798: Jason Harris | The Soul & Science of Marketing

Travis Makes Friends

Oct 3 2022 • 40 mins

Fast forward your marketing brain with just a 20 minute podcast

In today’s episode we are joined once again by Jason Harris, Jason is the CEO of the award-winning creative agency, "Mekanism" and the author of the national best seller book "The Soulful Art of Persuasion." Jason has more than 20 years of expertise in creating provocative campaigns through a blend of Soul & Science. He is also now the host of the new podcast Soul & Science a show where he interviews the top CEOs of famous brands in a quest to answer the most critical questions when it comes to marketing and building lasting brands.

Travis and Jason discuss the power of podcasting to connect with brands and entrepreneurs, how podcasting inevitably leads to sales when done correctly and how to cultivate relationships through a podcast.

Jason shares the idea behind the Soul & Science podcast and how amazed Jason was when he noticed how open entrepreneurs and brands were when sharing their strategies in a podcast.

They dive deep into the challenges and opportunities of podcasting in 2022, social media advertising, getting brands into the metaverse and how to identify your core audience for any business.

Key Highlights:

[00:01 - 08:24] Why Starting a Podcast?

Sharing all the strategies from the top brands and creating the podcast

Leveraging podcasting to network and close deals

Why a podcast invite should not become a sales pitch

[08:25 - 24:18] The Soul & Science Podcast

Why Jason started the podcast to pick the brain of the CMO’s of top brands

Entrepreneurs and brands being an open book in the podcast and sharing their top strategies

The right moment to do a podcast and the challenges a new podcaster can expect

Podcasts being crucial to drive book sales

The downsides of using Clubhouse and why it didn’t performed well

[24:48 -27:29] The Potential of a Podcast Format

How CMO’s are vulnerable in the podcast format and share their mindset and strategies

Learning from other brands experiences to build lasting brands

[27:30 -27:29] Social Media Advertising in 2022

The power of TikTok and how it has taken share of other platforms

Getting brands into the Metaverse and new social media platforms

How Jason’s creative team produces high engaging ideas for social media

How to identify your core audience using various strategies.

Tweetable Quote:

“ In the Soul & Science Podcast you can fast forward your marketing mind in about 20 minutes” - Jason Harris


“The best money is spent first on identifying who your core audience is and where they spend their time” - Jason Harris


Connect with Jason:

LinkedIn

Order Jason’s book:

The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

Follow Jason on:

Instagram: @jason_harris

Listen to the Soul &Science Podcast here

Resources Mentioned

AskWonder

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