From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?

In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"

Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?

We also discuss a copywriting framework to help you write messaging that resonates with your audience.

This episode is sponsored by ⁠⁠⁠⁠⁠VNYL⁠⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠⁠

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