Defining Your Own Success with JoAnna Hartzmark

Female Founders Breaking Boundaries

Apr 14 2022 • 49 mins

Women are so often defined by either their appearance, clothing size, or comparative success as a woman in a male-dominated industry, but today’s guest is changing the game for how we buy our clothes AND how we define what success really means. This week’s episode 51 of Female Founders Breaking Boundaries is about defining your own success!

Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.

In this episode of Female Founders Breaking Boundaries, my guest JoAnna Hartzmark shares sharing the importance of putting your values at the forefront of your business decisions and actionable steps you can take right now to define and achieve your own success. Some of the things JoAnna and I cover in this episode are:

  • How JoAnna saw an issue in the inconsistency of women’s clothing sizes and founded a company that helps women navigate their options to find the right fit while making the label of size an afterthought.
  • Putting women at the forefront of the conversation in a company that is marketed towards women.
  • What led up to JoAnna taking a leap of faith and leaving something that was no longer in alignment with her true self and starting a business of her own.
  • Running a values-based business vs. running a vanity-based business.
  • JoAnna’s top advice for other women entrepreneurs.

You can’t just give lip service to your values, you must take action on them.

Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.

If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Female Founders Breaking Boundaries and Casey at


Revelle Nation Website


Instagram @revellenation

Instagram @joannahartzmark



Company Persona

Work with Casey Gromer!