PODCAST

Podcast Editors Mastermind

Bryan Entzminger, Carrie Caulfield Arick, Daniel Abendroth, Jennifer Longworth

Are you a podcast editor? The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Click that subscribe button and take the Podcast Editors Mastermind with you today!
Should Podcast Editors Attend In-Person Conferences? – PEM0036
In-person conferences can be expensive. In addition to the ticket, there's also travel, hotels, and food. For freelance podcast editors, that can be a pretty big expense. And now, with more concern about travel, we have to ask ourselves if it's worth it. Of course, we can't answer that for you, but we did talk with Steve Stewart and Mark Deal of the Podcast Editors Club and Podcast Editor Academy about why it's worth it for them...and a few things we'd like to see tweaked. Listen to DiscoverThe value we see in in-person conferences. Some hacks for getting out of our own way. Why the second conference is often better than the first. The value of volunteering. Some things we'd like to see tweaked. What we'd like to share with Jared and Dan of Podcast Movement. Links & Resourceshttps://podcasteditoracademy.com (Podcast Editor Academy) https://podcastmovement.com (Podcast Movement) https://podfest.com (Podfest) https://hubspot.com/podcastnetwork (Hubspot Podcast Network) Guest EditorThis episode of the Podcast Editors Mastermind was edited by Bryan Entzminger of https://toptieraudio.com (Top Tier Audio). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Sep 23 2021
26 mins
Expanding your Podcast Production Business: Copywriting and other Services – PEM0035
How we position our podcast production businesses is important. It's more than just stating a market or niche. It also involves how we put together an offer that's exactly right for our ideal clients. Some of us ONLY offer editing, which is totally fine. But one way that we can differentiate ourselves is by offering bundles of services that fit our clients' needs like a glove. Virginia Elder joins us to share her path into podcast editing, how she's begun to add complementary services to her offerings, and some of the ways she's grown her business. Follow along as she shares the importance of finding out what skills & services are needed in order to provide people with solutions they're looking for! Listen to DiscoverThe value of online courses. How Virginia found her first clients and grew her business. Some of the services she bundles together. If you are looking for ways to grow and differentiate your podcast production business, click that Play button today! Links & Resourceshttps://podcastabundance.com/ (Podcast Abundance (Virginia's business)) https://finconexpo.com/fincon2021 (Fincon (conference)) https://2021.podcastmovement.com (Podcast Movement (conference)) https://canva.com (Canva (tool)) https://keywordseverywhere.com/ (Keywords Everywhere (tool)) https://grammarly.com (Grammarly (tool)) https://earnmorewriting.com/ (Earn More Writing (course)) https://yayapodasting.com/courses (YaYa Podcasting (Carrie's courses)) https://doyouevenblog.com/ (Pete McPherson (Do You Even Blog)) https://podcasteditorsmastermind.com/30 (Episod3 30 of the Podcast Editors Mastermind, with How to Find, Hire, and Manage a Subcontractor) https://podcasteditorsmastermind.com/33 (Episode 33 of the Podcast Editors Mastermind, with Warren MacGregor sharing about customer service) About Virginia ElderVirginia Elder is a podcast editor with over 15 years of experience in project management, client services, and strategic organization. You can find her at https://podcastabundance.com/ (Podcast Abundance). Guest EditorThis episode was edited by https://calendly.com/digitalservicesbydyanjoy (Dyan Joy Navarro). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Sep 16 2021
57 mins
Podcast Editors: Do Us All a Favor and Clear Your Head Trash So You Can Charge What You’re Worth – PEM0034
If podcast editing is your business, you may find yourself struggling with how to charge for your services. There are a lot of different considerations that go into pricing podcast editing packages, such as the production style and scope of the project, your skill level in podcast editing, what you offer as additional services like transcription or copywriting...the list goes on and on! In this podcast episode Alexandra Stenett joins your faithful Yetis to explore those various factors (and address some of the stories we tell ourselves) so that you can charge what you're worth as a podcast editor. Listen to DiscoverHow production scope and style play into pricing. Whether where YOU live should influence your rates. Why there's room for both a Mercedes and Kia plan within the podcasting ecosphere. Understanding that it's OK that there can be a price point for everyone, even if YOUR price point isn't for everyone - and why that's a good thing for you, your clients, and even the clients who want or need a different value proposition. Whether or not your pricing should be aligned with your peers. Whether pricing that feels arbitrary can still be appropriate. How your pricing should reflect the intersection of your needs and how much value YOUR clients put on YOUR work. When it's time to consider changing your rates - and how to approach that. How to determine whether your rates are too low for YOU. Why it's OK to write contracts that have an end date. The idea of the simple language contract. Links & Resourceshttps://listenerstoclients.com/ (https://listenerstoclients.com/) https://www.podchaser.com/creators/alexandra-stennett-107aNCi3PS (Alexandra on Podchaser) https://instagram.com/alex.stennett (Alexandra on Instagram) https://twitter.com/meuceph/status/1412224182687911940 (The Twitter thread we were talking about) https://eventbrite.com/e/qa-with-misha-euceph-about-podcast-budgets-and-rates-tickets-162455299173 (Misha's event about podcasting budgets and rates) About Alexandra StenettAlexandra Stennett is the co-founder of https://ListenersToClients.com (ListenersToClients.com) and a podcast editor. With her background as a chartered accountant and director of operations for a media company, she helps podcast editors to become confident business owners. After creating one of the first podcasts in the Caribbean, she and her husband Paul saw the massive positive impact it had on the community and founded their podcast production company to help others achieve the same. You can find her in Jamaica singing off-key Sesame Street songs with her daughter and watching every single thing on Netflix with Paul. Guest EditorThis episode of the Podcast Editors Mastermind was edited by Brandon Whitworth of https://epicpodcastediting.com/ (Epic Podcast Editing). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today!...
Aug 16 2021
1 hr 2 mins
Creating Happy Podcast Editing Clients With Great Customer Service – PEM0033
One of the most important things you can do as a podcast editor is to provide your clients with great customer service.  But how do you do that? After all, delivering a great edit on time and ready to go is pretty much table stakes. It's the cost of admission. It's what we all do as professional editors. But if you REALLY want to stand out in the minds of your clients. If you want them to GUSH about how great you are. If you want them to care and to refer other people to you, there's something deeper that will deliver the kind of service that will "wow" your clients time and again, and have them talking about how great you are every time they can. Want to find out more? Listen to DiscoverThe unexpected power of four key questions. How to find out what your clients REALLY want. The value of taking initiative and focusing on the client experience. What to do when something doesn't go perfectly. How to quickly recover from a poor experience. Key ways to realize when an issue is actually the client's problem, rather than yours. Ways to encourage clients to improve that will lift their spirits at the same time. How to break up with a client who isn't a great fit. Let's face it. We spend a LOT of time working on our clients' shows, but almost all of us do it alone, away from them. But if we find those ways to let them know we're always there, taking care of them, we can create an experience that has them constantly thinking about how good we are and how much we appreciate them. Links & Resourceshttps://www.linkedin.com/in/warrenmacgregor/ (https://www.linkedin.com/in/warrenmacgregor/) warren@warrenmacgregor.com About Warren MacGregorWarren is a 13-year veteran of being on the front lines of Customer Service work from restaurants to hospitals, from pharmacies to the hotel Front Desk. He's managed others with Marriott International, Inc. as a Banquet Captain/Event Supervisor.  His first job as a junior in high school was teaching swimming lessons at the local YMCA where he discovered a knack for teaching. Blending a teacher's mindset and a passion for connecting with and serving others has brought Warren recognition and awards in the field of Customer Service.  Guest EditorThis episode of the Podcast Editors Mastermind was edited by Leslie Martin of https://greatland.media/ (Greatland Media). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Aug 6 2021
58 mins
A Vulnerable Behind-the-Scenes Look at Imposter Syndrome - PEM0032
When Imposter Syndrome cripples your productivity how do you overcome it? You can’t hide your way out of it. Sharing our current and personal stories of insecurity around growth, skills and work makes this an important mastermind session for every podcast editor. It’s a raw, uncomfortable and honest conversation demonstrating how trusted advisors are truly an invaluable resource. Listen to Discover What Yetis will be in Nashville for Podcast Movement Our recent wins (and why you, too, should always find something to celebrate) Why Carrie is having a major bout of Imposter Syndrome The challenge of navigating working for a new company in a new role  How control issues fight with collaboration How fear shows up every time you add a new package or service to your business How expectations provide security It’s always worse in your head!  The discomfort of growth Should you be worried if you DON’T feel Imposter Syndrome? What happens in the absence of feedback Reframing the negative thoughts with positive ones-- do YOU do this? We want to know. What do you do when you make a mistake? Is your identity what you do? https://poddecks.com/ (Pod Decks) Question: What weird food combinations do you really enjoy? Carrie's update Links & Resources https://2021.podcastmovement.com/ (Podcast Movement 2021) https://podcastfellows.org/ (Stony Brook Audio Podcast Fellowship) https://www.facebook.com/groups/podcasteditors (Podcast Editors Club) https://www.facebook.com/groups/300121770709950 (Reaper for Podcasting) Guest Editor This episode of the Podcast Editors Mastermind was edited by Sandra Paul. If you're looking for an editor and like what you hear, email Sandra at sandralynnco@gmail.com Be a Guest If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit.   Your Yetis Are Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio) On hiatus… Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie's Update... The project that sparked this episode is nearing completion, so here's the outcome of this conversation.  I found that after the recording, the imposter syndrome faded away... not immediately, but over the course of a week, I was back to my normal-ish self. Sharing was worth the discomfort! Also, thank you to everyone who messaged me to share their own stories and give support. Ya'll are THE BEST!!! About the Podcast Editors Mastermind The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Jul 16 2021
48 mins
How to Balance Your Podcast Production Business with Life – PEM0031
Running a podcast production business can be hard. We know it can be hard to balance all the things that need to get done in order for your podcast production business to grow and thrive. But we also know how important it is not let those things take over your life, so you don't end up looking back years later and realizing everything was out of balance, that you’re unhealthy, and that your kids and cats hate you. That's why we're here to share our tips on keeping your podcast production business balanced without letting it take over! You'll learn about ways you can keep yourself sane while still running a successful company. Listen now as we share our tips for keeping your podcast production business balanced without letting it take over. You'll learn about ways you can keep yourself focused on what matters most, like family time or exercise, while still making sure there are enough hours in the day for work.   Listen to DiscoverWhat we might be missing when it looks like other people are just crushing it in their businesses. What we need to remind ourselves of when we start comparing ourselves to others. How being a business owner instead of an employee can make this comparison game and the never-ending race to the undefined finish even worse. What we need to define as business owners so that we can begin to set boundaries that are healthy. How each of the Yetis struggle with boundaries and healthy use of their time in different ways. What we should look for instead of balance (hat tip tohttps://podcastingforcoaches.com/ ( Britany Felix)). Some of the things we juggle besides podcast production work and family. The value of estimating how much time will be needed to complete something (even if it’s wrong). How regular check-ins with a business partner or trusted friend can make a difference. How sometimes bringing someone in to accomplish a single short-term goal can make all the difference in freeing up time both now and later. Some hacks to help get as much done as quickly as possible when you’re at your best (and how to protect client deadlines using margin). Planning for surge capacity. Using a “probability to break” thought exercise to identify what to work on first. Links & ResourcesThe conversation that sparked this one: https://podcasteditorsmastermind.com/episodes/pem0029-imposter-syndrome/ (Are You REALLY Good Enough to Be a Podcast Editor?) https://podcastingforcoaches.com (Podcasting for Coaches) Guest EditorThis episode of the Podcast Editors Mastermind was edited by Jude Harrington. If you're looking for an editor and like what you hear, connect with Jude at https://www.mcuneedtoknow.com/ (https://www.mcuneedtoknow.com/) Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the...
Jun 28 2021
1 hr 1 min
Podcasting Editors: How to Find, Hire, and Manage a Subcontractor – PEM0030
If you’re a podcast editor and have ever thought about hiring a subcontractor for your podcast editing business, this episode is for you. Podcasting Editing is a booming industry and the demand for skilled editors has never been higher. But with that comes the challenge of finding, vetting, training and managing contractors to work on your projects. After all, you don’t want to be the single point of failure in your business. You want to be able to take time off and to know that the work can still get done if you get sick. We want to help make it easier by giving you some guidelines and tips from our experience on how to find, vet, train and manage subcontractors in order to grow your podcast editing business without having all the pressure fall on just one person (you). Listen TODAY to DiscoverWhere to find contractors. Vetting, training, and learning to trust your team members. Ways to choose what work you give them. Finances and different approaches to appropriate compensation. How a doctor’s office operates differently from how many podcast editors approach their businesses. Why you may (or may NOT) want to make a virtual assistant your first hire our outsourcing decision. The challenge to overcoming perfection and a bias towards control. Why you might want to consider short-term arrangements rather than an ongoing agreement. Different approaches to distributing up the workload. Things to consider when creating an application or a Request for Quote (RFQ) document. Things to look for in team members beyond just skill. What it will take to get Carrie to learn your favorite Digital Audio Workstation (DAW). Contracts and payment methods. Things to consider in order to protect yourself from subcontractors stealing your business. The answer to “Who would you most like to sit next to on a ten-hour flight?” Links & ResourcesFind ways that podcast editors can take more money home https://podcasteditorsmastermind.com/episodes/pem028-carol-lynn-rivera-profit-first/ (by managing their finances differently). https://podcasteditorsmastermind.com/editorapplication (Daniel's sample Podcast Editor Application) https://reaperforpodcasting.com/group (Reaper for Podcasting Group) https://podcasteditoracademy.com (Podcast Editor Academy) https://facebook.com/groups/podcasteditors (Podcast Editors Club) Guest EditorThis episode of the Podcast Editors Mastermind was edited by Gabriel Simão, who you can find at https://gabrielsimao.com/ (https://gabrielsimao.com/). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Jun 19 2021
54 mins
Are You REALLY Good Enough to Be a Podcast Editor? – PEM0029
Have you ever found yourself negotiating your rate down before you even talk to a client? Or holding on to a proposal without sending it? Or maybe over-editing again and again because you don't think you're good enough? That has a name: imposter syndrome. We see this coming up pretty regularly in Facebook groups, and we've even talked about it before on the show - like https://podcasteditorsmastermind.com/episodes/pem0012-heather-wester-impostor-syndrome/ (when we talked with Heather Wester). The reality is, we likely all struggle with that kind of fear from time-to-time. Like before breakfast, and then again after breakfast. And your Yetis are no different. We have struggles, too.  We realize that, from the outside looking in, it might look like we have it all together. But, in truth, we deal with this kind of thing every day. Fear of sending a proposal. Wondering what a client will think after we present pricing. Wondering if we're charging too much. Wondering if we're good enough as an editor (or as a person). Thinking that we're the only ones who struggle. And that's why we are sharing this - so that YOU can know that you're not alone. That we all struggle with this (at least those of us who care about the work we do).  And so that, just maybe, you can pick up some tools that help us get through this every day. Links & Resourceshttps://discord.com/invite/4brj6m2RN7 (Podcast Editors Cafe (Discord)) https://facebook.com/groups/podcasteditorsmastermind (Podcast Editors Mastermind) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). If you like what you hear and you're looking for a professional podcast editor, https://toptieraudio.com/contact/ (feel free to reach out to him). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
May 26 2021
53 mins
Podcast Editors: Do This to Bring More Money Home – PEM0028
Podcast editors, have you ever worked your tail off only to realize that you're not actually bringing home the money you expected? Or maybe bringing home nothing at all? It's sooo easy to see that happening. We know, because it sometimes happens to us, too. That's why, as Carol Lynn Rivera shares, it's important to flip the script and implement a framework that is built around the way you naturally want to manage your money and makes it easy to pay yourself first. Listen to DiscoverThe secret to paying yourself first and knowing that you have money set aside for taxes. How traditional accounting makes it easy to pay yourself last. Or not at all. What makes the Profit First methodology different from traditional accounting. The psychology behind why managing your money with five accounts is actually simpler than keeping it all in one place. What to do when Waves, iZotope, Fabfilter, and Plugin Alliance are offering great sales on plugins but you don't have the money in your expense account. Whether you're brand new at running a podcast production business or you've been doing it for years, if you're not satisfied with how your business is paying you, this episode is for you. Links & Resourceshttps://www.podcasterstoolbox.com/ (Podcasters Toolbox) http://amazon.com/dp/B06X15WW79 (Profit First) (Amazon, not an affiliate link) Wondering how much podcast editors make? https://podcasteditorsmastermind.com/episodes/how-much-money-do-podcast-editors-make-pem020/ (Check out episode 20 with Steve Stewart and Mark Deal) of the https://podcasteditoracademy..com (Podcast Editor Academy). Not sure how to craft a business model for your podcast service business? Check out https://podcasteditorsmastermind.com/episodes/crafting-a-business-model-that-actually-works-with-mark-deal-pem016/ (episode 16 with Mark Deal). About Carol Lynn RiveraCarol Lynn Rivera is the CEO of Podcasters Toolbox. What you may not know is that Carol Lynn and her husband (The Ralph M. Rivera) have founded several companies, and they run them using the Profit First methodology to ensure that, while they serve their customers at a high level, they also take home MONEY so that they can live, support their family, and keep doing what they love doing. Guest EditorThis episode of the Podcast Editors Mastermind was edited by Carrie Caulfield Arick of https://yayapodcasting.com (YaYa Podcasting). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
May 11 2021
52 mins
Podcast Editors: Have You Considered Podcast Management? – PEM0027
Are you a podcast editor wondering about how to differentiate yourself? Or maybe how to serve your clients more deeply so that you can earn more while working on fewer shows? If that's the case, podcast management may be for you. Listen as Lauren Wrighton - the host of the https://laurenwrighton.com/podcast/ (Podcast Manager Show) shares what it takes to be a great podcast manager and how it can benefit both us and our clients. Listen to DiscoverWhat a podcast manager does (or could do). Some characteristics that can position you as a great podcast manager. What to do when you want to take on areas where you aren't able to deliver the work yourself. How to grow into a podcast manager role. The value of open and candid customer conversations. Ideas for how to transition clients from editing to podcast management. Links & Resourceshttps://laurenwrighton.com/podcast/ (Podcast Manager Show) https://laurenwrighton.com/become-a-podcast-manager/ (Free Podcast Manager Masterclass) If you enjoyed this, you may want to https://podcasteditorsmastermind.com/6 (check out episode 6 with Dave Visaya), where we talked about some other ways that podcast editors could expand on what they deliver to their clients. If you're looking for ways to find your first client, you might benefit from episode 3, where https://podcasteditorsmastermind.com/3 (Jennifer, Daniel, Carrie and Bryan shared the stories of their first clients). About Lauren WrightonLauren Wrighton is a podcast strategist and producer who helps female business coaches launch and grow a podcast that makes an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele. Guest EditorThis episode of the Podcast Editors Mastermind was edited by Daniel Abendroth of https://rothmedia.audio (Roth Media). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Apr 26 2021
52 mins
Don’t Let Marketing’s Dark Side Ruin Your Podcasting Clients – PEM0026
As podcasters, we sometimes joke about people trying to game the system - the "podcast promoter" constantly messaging on LinkedIn, the host buying guest spots on other shows, and more. But the fact is, it's no laughing matter. Not because people are gaming the system. But because when things go wrong, it could be our clients who take the hit. Their shows could be removed from directories. Their reputations could be tarnished or ruined. They might just want to give up. We don't want that. We want our clients to succeed. We want to see their shows grow organically, and it can be done. But if they don't know what to look out for, they could fall victim to someone else's black hat without even knowing it. Thankfully, https://greatland.media (Leslie Martin) joined us to share his experiences with the dark side of marketing so that we can know EXACTLY how some of these scams work. You'll discover: How Leslie unintentionally got involved with a black hat marketer. How the entire system was set up to generate consistent cash flow and keep customers from leaving. How the scammer managed to get control of websites so that his customers COULDN"T leave. Some of the red flags to look for (hint: one of them is SECRET KNOWLEDGE that NOBODY else knows.) The story of three authors, a voice modulator, and more. Leslie shared some incredible knowledge and insight with us and you won't want to miss this. About Our GuestLeslie Martin is a podcast engineer at https://greatland.media/ (GreatLand Media) and a graduate of Podcast Engineering School. He lives in Anchorage, Alaska and has long had an interest in audio, ranging from old-time radio style audio theater programs, to audiobooks, to music. Leslie was also the https://podcasteditorsmastermind.com/24 (editor of episode 24, with Chris Trew). Guest EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). He was also on this show, so if he doesn't sound smart, it's his own fault. And he wrote this, so there... Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form) to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:If you found this valuable and want some ideas for how to help your clients market effectively without having to go to some black hat promoter, check out some of our previous episodes: https://podcasteditorsmastermind.com/captivate-podcast/planting-seeds-for-your-business-marketing-challenge-results-pem-023/ (Planting Seeds for Your Business: Marketing Challenge Results — PEM0023) https://podcasteditorsmastermind.com/episodes/igniting-success-through-effective-email-newsletters-with-tammey-grable-woodford-pem017/ (Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM017) https://podcasteditorsmastermind.com/captivate-podcast/make-yourself-indispensable-offer-podcast-marketing-with-coach-chris-hines-pem014/ (Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014) Your Yetis Are:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Apr 8 2021
56 mins
Developing a Conference Strategy to Create Opportunities with Marcus dePaula —PEM0025
Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. https://podcasteditorsmastermind.com/episodes/how-much-money-do-podcast-editors-make-pem020/ (The Podcast Editors Survey) tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits? Marcus de Paula of https://www.meonlylouder.com/ (Me Only Louder) & https://www.meonlylouder.com/podcastaudiolab (Podcast Audio Lab) share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast. Solid AI-generated advice: The first thing you should do is create a goal that lists all the things you want to accomplish. This can be something simple like "I want to meet more people in my industry" or "I want to get feedback on my work." After you have your list, think about what events and conferences are happening.  Highlights:How Marcus found his first client Marketing... or lack thereof... for editors Tech Tuesday at Podfest Global How many conferences are worth going to each year? (and how does COVID change that?) What types of sessions are valuable to editors and why? The lowkey conference marketing practice that generates leads Are virtual conferences worth attending? Hallways: where the magic happens How to get a podcaster to talk to you Budget hacks All I wanted was a normal-sized soda!!! (and I'm still mad about this) How to create an amazing speaker pitch Yeah, you should totally https://mailchi.mp/5a719731c06f/get-the-yeti-letter (subscribe to the newsletter.) Links:https://www.buzzsprout.com/blog/podcast-conferences (List of Podcast Conferences) https://www.heartcastmedia.com/ (Molly Ruland) https://www.meonlylouder.com/workshops/compression-4-23-21 (Compression Workshop )by Podcast Audio Lab April 23rd Be a guest or an editor or both!This episode was edited by Bekah for http://yayapodcasting.com/ (YaYa Podcasting). We were missing a track and Bekah made it work. Want to hire Bekah? Send us a message. Are you having a problem in your business you need workshopped? Or are you doing something incredible you think our audience needs to know about it? https://podcasteditorsmastermind.com/be-a-guest/ (Be a guest on the show!) Appearing in this episode:Marcus de Paula: https://www.meonlylouder.com/ (https://www.meonlylouder.com/) | https://twitter.com/meonlylouder (@meonlylouder) Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Sorely missed: Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Apr 5 2021
50 mins
Planting Seeds for Your Business: Marketing Challenge Results — PEM0023
Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?) Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.   Listen to discover:Why did we do this challenge anyway? Why Carrie isn't worried about SEO The Benefits of https://www.google.com/business/ (Google My Business) Do Google Ads work? (Carrie tested it!) Scheduling social media posts (what scheduler do you use?) You don't need to be a graphic designer to make pretty art Who really loved the challenge? What industry are we technically in? What to do when you don't actually want new clients. Creating an avatar when you're doing more than one thing How content (and this challenge) pays off a year later Market research is important, ya'll! Why the pre-work was so critical (and will always help you!) What would you do in this listener's situation? Resources:https://podcasteditorsmastermind.com/marketing-challenge-1/ (Marketing Challenge) https://socialbee.io (https://SocialBee.io) https://canva.com (https://canva.com) https://spark.adobe.com/sp/ (Adobe Spark) (comes with a Creative Cloud subscription) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.bonnielfrank.com/ (https://www.bonnielfrank.com/) Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com (http://werkerbeemedia.com)  This episode was edited by https://www.linkedin.com/in/michael-safwat-b54643104/ (Michael Safwat) of http://yayapodcasting.com/ (YaYa Podcasting) Appearing in this episode:Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio) Sorely missed… Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Feb 7 2021
44 mins
How Podcast Editors Can Stand Out – PEM0022
Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?" Jon Gay of https://jagindetroit.com/ (JAG in Detroit Podcasts) offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients. Listen to discover: What took the life out of radio and could do the same in podcasting How a spreadsheet could keep the love of podcasting in our businesses What Jon does that's different from his competitors Why what he offers sets Jon up to discover his clients' needs more deeply Why a https://www.rode.com/rodecasterpro (Rodecaster Pro) has helped him land sales How Jon is considering expanding his business The value of having a group of trusted business colleagues The most embarrassing way each of us have ruined a podcast episode If you want to change your sales pitch from "I'll make you sound good and save you time" to something that is more meaningful and really meets your clients' needs, you'll almost certainly find some incredible ideas in this episode. EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). You is one of the four slightly irregular Yetis of the Podcast Editors Mastermind and can find him at https://toptieraudio.com (https://toptieraudio.com), where he offers courses, consulting, and editing services. Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:https://jagindetroit.com (JAG in Detroit Podcasts) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://yayapod.thinkific.com/courses/izotope-rx7-for-podcasters (Carrie's RX Course) https://www.youtube.com/channel/UC48TV3JlzcaEhFyb_q7bXHQ (Daniel's Reaper for Podcasting YouTube Channel) https://www.facebook.com/AleCarbono (Alejandro Ramirez) https://www.rode.com/rodecasterpro/ (Rodecaster Pro) Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Jan 21 2021
59 mins
How can the Podcast Taxonomy Benefit Podcast Editors – PEM0021
Can the https://podcasttaxonomy.com/ (Podcast Taxonomy) benefit you as a podcast editor? If you've ever found yourself struggling to explain your true value as an editor and all that you do to a potential client, it might just help you. And you'll definitely want to spend some time understanding what's going on, how it can benefit you, and even some gaps that it doesn't address in what indie podcast editors do. If the Podcast Taxonomy is done well, it can be a HUGE benefit to podcast editors like us. It has the potential to bring some much-needed clarity to the podcasting space - as long as we and what we are represented well. And as long as we understand how we can use it to communicate with our clients, most of whom will NOT have a large staff of writers, engineers, editors, managing editors, and more. Listen to discover the Yetis' initial thoughts on some strengths and weaknesses in the work that's been done, as it relates to indie podcast editors. Along with https://stevestewart.me (Steve Stewart), the leader of the https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) and co-founder of the https://www.podcasteditoracademy.com/ (Podcast Editor Academy), who joined in the chat, we share some insights, questions, gaps, and more about: What the Podcast Taxonomy is and where to find it What we see as a heavy influence on what's been developed so far Our thoughts on how well indie podcasters have been represented Our thoughts on what might be missing or need more clarification One way that we can use the taxonomy RIGHT NOW to better communicate the value we bring our clients How we can use the Podcast Taxonomy to help clarify roles and responsibilities with our clients Supercharging Business GrowthAnd if that wasn't enough, because we want you to be able to grow your business, we also shared one thing that has the potential to help you break through roadblocks and grow your business. We share our experiences and even some reasons we (the Yetis) sometimes avoid the very things that could help us grow. While we hope this will encourage you, there's another reason we're sharing this: we have something coming up that we want you to be a part of because we truly believe that it can help you grow our businesses and yours as well. But you'll have to listen to find out more about that. :) Guest EditorThis episode was edited by https://www.facebook.com/xyclicks.joy (Xyclicks Joy). If you're looking for an editor and like what you hear, please consider https://www.facebook.com/xyclicks.joy (reaching out to Xyclicks Joy.) Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:https://podcasttaxonomy.com (Podcast Taxonomy) https://www.podchaser.com/podcasts/podcast-editors-mastermind-1062361 (Podchaser) https://staffmeup.com/ (Staff Me Up) https://stevestewart.me (Steve Stewart) https://podcasteditoracademy.com (Podcast Editor Academy) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://podcasteditorsmastermind.com (Get the Yeti Letter to stay in the loop) http://subscribe.podcasteditorsmastermind.com/ (Get the Podcast Editors Mastermind delivered for free) https://facebook.com/groups/podcasteditorsmastermind (Join our Facebook Group) Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://instagram.com/carriearick (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) |...
Jan 7 2021
47 mins
How much money do podcast editors make? —PEM020
~~***We’re doing a 5 Day Marketing Challenge starting Jan. 10th to help you attract clients and stop hustling for them. If you want to participate, https://mailchi.mp/5a719731c06f/get-the-yeti-letter (sign up for our newsletter) & join thehttps://www.facebook.com/groups/podcasteditorsmastermind ( Podcast Editors Mastermind Community)! Already get the newsletter? The details will be in your inbox next Thursday (Jan 7th).***~~ Mark Deal and Steve Stewart, co-founders of the Podcast Editors Club and the Podcast Editor Academy, expand on the surprising findings from the 2020 Podcast Editors Survey. The good news is that the rates and the value in this post-production industry are trending upward. If you haven’t seen the reveal, https://www.facebook.com/groups/podcasteditors/permalink/3827398697348849 (watch it now).  We also discuss the limitations of the survey, what DAWs are correlated to higher income and why, and what else we’d like covered in the 2021 survey.  http://yayapodcasting.com/pea (Podcast Editor Academy) students can access the survey with their membership. Currently, a subscription is available for only $49 per month (cancel anytime). http://yayapodcasting.com/pea (If you use this affiliate link), it costs you nothing and support the production costs associated with this show. It’s a win-win. :) But more than that, you get all the tools you need to run an efficient editing business, whether it’s a side-hustle or full-time gig. Not to mention the support through regular office hours. Plus, you’ll get exclusive discounts on courses on technical skills, DAW training, content marketing, and more!   Highlights:The DAWs that makes money and why we think that is Why is there a gender pay gap? Why did they track gender? Will ethnicity and race be included in future surveys? The reason Carrie wants that information included The limitations of the survey and ya’ll, it’s hard getting people to take a detailed survey How conferences and events impact rates (and finding clients) Get outside the #podcast bubble and into your niche Extra services that command higher rates We don’t talk about customer service enough https://www.podcastingforcoaches.com/ (Britany Felix) is AWESOME How long you’ve been in business matters, apparently But where do you find clients? Guest EditorThis episode was edited by https://yayapodcasting.com/ (YaYa Podcasting)’s https://www.linkedin.com/in/miguel-alejandro-ramirez-avila-4b7a50129/ (Alejandro Ramirez) (Even though I don’t want to share him, he is available for hire currently) Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit. Resources:https://www.facebook.com/groups/podcasteditors/permalink/3827398697348849 (Podcast Editor Survey Results 2020) (must be a member of the Podcast Editors Club) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.facebook.com/groups/justbusters/ (Just Busters: Femxle Podcast Editors) https://stevestewart.me/ (Steve’s newsletter )(is fantastic)  Appearing in this episode:Mark Deal: https://podcastguestacademy.com (https://)https://podcastguestacademy.com (podcastguestacademy.com) | https://twitter.com/markdealpod?lang=en (@markdealpod) Steve Stewart: https://stevestewart.me (https://stevestewart.me) | https://www.facebook.com/groups/podcasteditors (Podcast Editors Club) Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/...
Dec 31 2020
59 mins
The Podcast Editors Master Plan for 2021 Part 2— PEM019
Dec 17 2020
59 mins
The Podcast Editors Master Plan for 2021 Part 1— PEM018Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM017
“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-Woodford The daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode.  Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after business coach and speaker. After her diagnosis in 2015 with Stage 3b micro-metastatic breast cancer, Tammey transitioned into a life full of passion, purpose and reach. With over 25 years of executive experience, she has helped many businesses and non-profit organizations improve their workflow, expand their reach, raise their profitability, and increase the positivity of their work environment. Tammey can help with everything from strategic planning to copywriting to custom training. With her quality over quantity approach, she ignites success.  As podcast editors, we were particularly interested in one of the main areas of Tammey’s expertise: sales and marketing. Finding new clients, securing contracts, and retaining clients are always high on the priority list of any podcast business. And Tammey has a way with email newsletters that inspired and motivated us to dust off our newsletter efforts. Listen to what Tammey shared with us - and https://mailchi.mp/5a719731c06f/get-the-yeti-letter?fbclid=IwAR2-y37NGDQSVovZp-ETlmiQvnS46GzM-o1dr8DrotsYFLh-i7ouFYGEg_A (sign up for our shiny new Yeti Letter)! Highlights:Learn the sales method that’s 40 times more effective than Facebook or Twitter. The #1 thing left out of an effective email newsletter. The secret sauce number of sends. Asking and answering the whys for YOU: What prevents you from sending? What triggers action for you? What are you reading? What are you deleting? How to know what to include - and, just as importantly - exclude. Define and reject the impersonal sales funnel approach. Why the 5 W’s aren’t just for news reporters. Why you should avoid click-baity email titles. Harvest your own work for content (aka repurpose your content) and cross-pollinate with friends and clients. Develop a welcome email sequence with a human touch. Why segmentation is important. Ask the right questions to get the response you need. How timing and cadence impacts affect. Pro Tip: Don’t pay to email people who don’t care. What not to forget in your email newsletter. How to build your list from zero. Write in your authentic voice. Homework for all: Start crafting your email newsletter using the 5 W’s. Resources:Tammey Grable-Newton https://www.taniant.com/ (Taniant.com) Podcast: https://www.yourkillerlife.com/ (yourkillerlife.com) 360.801.5050 tammey@taniant.com  https://twitter.com/ThinkTaniant (Twitter) | @ThinkTaniant https://www.facebook.com/ThinkTaniant/ (Facebook) https://www.instagram.com/thinktaniant/ (Instagram) Tammey’s Courses: https://www.taniant.com/courses (taniant.com/courses)  https://meeting.zoom.ai/directory/5f63f97c66fa5b0020d8ef07/b434eb22-b462-4050-a399-81957b15adc8 (Schedule a FREE Consultation with Tammey) Mentioned on this episode:https://www.title-generator.com/ (Email Subject Generator) https://sendfox.com/ (SendFox) https://appsumo.com/sendfox/ (SendFox via AppSumo) https://beacon.by/ (Beacon) https://www.mailerlite.com/ (MailerLite)...
Nov 5 2020
57 mins
Crafting a Business Model that Actually Works with Mark Deal —PEM016
“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down. In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks. For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play.   Highlights: Important differences between a business plan and a business model Why even freelancers and side hustlers need a business road map When you should create one and how often you should revise your plan, model and road map The 9 blocks of creating a sustainable business model How your elevator pitch is simply a combination of your value proposition and your customer segment Understanding a customer segment so yours makes sense How to formulate a mission statement that concisely conveys what you do How to choose your marketing channels wisely How to craft a clear activity block Why you must specifically outline customer relationships Why and how to structure an attractive value gap Why partners, strategic relationships and joint ventures can take your business so much further What kinds of costs you need to properly track “I will make you sound less like a crazy wingbat.” Thanks for the quote, Mark Deal! (Watch for the T-shirt - coming soon.) Mark Deal is the founder of https://www.podatl.com/ (Podcast Atlanta), the co-founder of https://www.podcasteditoracademy.com/ (Podcast Editor Academy) and https://www.podcastguestacademy.com/ (Podcast Guest Academy), and runs a few podcasting communities with combined memberships of over 8000. With the experience of writing hundreds of business plans and helping dozens of businesses and entrepreneurs, Mark’s expertise is coveted. Located in Atlanta, Georgia, he also specializes in guiding podcast hosts, co-hosts and guests for both multinational law firms and companies headquartered in Atlanta.  Connect with Mark Deal: https://www.podatl.com/ (Podcast Atlanta) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.podcastguestacademy.com/ (Podcast Guest Academy) https://podcasteditorsconference.com/ (Podcast Editors Conference) https://www.facebook.com/groups/podcasteditors (Podcast Editors Club Facebook Group) https://www.facebook.com/groups/PodcastGuestExperts (Podcast Guest Experts Facebook Group) https://www.linkedin.com/in/markdeal/ (LinkedIn) https://twitter.com/MarkDealPod (Twitter) | @MarkDealPod https://www.facebook.com/mark.deal.96 (Facebook) Resources...
Oct 22 2020
53 mins

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