#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL

Making the Brand | Marketing with a Pop Culture Twist

Feb 1 2023 • 48 mins

We've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're willing to spend big bucks on everyone's favorite new (but old!) music format: vinyl records. 43.46 MILLION vinyl albums were sold in 2022!

In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you!

Why have we seen a huge resurgence in this music pastime? Nick says: "Vinyl is a tangible format... it's nostalgic, it's much more appealing, deserving of attention than just purely listening to music online."

I have to agree that listening to a vinyl record on a turntable is an easy way to elevate your experience as a music fan. And with VNYL, you can unbox something special every month.

Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we're so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records.

Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records!

P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀

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Access the show notes here!