood of new patients – and why that's okay.What Does the Bot Say?: Learn about the types of content that Google believes will reign supreme on social in 2024, from educational pieces and patient stories to the power of humor in humanizing your practice.Platform Predictions: Get insights into which platforms will likely be worth your investment in 2024, and why Instagram, Facebook, and TikTok remain the triumvirate of social media giants for dental marketing.Future-Proofing Your Practice: Embrace the idea that while AI and new platforms may change the game, the heart of marketing – your willingness to be present and authentic – remains unchanged.As the bells jingle and lights twinkle, let's navigate the evolving landscape of dental marketing together. Whether you're taking baby steps in social media or are ready to leap into a large-scale campaign, this episode is packed with tips to ensure your practice shines bright like a Christmas star in the ever-competitive dental market.Don't miss out on this merry and insightful discussion that might just be the perfect gift for your practice's future success!Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Maximizing Conversions: The Secret To Turning Leads Into Patients  (S2-E9)
Nov 9 2023
Maximizing Conversions: The Secret To Turning Leads Into Patients (S2-E9)
Join us for Season 2, Episode 9 of the Marketing Chair Side podcast by Pro Impressions Marketing as we dive into the world of lead conversion with Scott Hansen, founder and CEO of LeadSigma. Discover actionable insights on leveraging marketing strategies to drive patient growth and enhance your practice's operational efficiency. Episode Highlights: Lead Generation and Conversion: Learn how to increase new patient leads by up to 50% through improved marketing follow-ups and the impact of having a structured sales and marketing process within your dental practice. The Power of Process: Scott shares his journey from managing a family orthodontic practice to developing a company that helps dental practices optimize their lead management, emphasizing the importance of a streamlined approach to sales and marketing in the dental industry. Converting Website Traffic: Gain insights on the effectiveness of online chat services on dental websites to convert visitors into scheduled appointments, and how Scott's strategies have supported over a thousand orthodontic and dental practices. The Sales Software Dilemma in Dentistry: Understand the unique challenges dental practices face in applying enterprise-level sales software and how LeadSigma was designed for the dental office. Phone Handling and Scripting: Discover the critical role of phone interactions in patient conversion and how scripting can serve as training wheels for engaging potential patients. Automation and Personal Touch: Scott discusses balancing automation with the human element in after-hours phone handling to build trust and capture high-value leads. Efficient Patient Intake: Explore philosophies around patient intake processes and how to align them with your practice's growth objectives without pre-judging potential patients.Long-Term Engagement and Follow-Up: Uncover the significance of nurturing leads over the long term and how consistent, multi-channel follow-up can boost appointed patients by approximately 33%. The Ideal Client for LeadSigma: Learn whether LeadSigma is the right fit for your practice, focusing on the importance of a robust process and the value of understanding the sales cycle from inquiry to treatment. If you're interested in contacting LeadSigma, visit them at https://leadsigma.com/ (LeadSigma is not a sponsor, nor any sort of a corporate partner. They're just a friend of the Pro Impressions Marketing brand.) This episode is a must-watch for dental practitioners seeking to enhance their marketing efforts and grow their practice. Don't miss out on the wealth of knowledge shared by Scott Hansen that could revolutionize your patient acquisition and retention strategies. Remember, for any marketing needs specific to your dental practice, Pro Impressions Marketing is here to assist. Reach out for a consultation and take the first step towards a more prosperous practice today at https://www.proimpressionsgroup.com/.Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Legal Insights: HIPAA Compliance, Online Reputation, & Copyright (S2-E8)
Nov 9 2023
Legal Insights: HIPAA Compliance, Online Reputation, & Copyright (S2-E8)
Welcome to another enlightening episode (S2-Ep 8) of Marketing Chairside where we sit down with Trey Lawrence, an attorney adept in unraveling the complex threads of legal issues within the dental industry—especially HIPAA compliance and marketing. This episode is a treasure trove for dentists seeking clarity on legal matters intertwined with marketing and practice management. Episode Highlights: Navigating Online Reviews: Learn the ins and outs of handling online reviews while staying compliant with HIPAA. Discover when to respond, how to respond, and the legal ramifications of engaging with patients publicly. Defamation Dilemmas: Distinguish between hurt feelings and actual defamation, and find out what legal recourses you have against damaging online reviews. Legal-Ease Your Marketing: Get practical advice on ensuring your promotional activities, like sweepstakes or referral programs, don't land you in legal hot water. Cracking the HIPAA Code: We dig deep into the importance of encrypted communication channels, from emails to video conferencing, and how to maintain patient privacy without compromising on connectivity. From Minors to Majors: Understand the legal shifts that occur when your minor patients come of age during treatment, and how to handle the transition smoothly and legally. Intellectual Property Pitfalls: Uncover the complexities of copyright in the digital age and learn how to protect your practice from unintentional infringements. Values & Takeaways: For any dentist who's ever felt more like a part-time lawyer trying to decipher legal jargon, this episode is radioactive-level-hot. With Trey's insights, you'll be equipped to: 🔍 Protect Your Practice: Avoid common legal missteps that could cost your practice time, money, and reputation. 🔍 Communicate Confidently: Engage with your patients and online community without crossing legal boundaries. 🔍 Market Smart: Promote your services with better confidence that you're following state and federal laws. Tune in to ensure your practice isn't just thriving, but also legally compliant! Disclaimer: This episode provides legal information, not legal advice. For inquiries specific to your practice, consult with a professional attorney. For more information about Pro Impressions Marketing, visit: https://www.proimpressionsgroup.com/ For more information about HIPAA, you can check out the HHS FAQ: https://www.hhs.gov/hipaa/for-profess...Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
Get Better Results Implementing Dental CE and GPS for TMD (S2-E4)
May 3 2023
Get Better Results Implementing Dental CE and GPS for TMD (S2-E4)
Today's podcast will discuss how to get better results implementing what you learn at dental CE courses with Dr. Prabu Raman of the Raman Center for TMJ & Sleep in Kansas City, Missouri. If you would like to hear him speak in person and take one of his courses please visit the link below for more information and to register. Space is limited. Bring your whole team.Register Todayhttps://www.midwestheadaches.com/course-registration/G.P.S. For Treating Complex TMD CasesThe human body is amazingly inter-connected. A complex Temporo Mandibular Dysfunction case is characterized by multiple, seemingly unrelated, disabling, chronic symptoms with multiple contributory factors. Jaw mal-alignment is often the root cause of even debilitating, whole-body symptoms with many medical diagnoses and unsuccessful medical management.This next-level course will provide an algorithm for successfully treating such complex cases. It was developed from decades of clinical practice exclusively devoted to TMD / Cranio Cervical Mandibular Dysfunction. Just as Global Positioning Satellite navigation system guides one to their destination, this Goals – Process – Success algorithm is a framework for predictably treating Complex TMD / CCMD cases and reach Success.Learning ObjectivesUNDERSTAND the components of GPS algorithm for treating complex TMD casesDESCRIBE Raman CCMD protocol and rationale for its componentsPROVIDE Cranio Cervical Physical Therapy to optimize atlas – axis alignmentUNDERSTAND the nuances of recording PNM bite relationDates:July 14-15 2023Location:  Raman Center for TMJ & Sleep 8612 North Oak Trafficway Kansas City, Missouri 64155Register Todayhttps://www.midwestheadaches.com/course-registration/Learn more about Pro Impressions Marketing at www.proimpressionsgroup.com.
LOCAL SEO Tricks Dentists Can Use (S2-E1)
Feb 27 2023
LOCAL SEO Tricks Dentists Can Use (S2-E1)
In today's podcast, we'll share tips and tricks dentists can use to  improve their Local SEO and Google Business Profile.Host: Jonathan FashbaughGuest: Director of Account Management, Jared Lowry. Episode transcript excerpt:...Jonathan Fashbaugh: At the top of our list is just, like I said, a foundational thing that still is an ever-evolving piece of criteria, and that's the dentist has his or her and offices Google business profile claimed. Jared, can you tell me what a Google business profile is?Jared Lowry: Yeah, so Google Business Profile, it used to be called Google My Business, but in the spirit of what you were just talking about, Google likes to change things on a regular basis. A Google business profile is the little profile of a business that will show up when you do Google search for a business or a category. Sometimes you'll see a little kind of business highlight there. That's called the Google Business Profile, and you have the ability to claim that, you have the ability to change the information on that if it's incorrect.Jonathan Fashbaugh:  Yep. Changing the information, not to skip past this key point here, because the first tip is claim your Google business profile for the doctor and for the practice, because Google says you should have a profile for the practice, and then a profile for the doctor. I believe one of the reasons they do that is because things change in the real world, too. Sometimes the doctor moves on to work at a different practice, but Google feels that reviews for that doctor should go on with the doctor, because the doctor is still the same person. The practice might change. You want to claim both of those. Then, this is the second point, complete that profile and keep it updated with new information. That is something that dentists struggle with a lot, because claiming the profile is critical because your name might even be incorrect, but your information will likely change over the years. There's all sorts of pieces of information that go in those profiles. Jared, can you give us some examples of some of the profile information that we've added to our profiles for our dentists?Watch video on YouTube: https://youtu.be/ssqieb1Nq_8To learn more visit www.proimpressionsgroup.comLearn more about Pro Impressions Marketing at www.proimpressionsgroup.com.