Ep 21: Data Driven Marketing with Leading Response

Advisor Development Show with Karl Hoover

Feb 2 2022 • 33 mins

If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.

As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.


1:30 – Favorite football team

2:11 – Leading Response

3:07 – Journey to Leading Response

4:46 – Why do they stand out?

5:50 – How they use data

10:19 – Marketing report

11:50 – Market saturation

14:54 – Pandemic changing direct mail

17:02 – Topics for dinner seminars

19:50 – Best practices for direct mail

24:10 – Topics to stay away from

26:40 – How to market events

28:58 – Leading Response partnership with FIG

30:14 – Removing your ego

ABOUT OUR GUEST: https://leadingresponse.com/