The Profit Accelerator Podcast

Dawn Kennedy

You're in business to bring your gifts and talents to the world. It isn't easy. It takes grit and commitment, and this show is here to help. Each week Dawn Kennedy, attorney, author, mentor, and CEO of a growing coffee company, shares tips, strategies, and interviews on the topics you want to help you make more money and keep more profit in your small business. If you are a new or seasoned entrepreneur and want to learn about keeping more money in your business, making a bigger impact with your pursuit, and growing into your entrepreneurial vision, this is the podcast for you.

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Perspectives on Success with Special Guest Andy McDowell
Sep 7 2022
Perspectives on Success with Special Guest Andy McDowell
Dawn talks with Andy McDowell, a life leadership and small business coach about success, what it means, and his methodology for helping small businesses achieve it quickly.            In this episode…Who is Andy and whom does he serve? (:59). Andy’s perception of success and his methodology. (2:00).It all starts with self-leadership. (3:53). Why don’t some people lead themselves to create the life that they want? (5:17). What are the first steps people need to take to correct their actions and behaviors? (7:09).  What does right look like? (9:10).Did Andy have a role model in turning his life around or did he just have to figure it out? (10:37).Is success the journey or the destination we arrive at when we decide to change our lives? Be, do, have. (11:44). How can we translate the be, do and have strategy into business success? (13:15).Defining success for you and your business. (15:40).It has to be specific to you. (17:40).How do we make it specific to us, without judging ourselves? It comes down to us making decisions in either love or fear. (19:24). The costs of comparing yourself or your business with someone else or their business. (21:14).It comes down to a power dynamic. (22:30).What you want for yourself, and your business, can change all the time, and that is okay. (23:35).With the information you have… (25:11).The number of pages in your business plan should be in line with the number of years you have been in business. (26:52).Resource links: Andy’s Website- www.generateyourvalue.comThe Generate Your Value podcast is available on all platforms. Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Perspectives on Success with Special Guest Andy McDowell
Sep 7 2022
Perspectives on Success with Special Guest Andy McDowell
Dawn talks with Andy McDowell, a life leadership and small business coach about success, what it means, and his methodology for helping small businesses achieve it quickly.            In this episode…Who is Andy and whom does he serve? (:59). Andy’s perception of success and his methodology. (2:00).It all starts with self-leadership. (3:53). Why don’t some people lead themselves to create the life that they want? (5:17). What are the first steps people need to take to correct their actions and behaviors? (7:09).  What does right look like? (9:10).Did Andy have a role model in turning his life around or did he just have to figure it out? (10:37).Is success the journey or the destination we arrive at when we decide to change our lives? Be, do, have. (11:44). How can we translate the be, do and have strategy into business success? (13:15).Defining success for you and your business. (15:40).It has to be specific to you. (17:40).How do we make it specific to us, without judging ourselves? It comes down to us making decisions in either love or fear. (19:24). The costs of comparing yourself or your business with someone else or their business. (21:14).It comes down to a power dynamic. (22:30).What you want for yourself, and your business, can change all the time, and that is okay. (23:35).With the information you have… (25:11).The number of pages in your business plan should be in line with the number of years you have been in business. (26:52).Resource links: Andy’s Website- www.generateyourvalue.comThe Generate Your Value podcast is available on all platforms. Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Positioning Your Business for Success with Special Guest Kim Kiel
Aug 31 2022
Positioning Your Business for Success with Special Guest Kim Kiel
Dawn talks with Kim Kiel, a direct response strategist, copy coach and writer, for online and brick and mortar businesses. Dawn and Kim discuss all things messaging.           In this episode…Who is Kim and whom does she serve? (1:24). How important is messaging to small businesses and how important is it that they have their own messaging? (2:17).What does it mean to position your business in the marketplace? (3:38). In positioning, do you want your clients to find you, or do you want to find your clients? (5:19). What are the key things for a business to put out there in their messaging? (6:57). What are the things we need to drive home for our customers to really understand who they are doing business with? (10:24).Communicating your company’s values to your customers. (12:28).Communicating what you hate, and why you should do it? (13:40). What things do people like, generally, that we should consider including in messaging? (14:31).How do we carry authenticity and message consistency in our website? (16:57).Professionalism is important, but it doesn’t mean you have to be stuffy. (19:17).One on one on engagement with your website. (21:21). How to keep your messaging fresh. (22:07).Growing your email list. (24:38).Is their anything else that needs to be considered for getting your business in front of potential clients that is relational? (25:31).You shouldn’t try to fit into someone else’s box. (28:24).Resource links: Kim’s Website- www.kimkiel.comLinkedIn and Instagram- kimkielcopyDawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Changing an Industry with Special Guest Ryan Margolin
Aug 24 2022
Changing an Industry with Special Guest Ryan Margolin
Dawn talks with Ryan Margolin, CEO of Professional Hair Labs, a company that serves people who have lost their hair, either from genetics or health issues.  Dawn and Ryan talk all things product-led business.           In this episode…Who is Ryan and whom does he serve? (1:15). The phenomenal story or how Ryan got started? (2:13).Exponential growth and blowing away projections? (4:51). Ryan’s self-development and growth to become the person he needed to be to make the company grow the way that it has. (6:11). How Ryan’s vision has evolved over the last 10-15 years. (7:21). As Ryan’s company moves into the mainstream cosmetic space, what challenges does he face? (8:19).How did Ryan develop the right rhythm of manufacturing and production for his company? (9:37).How Professional Hair Labs develops their product and the products for other companies that sell their products. (13:23). Ryan talks capacity? (15:18). How Ryan changed things in their Ireland facility to cope with the pandemic. (17:12). Flexibility and the ability to change what your company is doing is key to success in times like a pandemic. (19:20).Ryan’s top three tips for people starting a product led business. (20:20). Resource links: Professional Hair Labs Website- www.prohairlabs.comSearch for Professional Hair Labs on all major social media sites. Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Are You Being Present in Your Business? With Special Guest Stacy Bahrenfuss
Aug 17 2022
Are You Being Present in Your Business? With Special Guest Stacy Bahrenfuss
Dawn talks with Stacy Bahrenfuss, founder of The Truth Teachers, a company that helps women business owners activate their power and lead from what’s inside them. Dawn and Stacy discuss mindset and what it can do for your business.           In this episode…Who is Stacy and whom does she serve? (1:30). What is this mindset stuff and why is it so critical to running a successful business? (2:18).How does the mindset stuff work when things go wrong and how does it help make you successful? (3:15). Stacy has said that mindset coaching doesn’t work, so what do we do to work on mindset? (4:23). Where do we start? (6:12).We feel emotions because something triggered us…but is this really true? (7:49).When we are overwhelmed and things are happening in our business, we can choose to feel something different. (9:00). What are some ways we can ground ourselves to the present? (10:24). How can we take three conscious breaths without interrupting the flow of our business at the moment? (12:23). There are no problems in the present. (14:10).Can we train ourselves to make being conscious and present automatic? (15:11). You can use the tools that enable you to be present when making important decisions. (16:28).Quit worrying about an outcome; purposefully design the outcome instead. (18:28). If you are still struggling with an outcome, how can you do something different? (19:11). Believe it or not, we all have been conditioned to live in fear. (20:47).Since mindset coaching doesn’t work, what can we do right now to keep our mindset where it needs to be? (22:05). Resource links: Stacy’s Links: Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Help! I Don't Love My Business! with Special Guest Stephanie Hayes
Aug 10 2022
Help! I Don't Love My Business! with Special Guest Stephanie Hayes
Dawn talks with Stephanie Hayes, a business strategist and coach, who works with small businesses who are trying to fall back in love with their business. She is also the host of the Real People Real Business podcast. Dawn and Stephanie discuss falling back in love with your business.          In this episode…Who is Stephanie and whom does she serve? (1:18). Which approach to being a business owner, customer first. or the business serving you, the owner, or both? (2:04).How to go about determining the things about your business that really light you up vs. the things you have to do because you own a business? (4:54). So, you go through the process and discover that you are doing the wrong thing, what then? (6:44). What if you find that you have to shut down a part of your business, what would be the process and what about the emotions involved in shutting it down? (8:32). Do you really need to walk away completely from a part of your business? Are there other options? (10:35).What does your business need to do for you? Hmmm. Good question. (12:15).How do you know if you are in love with your business? (13:55). How do we make sure that we are starting a business from a place of certainty? (16:50). Resource links: Stephanie's Social Links: Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Business Systems Basics with Special Guest Anne Hill
Jul 27 2022
Business Systems Basics with Special Guest Anne Hill
Dawn talks with Anne Hill, a certified Director of Operations, owner of Hilltop Operations and Consulting, a wife, and a mother to two boys. Dawn and Anne discuss operations and systems and how they can benefit your business.         In this episode…Who is Anne and whom does she serve? (1:20). What is the number one place where Anne sees gaps in her client’s operations? (2:27).Where does Anne see most businesses struggle to implement repeatable processes? (3:59). What things should business owners think about to make sure the training of team members is accurate, and clients are being served in the way the business owner wants them to be? (4:56). How important is it to have procedures and operations in place before bringing on the first team member? (5:56). How can business owners tell if a prospective team member is the right fit for their business? (6:44). Mission, vision, values! (8:28). What kind of systematic things should business owners be thinking about as their business grows? (10:44). How do we document goals and does Anne think all systems should be touching the goal? (14:39).What metrics are important for tracking a business’s systems? (15:45).Is there a streamlined approach to thinking about what should be measured and tracked? (17:29).The data doesn’t lie. (19:31).Even if you are happy with where your business is, it is still good to measure performance. (21:05).How do you add new lines of revenue into your systems? (21:36).Resource links: Anne’s Social Links: Website: Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
New Perspectives on Managing Time with Special Guest Sabrina Victoria
Jul 20 2022
New Perspectives on Managing Time with Special Guest Sabrina Victoria
Dawn talks with Sabrina Victoria, an expert on productivity, and owner of a company called Human Better 365, all about managing our time, organization, productivity, and procrastination. This is a tough task for entrepreneurs, but one that must be mastered.         In this episode…Who is Sabrina and whom does she serve? (1:08). How does Sabrina teach her clients to manage their time? (1:50).Does our energy level direct what we focus on at any given time? (2:55). What should we do to structure our time that we think is out of our control? (4:47). You can actually change your productive time of day identity, but how? (7:38). How does Sabrina start the process of helping her clients decide what works best for them? (9:34). But what if someone really doesn’t know what they want for themselves as part of their business? (11:31). Setting boundaries. (13:49). How often do people change, or once we work out what’s best for us with Sabrina is it set in stone?  (16:55).It’s all about choice... (19:49).…and control. (22:25).There is no certain way. (23:44).Resource links: Sabrina’s website- www.sabrinavictoria.comSabrina’s Facebook- www.facebook.com/sabrinavtvSabrina’s Twitter- @sabrinavtv.comDawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Step Fully into Your Zone of Genius to Make More Sales
Jun 15 2022
Step Fully into Your Zone of Genius to Make More Sales
Every business owner has a zone of genius, but some of them have not expanded that zone. Dawn talks about ways to expand you’re your offerings to the world that allow you to step fully into your zone of genius. She encourages listeners to stop being stuck in the way you have always done business. She shows you how you can find other ways to make sales and increase your profits.          In this episode…Step back, embrace your zone of genius and embrace new sales too. (1:29). Dawn’s ADFP process for expanding your offerings. (2:25).An example of how Convoy Road Coffee Roasters recently expanded our offerings and are now serving a new audience in a new way. (4:16). How Dawn helped a client whose zone of genius is catering meals, step further into their zone of genius and create weekly recurring revenue. (6:40).How Dawn helped a home repair and renovation client, step further into his zone of genius. (8:17).How Dawn helped a compliance company in a heavily regulated industry, step further into their zone of genius. (10:13).A FREEBIE on Dawn’s website! (12:25).Four questions for you to help you step fully into your zone of genius. (12:40).How a client used these questions to expand her offerings. (13:28). Delivery of services. (14:00).Focus, focus, focus. (15:13).Packaging or bundling services. (17:57).Process, process, process. (18:49). Resource links: Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Top Tax Tips for Small Businesses with Special Guest Kristine Stevenson, EA
Jun 8 2022
Top Tax Tips for Small Businesses with Special Guest Kristine Stevenson, EA
Dawn talks with Kristine Stevenson, personal finance coach, enrolled agent, and author of “How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor”.        In this episode…Who is Kristine and whom does she serve? (1:40). How IRS debt is different from other debt. (2:58).Where does Kristine see businesses getting in the most trouble with the IRS, and the price they end up paying for getting in that trouble. (3:49). Employers must withhold a percentage from employees and pay the other half themselves (5:35).The differences between employees, gig employees, independent contractors and why it’s important to get it right. (7:29).By law though, in some cases you can’t just contract work, you are required to hire an employee. (12:18).When you hire an employee, you are paying their wage plus… (15:29).Taking care of all the tax and withholding does not have to be difficult. (16:31).Setting up systems is crucial. (17:12). EFTPS. (19:45).Reasonable and prudent. (24:30).What else does a business owner need to know and do to stay out of trouble with the IRS? (26:43). Resource links: Kristine’s Website- www.kristinestevensonea.comKristine’s Book- How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor. Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Strengthen Your Local Business Profile for Growth with Special Guest Jeremy Ryan Slate
May 25 2022
Strengthen Your Local Business Profile for Growth with Special Guest Jeremy Ryan Slate
Dawn talks with Jeremy Slate, a Public Relations (PR) expert and founder of the Create Your Own Life Podcast. Dawn and Jeremy discuss all things PR.         In this episode…Who is Jeremy and whom does he serve? (1:41). Why is it so important for small businesses to have great PR? (2:37).Why would people care? (4:34). Google News. What? Why does that matter? (6:34). How does Google News tie in to Google My Business? (7:05). Why does Google My Business matter to small businesses? (7:51). How you can use these media tools to drive hits to your website. (8:25). What can a small business do, besides local events, to drive the brand choice decision? (9:55). Why small businesses should get involved with their communities, and how to talk about it effectively. (12:17).Why do small businesses need to do public speaking and similar activities in their community? (13:10).How should small businesses promote their activities in the community that aren’t directly related to their business? (13:44).The importance of a press or media page on your businesses’ website. (17:20).What does Jeremy do to advise his clients about including media stories about them? (18:24).PR can help solidify your standing as a business. (20:18)Step 1, Step 2, Step 3… (21:28).  Resource links: Jeremy’s Website- www.commandyourbrand.comAll Social Media Platforms- @jeremyryanslateJeremy’s New Book- www.getextraordinaybook.comDawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Keeping a Personal Connection with Your Customers with Special Guest Amy Deitemeyer
May 11 2022
Keeping a Personal Connection with Your Customers with Special Guest Amy Deitemeyer
Dawn talks with Amy Deitemeyer, an entrepreneur for 16 years in network marketing, who has worked several different business models. Dawn and Amy discuss sustainable staying power.        In this episode…Who is Amy and whom does she serve? (1:37). How did Amy get started in network marketing and what attracted her to it? (2:12).Over the last 16 years, what does managing a network marketing business look like for Amy? (3:30). As things in network marketing have turned more toward digital, how has Amy’s business evolved over the years? (4:34). What are the keys to Amy’s staying power in a business model where most people last less than a year? (6:36). Does the personal development in business ever stop? (9:12). What are the challenges for Amy and what do they mean for her? (9:51). It is important to keep working on ourselves, but how should we think? (11:15). How passion plays a part in Amy’s business and how she navigated a changing landscape during the pandemic. (12:51).Has Amy’s business grown as a result of the new business model? (15:39).Was Amy’s explosive growth expected in the new business model? (16:15).How long did it take for Amy to start to feel momentum? (18:03).Resource links: Amy’s email- amyd3mk@outlook.comDawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
A Seasonal Business Model Ten Years Thriving With Special Guest Juli Hamilton
May 3 2022
A Seasonal Business Model Ten Years Thriving With Special Guest Juli Hamilton
Dawn talks with Juli Hamilton, owner of Something From the Garden, a seasonal country store in rural Van Wert County, Ohio. In this episode…Who is Juli Hamilton and who does she serve? (1:29).  Juli started as 3-season business because winter is very cold in Northwest Ohio. What is Something from the Garden Today?  (3:04).Juli’s college degree and her passion is in horticulture, but her business has evolved from there. Her business is different from most farmers market type businesses. (4:06). Her business model allows for so much more and is a win-win for her and for the businesses whose products she carries. (6:02).  How many vendors does Juli work with? (7:20). Some in Juli’s community were upset with her because her business model is different. Why? (8:43).Everybody these days has seen consignment stores and pop-up stores. How is Juli’s business different? (10:05). How much does winter typically impact most markets like Juli’s? (11:57).The keys to success in this type of business. (13:25).Post-pandemic, the drive for people to shop and buy local is real. (14:43).Juli’s recommendations for new product-based businesses approaching people like her, to carry their products. (16:28). Resource links: Juli’s links- K. Kennedy Consulting Links: Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
The Myth of Motivation with Special Guest Dr. Maritsa Yzaguirre-Kelly
Apr 27 2022
The Myth of Motivation with Special Guest Dr. Maritsa Yzaguirre-Kelly
Dawn talks with Dr. Maritsa Yzaguirre-Kelley. Dr. Maritsa holds a doctorate in counseling ministries, is a nutritional therapist, and author of “Get Off The Couch” & “The Hypnotic Language Of Success’’. She is also the former executive Director of one of the country’s leading drug and alcohol treatment centers. Currently, as the owner of Obtaining Mastery, she tours the country as a sought-after professional speaker, writer, and trainer in Neuro-Linguistic Programming and Coaching.In this episode…Who is Dr. Maritsa Yzaguirre-Kelley and who does she serve? (1:41).  There are different schools of thought on motivation; is one right? (2:37).How do you figure out what is right for you and your business, without hurting your business? (4:47). How do we identify self-sabotage and find out if that’s what might be affecting us and our motivation? (6:40).  Dr. Maritsa’s recommendations for what to do when a new entrepreneur starts to feel off.  (8:46). What is NLP and how does it affect us? (12:08).To give 100% of effort every day, do I have to drive myself to utter exhaustion? (14:52).Dr. Maritsa’s favorite ways to get new clients started on self-awareness and feedback? (16:50).Looking inside yourself and your business takes courage, but what about motivation? (20:40).Resource links: Dr. Maritsa’s links: www.obtainingmastery.comwww.facebook.com/obtainingmasterywww.instagram.com/obtainingmasteryDawn K. Kennedy Consulting Links: Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business
Managing Your Authentic Messaging with Special Guest Kristen Westcott
Apr 13 2022
Managing Your Authentic Messaging with Special Guest Kristen Westcott
Dawn talks with Kristen Westcott, a business growth strategist and copy writer, who collaborates with entrepreneurs in the online space who might be having a tough time getting their big ideas from their head to paper or to their website, or those who just don’t have time to do it themselves.    In this episode…Who is Kristen and whom does she serve? (1:22). What about being customer-focused and aligned with your vision and message? (2:35).Many entrepreneurs are told to find a problem and solve it but can finding a problem be harmful?  (5:12). How to separate your company’s values from typical marketing techniques that focus on scarcity or pain points. (7:47). Attack the problem, not the person. (10:00). How to undo your past thinking about marketing and incorporate the new marketing methods? (11:38). If your brand is attached to solving problems from a negative place, how do you change your brand voice? (13:09). How can somebody else say what is in your head; when is it time to hire a copy writer? (15:22). How to work with somebody who is not you to sound like you? (17:35).Kristen’s recommendations for those who are just starting their business on how to remain authentic. (20:53). Resource links: Kristen’s website- www.kristenwestcott.comKristen’s Free Guide, “Your Sales Page Sanity Saver”- Sales Page Sanity Saver - Kristen WestcottKristen on Instagram- @kristen. westcott)  Dawn’s Website: and Freebies- Clients Say About Working with Dawn- Information, Tips, and Strategies- for listening. If you liked what you heard and want more, please like us on Facebook us on Instagram Dawn’s book, The Profit Accelerator for Small Business