It's Marketing's Fault

Eric Rutherford

Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not.

Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way.


As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence.  If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)

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Episodes

Transforming Text into Engaging Audio - Logan Underwood
Aug 14 2024
Transforming Text into Engaging Audio - Logan Underwood
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach. They also discuss the potential of private podcasts and the future of multimedia content. Tune in to discover how audio can unlock new opportunities for your existing content.https://www.adauris.ai/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Transforming Content into Gold - Michael Katz
Aug 7 2024
Transforming Content into Gold - Michael Katz
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution. They discuss how Flowsend helps businesses and individuals maximize their content's reach and effectiveness by automating the creation of tailored outputs. Tune in to learn how to turn your existing content into a powerful marketing engine.https://www.flowsend.ai/https://www.linkedin.com/in/michaelnkatz/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Engaging B2B Podcast Strategies - Rita Richa
Jul 30 2024
Engaging B2B Podcast Strategies - Rita Richa
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers. Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration.Reignite MediaLinkedInDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Using Podcasts for Sales Success
Jul 24 2024
Using Podcasts for Sales Success
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information. He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication. Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams. If you are a sales leader and want to know more about how this can work for your company, please email Eric at eric@straightforwardmg.comDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Empowering Long-Tail Podcast Monetization - PodEngine
Jul 17 2024
Empowering Long-Tail Podcast Monetization - PodEngine
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes. Joe and Luke share insights on the evolution of podcasting, the importance of episode-level search, and the potential for AI to transform the podcast industry. They also discuss the benefits for podcast guest booking agencies and advertisers, highlighting how Podengine can streamline processes and enhance targeted outreach.https://www.podengine.ai/Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
From Overwhelm to Efficiency - Colby Wegter
Jul 10 2024
From Overwhelm to Efficiency - Colby Wegter
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively. Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importance of color-coding calendars to prioritize tasks and highlights the need to delegate effectively. Colby also discusses the mental and practical shifts required to reduce work hours without sacrificing productivity. Tune in to learn actionable strategies for managing time, reducing stress, and achieving a healthier work-life balance.Three Key Points:The Role of Coaching and MentorshipBalancing Work and Personal LifeThe Concept of Buying Back Timehttps://colbywegter.com/And a special thank you to Leadfeeder for sponsoring this episode.No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Leveraging Podcasts for SaaS Growth - Eric Melchor
Jul 3 2024
Leveraging Podcasts for SaaS Growth - Eric Melchor
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers. They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach. Tune in for practical tips on maximizing podcast advertising ROI.https://www.b2bpodpros.com/______________And a special thank you to Leadfeeder for sponsoring this episode.No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★
Marketing Myths Debunked - Erica Breuer
Jun 26 2024
Marketing Myths Debunked - Erica Breuer
Send us a Text Message.In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver. They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.https://www.ericabreuer.com/______________And a special thank you to Leadfeeder for sponsoring this episode.No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8yDon't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.Make sure to reserve your spot at the best conference for B2B podcasting.Support the Show.Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information._____ 1400+ subscribers each Tuesday learn how to be abetter podcast host and guest through Podcast PrepYou can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★