#94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending 🔥

Making the Brand | Marketing with a Pop Culture Twist

Aug 23 2023 • 11 mins

From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?

In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"

Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?

We also discuss a copywriting framework to help you write messaging that resonates with your audience.

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