#82 - From Wannabes to Icons: The Marketing and Strategy Behind the Spice Girls

Making the Brand | Marketing with a Pop Culture Twist

Mar 8 2023 • 9 mins

We're celebrating Women's History Month the best way we know how - with the Spice Girls... the best-selling girl group of all time!

In this episode, we explore:

  • The marketing and strategy that propelled the Spice Girls to worldwide fame
  • The iconic merchandise that helped solidify their image
  • Ginger Spice's unforgettable Union Jack dress and its coverage in the press
  • The lasting impact of Girl Power and how it empowered young women everywhere to be themselves and pursue their dreams
  • The importance of embracing your unique personality as your biggest advantage in a world of fierce competition.

Tune in to learn more about the incredible legacy of the Spice Girls and their role in women's history.

This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.


Access the show notes here!