What Should You Put On Your Website Services Page?

Apr 28 2023 • 49 mins

It sounds easy: Just put up a website and list what you do. It doesn't have to be hard...

Yeah, we've all heard it. We've probably even said it. (I know I... Bryan... have.) But when it comes time to ACTUALLY start building out a page for prospective clients to learn more about what you have to offer, it's a little more daunting.

Should I list my prices?
How much detail is too much?
What if I don't list the one thing they want to know about?
How can I keep it from confusing prospective clients?
What if I offer ongoing production, launches, consultations, courses, trainings, and seasons with three different editing styles? Should I list it all?

These are questions that most of us have struggled with as podcast editors looking for new clients. Listen in to hear how we're working through this as podcast editors ourselves. We don't have all the answers, but maybe we can provoke some thoughts and bring you a little clarity so that you can do what's right for you.

Listen to Discover

The importance of having a sales page on a website and how it may or may not be necessary for every ideal client.
The goal of samples, case studies and portfolios is to help clarify what you can help your clients achieve.
Why leaving prices off of your website might limit your ability to attract new clients.
Thoughts around how to provide enough information for prospective clients without creating confusion or overwhelm.
One interesting approach to a sales page that almost makes sales calls irrelevant.

Links And Resources

The Ultimate Guide to Creating an Effective Website for Podcast Editors and Managers - After our live recording, Jesse McCune published this excellent guide highlighting what should be on your services page.
We Edit Podcasts - We Edit Podcasts. Very streamlined and done well for a productized services business. Allows prospects to build a quote without ever talking with someone.
Pro Podcast Solutions - Darrell Darnell's pricing and services page. Excellent comparison. More productized than bespoke.
Tansy Aster Audio - Jesse McCune's pricing and services page. Wow! Well done.

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Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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