#75 - Equinox's NYE Backlash and the Future of Fitness

Making the Brand | Marketing with a Pop Culture Twist

Dec 28 2022 • 13 mins

If fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout.